It's a fast food restaurant, so people don't pay attention to the price, just pay attention to convenience. McDonald's KFC shamelessly used a 2-liter or 2.5-liter bottle of Pepsi, poured it into a brand cup, and sold it separately and sold more than a dozen pieces. A bottle of cola whose wholesale price is less than that in 5 yuan can hold 6 to 8 cups. In terms of cost, the price of a bottle of 2L cola can be as low as 7 yuan, and the wholesale price can be as low as 4-5 yuan. In fast food restaurants, you usually put this big bottle in a package for the whole family to sell. The price is about 15 yuan, and the price of fast food restaurants is almost twice that of ordinary supermarkets and convenience stores, but people still live there.

fast food restaurants provide consumers with consumer psychology and the consumption experience of fast food restaurants. Therefore, in terms of fast food restaurant consumption, the price sensitivity is lower than that of consumers who buy coke to go home for dinner. The main purpose of many people who can afford more consumption and go to fast food restaurants is to have social needs, rest needs and even study needs many times, which does not upset their stomachs. While meeting these requirements, they also hold different attitudes towards the high-quality products provided by fast food restaurants. If consumers buy drinks such as Pepsi in the supermarket, the supermarket will not be able to provide accessories such as cups or straws. Even if the price exceeds the actual price of the beverage cups (including some ice cubes), it is necessary to buy these consumables. Not too high ice drinks can ensure a certain degree of coolness, but there is no guarantee that ice will exist, and supermarkets cannot provide consumers with comfortable seats and a rest and leisure environment.

in places like KFC and McDonald's, you can buy coke, enjoy air conditioning, iced coke, WiFi or get together with friends. Sometimes, some students can do homework, or those who don't spend money can come here to relax. In this environment, consumers not only spend on drinks, but also on the location, lease and sanitation of employees in fast food restaurants and the employment of employees. This kind of work comes from this coke.

in addition, for fast food restaurants like McDonald's and KFC, the prices of things bought at railway stations and stations are higher than those bought in the market, while the prices of 12 kinds of beer in bars are several times higher than those of external beer. The bottled water in a luxury hotel is many times higher than the market price, but regardless of the consumption price and the type of consumption environment, does anyone consume a lot? High prices can't stop consumers from buying and spending.