In the Chinese business world, there is a name that no one knows or recognizes: Wang Jianlin, the founder and chairman of the Wanda Group. As one of the richest businessmen in China, Wang Jianlin has managed to build Wanda into a business empire with his wisdom and courage.

I. Tough start

Wanda Group didn't get off to the smoothest of starts. in 1979, after Wang graduated from college, he decided to return to his hometown of Dalian to start his own business. At that time, Dalian was a relatively economically backward city, and Wang faced great difficulties and pressure. However, he was not defeated by these difficulties and chose to forge ahead.

He successively operated real estate, hotels, department stores and other industries, but none of them achieved much success. However, Wang did not give up, and he always believed that as long as he found the right market demand, he would be able to succeed.

Two, find the market demand

After many failures, Wang recognized a market demand, that is, the Chinese people's pursuit of entertainment and leisure. He realized that the standard of living of the Chinese people was improving, and their demand for entertainment and leisure was getting higher and higher.

So Wang began work on Wanda Plaza, a multifunctional commercial complex that combines shopping, entertainment, dining and lodging. He believes that only by providing one-stop services can people's needs be met.

Three, rapid expansion

The success of Wanda Plaza allowed Wang to see the huge potential of business, and he decided to speed up the pace of expansion. He began to acquire other commercial properties, entered the movie industry, and even entered the soccer field.

Wang's rapid expansion drew a lot of attention and skepticism. Some thought he was too aggressive, while others thought his business empire would collapse. However, Wang was not beaten down by these doubts and firmly believed that as long as he identified the market demand, he would be able to succeed.

Fourth, commercial empire builder

Today, Wanda Group has become China's largest commercial real estate developer and operator, with numerous Wanda Plaza, Wanda Hotel, Wanda Cinema and other projects. Wang's business empire is growing.

Wang's success is not by chance. He dares to take risks and innovate, and always sticks to his own ideas and goals. He believes that as long as he finds the right market demand, he will be able to succeed.

Ending

Wang Jianlin, the veteran president of Wanda, is the creator of a business empire, and his success cannot be separated from his wisdom and courage. His story tells us that as long as we find the market demand and go forward, we will be able to succeed.