On the Cultivation of Fashion Design Talents

First, the training objectives and training mode of fashion design talents

Clothing is a synthesis of social politics, economy, science and technology, culture and so on. It embodies people's values, ethics, aesthetics, national style and the spirit of the times, condenses the history of human development and civilization, and is a mirror of society. With the development of the times, the clothing industry has changed from labor-intensive to technology-intensive and capital-intensive, and the competition of enterprises has also changed from low-cost and low-price competition to brand competition. Among them, the scientific and technological content, cultural content and innovation of clothing will be the key to competition, which puts forward new challenges and higher requirements for the training of clothing talents. We must carry out a series of reforms on the relatively backward educational concept, educational form, educational structure, talent training mode, teaching content and teaching methods, and cultivate high-quality fashion design talents with profound cultural background, high scientific and technological literacy, noble aesthetic taste and strong engineering and technical ability.

The so-called training mode is the knowledge, ability and quality structure designed for the educated according to the talent training objectives and quality standards, and the ways to realize this structure. According to the training goal, the clothing major should adopt the training mode with application ability and basic literacy as the main line, and pay attention to adaptability and sustainable development ability at the same time. According to the requirements of wide knowledge, thick foundation, strong ability and high quality, we should establish a new curriculum system, update teaching content, adopt modern teaching methods and means, and attach importance to the cultivation of practical ability, the core of which is the cultivation of innovative spirit and ability.

Second, the basic qualities that a fashion designer should possess

As an outstanding clothing talent who meets the needs of the times, in addition to having high professional ability, he should also have the following qualities:

1. Humanistic Literacy Einstein once pointed out: "The purpose of school should always be: when young people leave school, they should be harmonious people, not experts in homework." On the one hand, clothing is a comprehensive reflection of a society and an era. A scholar once joked that if you let him sleep for a hundred years, the first thing after waking up is to buy the latest women's fashion magazine, through which you can understand what the society will be like in a hundred years. It can be seen that clothing is not only a commodity, but also a culture, which embodies a certain cultural accomplishment, cultural personality and aesthetic consciousness, and shows a certain degree of civilization. On the other hand, clothing, as an important part of human civilization, is an integral part of human civilization and social development. If we separate it from the development of social politics, economy, science and technology and culture, and only talk about fashion design and technology, and abandon the soul, motivation and background of fashion development, fashion will look like a patchwork of what a designer calls "inspiration", and the formation of fashion style is completely accidental; If we ignore the inevitable concern about the historical logic of clothing development, it will lead to blind imitation and plagiarism in design, out of context, playing with forms, chasing the so-called new trend and superficial glitz; And cut off the cultural pulse of clothing development, national traditional clothing culture will become passive water, rootless wood and lifeless. As Mr. Wu Guanzhong, an art master and educator, said: "In artistic creation, the word" force "known by Lu Yao is often hidden in the cultural background."

Therefore, the fashion designers we train must have high humanistic quality and profound cultural background. Learn to be a man, have a sense of social responsibility, care about others, care about society, care about the same problems faced by human beings, and have noble sentiments and aesthetic tastes. Only in this way can we grasp the pulse of the times, spread the truly fashionable and healthy culture to the public, and design truly vital clothes.

2. Scientific and Technological Literacy The scientific and technological revolution centered on information technology and life sciences is rapidly changing our way of life, work and thinking, and changing people's ideological concepts, moral and ethical concepts, values and aesthetic orientations. The appearance and application of Internet changed the management mode of enterprises, which enabled us to meet the differences, diversification and individualization of people's needs while mass production, established a real rapid response system, and greatly reduced the transaction cost of enterprises. The progress of biology and materials science has produced a large number of new fibers; The widespread use of Lycra has solved the contradiction between comfort and fit that has plagued people for a long time. Tencle, colored cotton, new acetate fiber fabric, green polylactic acid fiber fabric and other new fiber fabrics not only have the style of natural fiber, but also have the performance of synthetic fiber, and also solve the environmental pollution to a great extent; Coupled with the progress of finishing technology, the scientific and technological content of clothing fabrics has been greatly improved, which has given the fabrics a new style and connotation, enriched the expressive force, and made the clothing present a new visual impact and exude new charm; With the breakthrough of "genetic engineering", real green fibers and fabrics will appear soon. The rapid development of science and technology has changed our material world and people's aesthetic orientation. In the era of industrial economy, in order to meet the needs of industrial production, people advocate simplicity, beauty and simplicity. The widespread use of computers makes it possible to produce personalized products, and people also emphasize the beauty of individuality. In view of the pollution and environmental damage caused by industrialization, as well as the development of biochemistry and environmental protection science, people take "green" as beauty and form the current "green culture" wave. It can be seen that technology is not only aimed at clothing technology, but also affects many aspects such as thought, culture and aesthetics.

3. Cross-cultural literacy In cross-international business, due to cultural differences, clothing products are inconsistent with local people's lifestyles, aesthetic tastes, customs, values and moral concepts in terms of styles, colors, fabrics, decorative techniques, advertising and marketing, and are often unsalable. People call this situation "cultural barrier"; On the contrary, if the product can be consistent with the local cultural background, it is called "cultural communication". Therefore, if our clothing wants to occupy the international market and create world famous brands, designers must understand foreign markets, and understand the cultural background, aesthetics, values, consumption views, history, religion, philosophy and so on of consumers there. In addition, with the development of global economic integration, especially China's imminent accession to the WTO, China's economy will accelerate its integration into the world economic system, and internationalization of the domestic market and nationalization of the international market are becoming a reality. The increase of economic exchanges between countries will inevitably bring about cultural infiltration and integration between countries. The enjoyment of economic resources will certainly bring the enjoyment of culture. It may be difficult to tell which culture it comes from in the future. Therefore, on the one hand, we should be good at extracting content from our traditional culture that conforms to contemporary social ideological trend, aesthetic consciousness and future world development trend; On the other hand, we should also abandon the narrow national consciousness and widely absorb the advantages of cultures from all over the world. Make the students we train open-minded, have a new generation of styles, and be able to design and produce Hanfu that is suitable for the era of globalization and has the world.

4. Market economy literacy clothing is a commodity and must follow the general laws of commodities. From the product to the consumer, the design is truly complete. Many of our fashion designers have succeeded in designing on the runway, but most of them are losers in the market. The main reason is that they lack market awareness, do not understand market economy, do not understand the true meaning of products, do not really deeply analyze and understand consumers' consumption psychology and behavior, and do not know what consumers really need.

With the development of society, people's needs are diversified, differentiated, personalized and aesthetic, which brings us space and challenges for designers to display their talents. Because people have different economic income levels, different education levels, different geographical locations, different cultural backgrounds and diversified values, people have different pursuits of consumption and different understandings of products. From the perspective of marketing, a complete product has three meanings: essential product, core product, formal product and extended product. For example, for people with high education and high income, when buying a dress, they often regard spiritual satisfaction as the essence of the product, that is, the interests he or she pursues from the product. For the average consumer, he or she may pay more attention to the practical function of the product and regard the practical function of the product as the essence of the product. Therefore, as an excellent fashion designer, you must be the planner of the whole market, be fully familiar with the laws of market operation, identify your own consumer groups, make a correct market positioning, and understand the real needs of your own consumers. As a world-famous senior cosmetics entrepreneur said, "What we produce in the factory is cosmetics, and what we sell in the store is confidence and hope."