For agent, you can call Gatorade's customer service 400 ? Inquire about your region. The customer service officer will give you the phone number of the manager of Gadobao in your area, and you can specify your requirements and details.

1. Product

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?3) Functions: Clearing heat and lowering fire, with unique functions.

?4) Product strategy: localization

?A. The Singaporean government attaches great importance to the protection of the environment and the recycling of resources, and proposes the 3 "Rs". Canned Wanglaoji should follow the above regulations to adopt a simple, environmentally friendly appearance of the packaging, catering to the environmental aspirations of consumers.

?B. In the packaging text to take the Chinese and English, because English is the official language of Singapore, so that the product can be widely circulated in Singapore, but also to highlight the charm of Chinese culture.

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2.

Price

?1) Pricing method: a combination of cost pricing method and demand pricing method

?2) Pricing strategy:

Satisfaction pricing strategy (is a pricing strategy between fat-taking pricing and penetration pricing. Due to take fat pricing method pricing is too high, the consumer is not favorable, both easy to cause competition, but also may encounter consumer rejection, with a certain risk; penetration pricing method pricing is too low, the consumer is favorable, the initial revenue of the enterprise is not favorable, the recovery period of the capital is also longer, if the enterprise is not strong, it will be difficult to withstand. (While the satisfactory price strategy to take a moderate price, basically can do supply and demand are more satisfied)

3. channels

?1) Choose convenient sea transportation to export Wanglaoji sales from China. Set up an office in Singapore, responsible for product distribution and marketing network establishment and management, while solving the problem of storage warehouses, short channel strategy, but at the same time looking for excellent franchising and agents, through a variety of sales channels will be the product in the major supermarkets, convenience stores and other sales outlets on the shelves.

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2) Great efforts to develop dining places, in a number of restaurants to create the image of the flagship store. Focus on the choice of Hunan restaurant, Sichuan restaurant, hot pot restaurant, barbecue venues, etc.

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3) Outdoor advertising:

? In the ground promotion, in addition to emphasizing the traditional channels of POP advertising, but also with the development of new channels of food and beverage, food and beverage channels designed and arranged a large number of terminal materials, such as the design and production of electronic displays, lanterns, and other practical items that catering establishments are happy to accept, free of charge. In the choice of communication content, full consideration of the terminal advertising should directly stimulate the consumer's desire to buy, the product packaging as the main visual elements, focusing on publicizing a message: "Fear of fire, drink Wanglaoji drinks." The on-site prompts in the catering establishments most effectively complemented the TV commercials. It is this kind of targeted promotion that gives consumers a stronger and more intuitive understanding of what Red Can Wanglaoji is and what it is good for. Currently, the food service channel has become one of the most important sales and communication channels for Wanglaoji.

?4) Local media: major television media advertising

4.

1) in the target market publicity, preferred advertising, consider advertising in television, newspapers and magazines, and other public **** media; at the same time, personnel promotions, such as sending professionals to introduce the product in the supermarkets and free samples; active participation in social activities, and beneficial and high exposure to social activities such as sponsorship

4.

2) "Fear of fire, drink Wanglaoji", in the communication as much as possible to highlight the nature of the red Wanglaoji as a beverage. In the first phase of the advertising campaign, red Wanglaoji appeared in a relaxed, cheerful, healthy image, emphasizing the positive publicity, to avoid the emergence of symptomatic negative claims, so as to distinguish the red Wanglaoji and the "traditional herbal tea".

3) "Summer Wanglaoji, Green Mountain" scratch card campaign. Consumers can get a ticket to a local summer resort and a two-day free stay at a local resort by scratching the words "Wanglaoji". This promotion not only achieves the purpose of immediate promotion, but also strongly supports the consolidation of the brand positioning of red Wanglaoji as "the drink that prevents fire".

?4) In order to better evoke consumers' needs, the TV ads chose five scenarios in daily life that consumers believe are the most likely to

get on fire: eating hot pot, watching football matches all night long, eating deep-fried French fries, barbecuing, and sunbathing in summer

Five scenes that are most likely to get on fire: eating hot pot, watching a ball game all night, eating fried food and chips, barbecuing and summer sun bathing. p>

The people in the images happily enjoy the above activities while

drinking red Wanglaoji. Combined with the fashionable, dynamic advertising song that repeatedly chants "Don't be afraid of anything, enjoy life to the fullest, be afraid of fire, drink Wanglaoji",prompts consumers to naturally think of red Wanglaoji when they eat hot pots and barbecues, and thus purchase

The red Wanglaoji is the most popular color in the world, and it is the most popular color in the world.