Clothing franchisees have a very different feature from other franchisees, that is, for a new type of clothing, customers can try it on without causing any loss to the store. It's not like opening a restaurant. It is impossible for customers to try an unheard-of dish first to see if it is delicious. If so, how many dishes should the restaurant give away for free a day, and whether to do business or not. Therefore, since clothing products have such a feature, clothing franchisees can make full use of experiential marketing to increase their business in their stores. Many people go to clothing stores to buy clothes. Faced with a piece of clothes that they have never worn, they will inevitably have such worries in their hearts, that is, whether the clothes fit and whether they can achieve the effect I like after buying them. In this case, the clothing franchise store can let customers try it on directly, and you can just look in the mirror. Even if this doesn't satisfy customers, it doesn't matter. There are other styles.

Customers may not have much desire to buy at first, but in the process of trying on, they may gradually increase their interest in buying. If they can try on a satisfactory dress, nine times out of ten they will make the business. Although experiential marketing may not guarantee customers' final purchase, it will definitely increase the chances of customers' purchase and increase sales. However, opening a franchise store is a long-term business. Don't care about temporary business. If you don't let customers buy through experiential marketing, don't care. You must maintain a very good service attitude.

Because opening a clothing franchise store lies in long-term operation rather than temporary purchase. If you want to operate for a long time, you must gain the recognition and love of customers. If you feel emotional about customers because they haven't bought for a while, then don't expect this customer to come back in the future, which is not good for the business of franchise stores at all.