Would you use the Meituan app?

The answer for most people is yes. Because Meituan does bring convenience to everyone, whether it's a get-together, takeout, booking, accommodation, beauty, tourism, etc., not only to the merchants to bring the source, but also to the consumers to save money, time and effort.

It looks like all feel quite good when, however, the United States group is a chain of mine, negative news uninterrupted. For example, to increase the proportion of merchant commission, big data kill familiar, do not pay social security to the rider, the most marvelous is actually still losing money year after year.

Many people are filled with a lot of doubts about Meituan, this platform costs so much? The future is still bright?

Time can solve many doubts. In retrospect, we can look at the watery weather encountered by Meituan.

Meituan can be said to be facing an eventful year

In fact, the group of Meituan riders is already very large. The company has provided 4.7 million riders with jobs and created income for them, becoming a stable employment "reservoir". However, high labor expenses are a persistent problem for all instant delivery platforms.

On August 8, 2020, an article titled "Takeaway Riders, Stuck in the System" brushed the screen, pointing out that because of the stringent requirements of takeaway platforms on delivery time, in order not to be complained about, most of the takeaway riders can only race against time, and even go so far as to violate the rules of the road, which also poses a great risk to their personal safety. In this case, the platform's inability to provide social security protection has become another hard-hit area for complaints. This has brought a bad image to Meituan.

In addition, merchants have complained a lot about the Meituan platform. Merchant commission from the beginning of the 5% all the way up to 22%, and finally forced the Guangdong Provincial Association of Food Service Industry a red-headed document "shouting" Meituan, rebuked its commission up to 26%, forcing merchants to exclusive cooperation and other issues.

Today's takeaway industry is the most important two giants is the United States and hungry, these two giants basically has monopolized the entire takeaway market. The state is also not soft on Meituan.

In 2021, Meituan ushered in an antitrust investigation. in April, the General Administration of Market Supervision opened an investigation into Meituan's implementation of "two choices" and other suspected monopolistic behavior. On October 8, the investigation boots on the ground. The State Administration of Market Supervision imposed a fine of 3% of its sales revenue in 2020, amounting to 3.442 billion yuan.

The gray areas of Meituan takeout were revealed one by one to the public. I don't think it's looking good for Meituan from here on out if some of its deep negative press situations.

Meituan out of the cold autumn, but ushered in is not a warm winter

November 26, Meituan released the 2021 three-quarterly report shows that the company achieved revenue of 48.83 billion yuan, an increase of 37.9% year-on-year; the number of transaction users reached 66.7 million, an increase of 40.1% year-on-year, and the number of active merchants reached 8.3 million, an increase of 28.2% year-on-year. growth of 28.2% ...... These figures are quite impressive.

But the net loss was 9.99 billion yuan, a three-year high for a single quarter. After the release of the dismal results, Meituan shares plunged another 7% on November 29th.

Overall, Meituan's three-quarter report card can be summarized by two keywords: high growth and amplified losses.

Meituan's losses came from two main sources: increased investment in building core capabilities in new business. Another loss factor is that Meituan has increased its investment in technology, with quarterly R&D investment increasing by about 60% year-on-year to 4.7 billion yuan.

Meituan's new business has always been the most imaginative of the three major businesses, from travel to fresh food e-commerce to community group purchasing, which is about Meituan's ability to grow its business in the future. But for now, the new business has not been able to bring predictable profitability expectations for Meituan. But only the past six months, with the relevant departments of the community group purchasing standardized management, fresh food e-commerce, community group purchasing, etc. became a street rat.

Woe is not alone, the first big business of Meituan catering has also entered a certain bottleneck. Perhaps at the end of the year and even next year, may also show a downward trend. This is a less optimistic expectation.

Meituan simply can not get rid of losses in the short term. Long-term losses are a big burden that will have a big impact on its share price later. It's hard to get ahead if this big burden is not addressed.

We don't know whether Meituan will fail in the future, what is certain is that Meituan's bitter days are coming!