The two sides will work together to create a new "intelligent workplace.
The two sides will give full play to their respective strengths in their respective fields, and take the "Wisdom Industry" project as a precursor to actively open up a new track for the integrated development of China's "culture, sports, tourism and business" industry and the Internet, set up industry benchmarks, and promote the culture and sports industry to create more social value. The company has been working on this project for a long time, and has been working on it for many years.
The digital transformation of the world economy is a major trend. In recent years, the rapid development of China's digital economy has driven steady economic growth. With the continuous development of digital industrialization and industrial digitization, the digital economy has gradually become an important part of the real economy. The Outline of the Plan proposes to promote the development of digital industrialization and industrial digitization in order to shape the new advantages of the digital economy and strengthen the foundation of the real economy. Combined with the people's growing need for a better life, the sustainable development of enterprises is closely related to the "advance layout and conversion of the track". Zhonghe Group actively embraces the industrial Internet, creates industry solutions with partners, explores the new kinetic energy of digitization, and accelerates the arrival of the era of "full real interconnection", which is the fusion of digital technology and the real world. As Zhou Jinhui, Chairman of Zhonghe Group, said at the signing ceremony, "Thank you for this era, and thank you for giving us such an opportunity to bring Zhonghe and Tencent together."
Zhonghe Group has been committed to culture, tourism, sports and commercial operation in recent years, and currently holds 100% equity in Beijing Guoan Football Club. Zhonghe Group in the "culture, sports, tourism and business" track layout in advance, respectively in 2018 and 2020 to obtain the Beijing Winter Olympic Games Zhangjiakou race area core supporting Chongli Prince Town and Beijing Workers Stadium renovation reconstruction project. Relying on the core assets of the two "national" landmark projects and international top sports IPs, it is transforming into a business operation company integrating core resources of culture, sports, commerce and technology, with new culture and sports operation as the core driver, becoming a builder of new opportunities and new business platforms, and working with partners to explore and open up more possibilities.
Effective drawing of the new Gongtibi
In this strategic cooperation between Zhonghe and Tencent, the two parties will aim to build a "city landmark, cultural and sports business card, and vitality center" for the capital city, and build a "smart Gongtibi" from smart services, smart management, smart operation, and other levels, to realize the goals including sports events and sports activities, and to provide the best service to the public. The "Smart Gongti" will realize the operation of digital venues in all scenarios, including sports events, cultural performances, national fitness, life and leisure, sports rehabilitation, etc. In addition, ZHG and Tencent will also build a "Smart Gongti". In addition, Zhonghe Group and Tencent will also give full play to the core technology advantages of cloud computing, big data, blockchain, etc., **** together to build smart venues, smart sports and smart business and other digital products and services.
The cooperation between the two sides began with the "intelligent Gongtian", but is far from limited to the "intelligent Gongtian". As a major attraction in the Beijing-Zhangzhou sports, culture and tourism belt, Chongli Prince Town, located in the core area of the Zhangjiakou Competition Zone of the Beijing 2022 Winter Olympics, has the concept of sustainable operation and development throughout the planning, design, construction and operation. With the opening of two major transportation arteries, Beijing-Zhangzhou high-speed railway and Jingli high-speed railway, Chongli has greatly shortened the round-trip time with Beijing. According to CCTV's "Financial Half Hour" report, in December last year, the seven ski resorts in Chongli accepted 18-20,000 tourists per day, and on weekends and holidays, the phenomenon of hard to find a room in Chongli. As the core distribution center of the whole area tourism in Chongli, it is expected that after the epidemic era, the town of Prince Town annual distribution passenger flow will reach ten million people.
Beijing Industrial Park is the top event promotion, marketing and display window, and Prince Town becomes the bearer and operator of outdoor events and activities, giving full play to the magnification effect; Beijing Industrial Park has a huge commercial experiential business and massive exhibition resources, which will import, divert and incubate high-quality cultural and entertainment ecological resources such as international music festivals, large-scale exhibition IPs, and so on, for the Prince Town. The rich brand resources of Beijing Gongti will also provide the best source of customers for Princeville's incentive tourism, recreation and leisure travel, and launch events.
The Beijing Workers' Stadium and Prince Town of Chongli, two national landmark projects owned by Zhonghe Group, are the core nodes of the Beijing-Zhanghai Sports, Culture and Tourism Belt, linking Beijing and Zhang's resources from sports and fitness, culture and entertainment, and leisure and recreation, with significant strategic synergies.
The cooperation between Zhonghe Group and Tencent is an innovative practice of the two parties to utilize their respective strengths in the two national gates-level projects of Gongtian Sports Complex and Prince Town of Chongli. In the future, the two sides will continue to focus on the culture and sports industry, *** with the creation of intelligent venues, intelligent sports, intelligent town, intelligent business and intelligent cultural tourism and other digital products and services, to explore China's "culture, sports, tourism and business" industry and the Internet fusion of the development of a new track, for the culture and sports industry innovation to provide "new source" and "new source The company will provide "new source" and "new engine" for the innovation of culture and sports industry.