The joining system plays a vital role for the chain enterprises that are now selling quilts and home textiles. Fundamentally speaking, franchisees are the stepping stone for the chain enterprises of making and selling quilts and home textiles to quickly enter a new market. In order to achieve rapid development, quilt processing manufacturers must make full use of their resources. Only by making good use of their resources can they develop rapidly with half the effort. Leveraging resources is a wise way of operation, and small enterprises can grow up successfully soon!

franchisees are the biggest headache for many quilt home textiles chain enterprises. Overcharging, demanding resources, disobeying management, secretly selling other brands' products, selling goods at random, and pricing at random ... Enterprises and franchisees are like a game of "cat and mouse", with contradictions and conflicts as commonplace, and franchisees' withdrawal is also common; Some enterprises have even realized the terrible situation that the new franchisees are developing at the same speed as the old franchisees who quit. As a result, many quilt processing manufacturers even talked about the color change of franchisees, and they missed direct sales infinitely, and even fantasized about replacing the franchise system with direct sales, which could solve the control problem of chain stores.

chain retail stores of quilts and home textiles have mushroomed all over the streets

First, it is obviously unrealistic to replace joining with direct sales of quilts and home textiles. For chain enterprises, the franchise system plays a vital role. Fundamentally speaking, franchisees are the stepping stones for chain enterprises to quickly enter a new market; Through franchisees, chain enterprises can quickly open up a new market and even gain a competitive advantage. At the same time, franchisees can not only provide enterprises with much-needed funds, but also replace enterprises in market operation and management in the local market, greatly reducing the resource investment of enterprises. Obviously, franchisees are by no means dispensable, but the strength that enterprises must face and rely on in their stage of development. It is not enough to realize this. For chain enterprises, the most important thing is to realize that franchisees are not their own departments or teams, but completely independent and equal business partners in law.

since the franchisees of quilt home textiles are equal business partners and have their own interests, it is necessary for the chain enterprises of quilt home textiles to follow a principle when finding and developing these franchisees: equality * * * wins. In reality, most chain enterprises are very impetuous and eager for quick success when looking for franchisees. This stems from the fact that they only regard franchisees as a tool for selling goods and making money. As a result, the main focus of developers is also on whether franchisees have money, and they don't ask whether they have ideas or room for growth in the future. As a result, developers make up all kinds of advanced business models with rhetoric, and do everything possible to let franchisees sign contracts and make the first payment quickly, and finally get franchisees in, even if everything is fine.

second, to build a stable and effective franchise system, reduce contradictions and conflicts, get to the root of the problem, and strictly control the selection of franchisees is the first priority. There are three basic principles to be adhered to in the choice of quilt home textiles to be sold now as chain franchisees: 1. Strict screening, rather than excessive.

For the wholesale manufacturers of quilts and home textiles, it is obvious that choosing franchisees to operate the market can not only look at short-term sales, but also look at the long-term impact and contribution to the market. Therefore, we must be cautious about the choice of franchisees, and we must never engage in it rashly. Whoever wants to do it will do it without investigation, analysis and evaluation. This will have serious consequences for the later operation of the market, or the market will be sluggish and fail to achieve the expected consequences; What's more, the market order is chaotic, goods are fleeing, and prices are rampant. However, if we are forced to adjust the market and change franchisees, the problems left over by the market: consumer confidence, defective products, the disposal of unsalable products, price norms, etc. will make the market face great pressure in the short term. Therefore, when choosing a quilt home textile franchisee, we must adhere to the principle of quality rather than quantity. If there is no suitable one, we must learn to wait and not act rashly.

brand quilt home textiles are now sold in specialty stores, making money without worry. 2. Concept first, long-term vision.

for choosing a quilt home textile franchisee to sell now, many criteria should be considered, such as concept, strength, management ability and experience. However, fundamentally speaking, the concept is the most important. An excellent franchisee doesn't want to join without seeing the brand. He also has his own ideas and plans, and he also has his own understanding and understanding of the market. For the quilt home textile chain enterprises, it is necessary to find franchisees whose brand operation and market concept are consistent with their own, so that there will be a basis for real cooperation. Only in the market operation can we coordinate and develop together. Therefore, when looking for franchisees, we should focus on investigating and analyzing their ideas, instead of focusing on financial strength, distribution ability, local contacts and other conditions. Consistency of ideas is the cornerstone of real cooperation, and long-term vision can truly discover outstanding franchisees.

3, the door is suitable, and * * * develops together.

there is often a misunderstanding that "the bigger the better" for the franchisees looking for quilts and home textiles to sell now. It is believed that powerful franchisees can provide immediate results for the operation of the market. However, for enterprises, big is not necessarily good, and small is not necessarily bad. The most important thing is: whether franchisees are suitable for enterprises and develop together. This will take into account the positioning and strength of the quilt home textile wholesale enterprise. The strength of the big franchisee is strong, but he may not use all his resources to run your brand, and it is very likely that his career is also big. You are only a small part in his plate, and you have no right to speak, let alone control. Therefore, when choosing franchisees, the wholesale enterprises of quilt processing factory must consider the right match, and at the same time they must be of one mind and one mind, that is, franchisees have a strong will to run your brand. Such franchisees will certainly be able to develop and grow with the enterprise, which is the most promising franchisee.

obviously, the choice of franchisees is definitely a big deal. Specifically speaking, just like the quilt processing factory affiliated to Sichuan Yang Elastic Weaver Carding Machine Factory, a franchisee who is now selling quilt home textiles can be evaluated from six aspects: willingness to cooperate, market concept, financial strength, credit situation, operational experience and ability management ability. Among these six evaluation indicators, willingness to cooperate refers to whether he has a strong idea of cooperating with Yang Elastic Weaver and whether he has a strong impulse to do well and do big. Without this strong willingness to cooperate, it is impossible to cooperate in any case. Market concept refers to his thoughts and ideas on market management. Many franchisees have very backward market concepts. When they talk about the market, they talk about poor products, uncompetitive prices, sales and profits. As for analyzing the positioning and combination of products, the strategies of competitors, and the pertinence of their own promotion, I will not talk about it at all. Excellent franchisees will analyze the characteristics of the local market, the advantages and disadvantages of their products, and the targeted combination and promotion. Financial strength refers to how much money franchisees can invest to operate franchisees, and whether the liquidity is sufficient. The credit situation is mainly investigated in the local area to see if there are malicious arrears in payment, conflicts with other manufacturers, bank credit problems and so on. Operating experience and ability mainly consider its previous operating experience and whether it has the ability to trade. And management ability refers to whether he has the consciousness and means of modern management. If everything is in your mind, everything is decided by yourself, and there is no basic norm, this is an obvious self-employed, which is obviously not a good thing for the franchise management of future enterprises.

quilts and home textiles are being sold now. The business is booming, and the people are affordable and practical!

it's a sure bet to join the boss!