Growth Superman

This issue can be divided into two phases to do analysis and consideration:

The first phase is the process of building the site:

The entire logic of the site's construction is the basis of the site, determines the site is good or bad, while in the process of building the site, some of the details of the consideration of the site will be on the later operation of the site has an impact. Whether or not there is more planning consideration in the process of website construction, whether or not the design can be more refined, whether or not the code can be more concise are all important factors that can directly affect the operation of the website in the later stage.

The second stage is the operation of the site:

The operation of the site is a long-term accumulation of the process, each site needs to be constantly iterative updating, an in-depth understanding of the target user, through the backend data, improve the site's functionality, interaction, visual, copy, etc., and the need to continue to publish new content, that is, information, Company news, articles, etc., these basic operations to further optimize the site in the search engine rankings.

Here, I do not explain more about the content of the site operation, because most companies or enterprises, the first step in the construction of the site are not good, that is, the foundation is not good, the subsequent operation is just a waste of effort.

So I'm going to focus on the content of the website.

That a website to do a good job of building and operating, the necessary factors are first of all to build part of the foundation of the decision, I'm here first briefly about how to build a good website, at the same time to meet the needs of the display and later long-term operation.

Here I cite one of our team Growthman Growth Superman recently produced a chip industry construction cases, to see how the enterprise is a good basis for building the site:

Central Micro Semiconductor is a nearly 20 years of business, focusing on mixed-signal SOC innovation and research and development, in the country has been a well-known chip design companies.

In 2020, the company has been preparing for listing, and started the listing process, the overall brand needs to do a full range of upgrades, so we found us to do the upgrade of the website of the growth of Superman, the main purpose of this upgrade is for the publicity and display of the product and the convenience of access to information for customers.

Research for customers

Through repeated communication with them and a full range of online and offline research, we first clearly defined the site's target group of visitors: engineers, the functional attributes of the new website is very important, engineers are basically with a clear need to look for chip products, and correspondingly the product system is extremely large, the entire product range has a number of products. Extremely large, the entire product line has thousands of products.

Such a huge product system and the direct needs of engineers is the contradiction: how to let engineers in the vast sea of products to quickly find the products they want, in the process of building the station, we engineers looking for products to do the following planning:

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1.application areas

This is a very important part of the product line, but it is not the only thing that we can do.

We first made a basic division according to the application area of the product, so that engineers can directly find the products they need according to the specific application requirements.

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2. Product type is clear

Product type is also divided into basic and clear, each product type corresponds to the product series clearly, engineers can directly find the corresponding product type.

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3. Product type is clear

Product type we also made the basic division and clear, each product type corresponds to the product series is clear, engineers can directly find the corresponding product type.

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Consideration for product upload and operation

The above mentioned chip products are thousands of, so a huge product system, each series contains a number of different types of products, so many products, each with its own unique model, but the With thousands of products, it's hard to ask designers to upload product images one by one, which is too time-consuming and prone to errors.

So, we made the corresponding only LOGO rendering for the overall style of the product, and we left the position of the product model blank, and the product model is more automatically synthesized in the later stage by the synthesis program developed by our engineers, which is very convenient for them to upload their own products in the later stage and the long-term maintenance of the later stage.

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The above is part of the details of this case, which is based on the user experience to create a functional and powerful website, not only to help users to explore the content of the site, but also allows users to understand their products, in the subsequent promotion and operation, plays a very critical role.

User experience largely determines whether the target user is willing to stay in the site, the key indicator is the user's browsing hours and the number of pages viewed, in fact, through the data can understand the site's good and bad, you can analyze and improve the site through the data.