The contribution of the wedding industry chain to the regional economic development of Gansu exploration paper

Abstract: 1 Overview of the development of the wedding service industry in Gansu The wedding market, as a growing sunrise industry, is pregnant with huge business opportunities. Comprehensive liberalization of the two-child plan, China is entering a new marriage peak. Surveys show that on average, each newlywed couple spends about 120,000 RMB on marriage (excluding house and car). Obviously, China's market economic reform can not be separated from the wedding market

Keywords: Wedding Essay

1 Overview of the development of the wedding service industry in Gansu

The wedding market, as a sunrise industry that is growing, is pregnant with huge business opportunities. The full liberalization of the two-child plan, China is entering a new marriage peak. Surveys show that on average, each newlywed couple spends about 120,000 RMB on marriage (excluding house and car). Obviously, China's market economic reform can not be separated from the wedding market. In Gansu Province, during the 13th Five-Year Plan period, we will promote the accelerated development of wedding services, housekeeping services, health care services and other living services, and continuously improve the level of development of the service industry.

In 2009, after the establishment of the Gansu Wedding Association, the local wedding market has been sorted out, standardized and integrated, in 2011, also carried out the first industry rating, Gansu Province, the wedding market segmentation is also gradually clear in the construction of the wedding service companies through a variety of channels to occupy the market attempts.

At present, the wedding service, wedding photography, wedding supplies, wedding products as the representative of the wedding industry chain is gradually formed, the newly married people gradually developed into personalized, diversified characteristics. Wedding consumption from pure catering to promote to wedding services, wedding car, wedding photography, wedding supplies, wedding apparel, jewelry, household appliances, interior decoration, honeymoon tourism, real estate, automotive and other economic areas in many industries in many aspects, at the same time, consumer demand and expectations of the wedding industry is also increasing, towards the direction of one-stop development.

2 Overview of the wedding service industry in Lanzhou City

2.1 The development trend of the wedding market

Today, with the development of the economy and its people's consumption level, demographic changes, people are no longer confined to the traditional concept of marriage in the past, the form of wedding services have become diversified and richer in content, for example. Wedding room decoration and layout, wedding host, wedding visual photography and videography, wedding makeup, hotel venue layout, wedding car rental, flower band, wedding banquet organization, etc., so that people are happy at the same time more memorable, see Table 1.

2.2 Lanzhou wedding market consumer analysis

Through the investigation and interviews with consumers, we analyze and summarize the situation of the consumers of Lanzhou City, which is now analyzed from the following several aspects to analyze, see the figure below.

From the above chart, we can see the main consumer characteristics of consumers in the consumption. In this survey we divided into two different aspects of the study of men and women, in the survey we can see that 77.8% of the male consumer population and 57.1% of the female consumer population most need for wedding service companies to arrange for them to get married in the venue, 44.4% of the male consumer population and 57.1% of the female consumer population need to wedding service companies to provide gowns. 71.4% of women want to get married in the car service, and 66.4% of the female consumer population want to get married in the car service, and 66.4% of the female consumer population want to get married in the car service. 71.4% of women want to have a limousine service when they get married, and 66.7% of women want wedding service companies to provide them with make-up. And through the survey, we found that 71.4% of women have higher requirements for wedding services, and they hope that wedding service companies can provide more services for them. In the survey, we found that 55.6% of men and 81.0% of women still want to follow the mainstream of society and choose a modern wedding ceremony. In addition, 66.7% of men and 61.9% of women in the survey are willing to accept a price of less than 50,000 yuan for organizing a wedding ceremony. They are mostly young people who have just joined the workforce and working class consumers. According to the above survey results and the different characteristics of consumers to launch our special services, in order to attract more consumers.

2.3 Analysis of the main business projects in Lanzhou wedding market

Several representative business projects in the wedding market are selected here as a comparative object. Respectively from the business price and profit, business sources, consumers focus on other aspects of its table comparison, see table 2.

Lanzhou wedding market store types of main business is mainly to wedding photography and wedding leasing services, only the wedding photography industry occupies the entire market nearly 75% of the share of the other branches of the industry's scale and grade is still to be improved. Wedding service industry covers beauty, jewelry, photography, catering, hotels, real estate, tourism, automotive, insurance, furniture and many other industries, has initially formed a vigorous vitality of the industry chain.

3 Conclusion

This paper analyzes the contribution of the wedding industry chain to the regional economic development of Gansu. It summarizes the development of the wedding service industry in Gansu, the development of the wedding service industry in Lanzhou, and puts forward the contribution of the wedding industry chain in Lanzhou to the regional economic development of Gansu in the form of a survey.

References:

[1]Zhao Shuqiao. Exploration of Talent Cultivation Mode of Higher Vocational Wedding Service and Management [J]. Asia-Pacific Education, 2015 (18): 26-28.

[2]Tang Ji. The current situation and thinking of China's wedding market [J]. Big stage, 2008(4).