Sales store management system \x0d\ I. Store staff work procedures \x0d\ 1. Change work clothes, wear a work card, punch card sign in; \x0d\ 2. Attend the pre-shift meeting to understand the company's rules and regulations, information, and problems faced; \x0d\ 3. Enter the work site, the various departments to assign the work; \x0d\ 4. Clean up the health of the area they are responsible for; \x0d\ 5. One by one Check the shelves to ensure neatness and safety; \x0d\ 6. Organize the shelves to ensure neatness and safety; \x0d\ 7. Prepare enough shopping trolleys, shopping baskets and related tools; \x0d\ 8. Serve with a smile and greet customers at intervals of three meters; \x0d\ 9. Coordinate the work of co-workers and rotate the work; \x0d\ 10. Continuously organize the shelves and replenish the merchandise; \x0d\ 11. Return merchandise scattered with each area to its original position; \x0d\ 12. Handle broken claims merchandise; \x0d\ 13. Do a good job of floor hygiene; \x0d\ 14. Make a good record of the handover of shifts; \x0d\ 15. Night shift employees, work assignments. \x0d\\\\x0d\ 2. Merchandise layout, display, sales \x0d\ 1. General merchandise display \x0d\ (1) Clearly categorized; \x0d\ (2) Prices in ascending order; \x0d\ (3) High-priced merchandise in the vicinity of the main channel; \x0d\ (4) Uniformity of display surfaces, neat; \x0d\ (5) Heavy and fragile merchandise should be placed as far as possible in the lower level. \x0d\ 2. Arrangement of novelty goods \x0d\ (1) Arrangement of the same promotional goods on the whole shelf or on several cardboards; \x0d\ (2) Arrangement of goods in a cross section; \x0d\ (3) Consecutive display of specialized goods for a period of several weeks. \x0d\ 3. Arrangement of goods at the head of the shelf \x0d\ (1) Goods with high sales volume; \x0d\ (2) Novelty goods; \x0d\ (3) Goods with rising sales trend; \x0d\ (4) Seasonal goods. \x0d\ 4. In-store replenishment of merchandise \x0d\ (1) Move merchandise on fewer cardboards to more cardboards; \x0d\ (2) If one item is almost sold out and there is not much stock left, arrange other items; \x0d\ (3) Popular items should be displayed as soon as possible after receiving the goods; \x0d\ (4) Manpower should be minimized and time should be saved as much as possible. \x0d\ 5. Store Organization \x0d\ (1) Always ensure that the store is clean, neat and clear; \x0d\ (2) Know which items have been sold in large quantities and which are no longer in stock; \x0d\ (3) Which items have to be added or shifted; \x0d\ (4) Throwing away the empty boxes, leveling up the surface layer of the merchandise (first-in-first-out principle); \x0d\ (5) Misplaced items are collected. \x0d\ (2) The computerized inventory of an item shows a negative number, but the item is still available in the store; \x0d\ (3) No sales report for the item. \x0d\ 8. Breakage Control \x0d\ (1) Do not throw the merchandise to the garbage or press it under the cardboard; \x0d\ (2) Throw away the merchandise with the consent of the management; \x0d\ (3) Strictly enforce the operation procedures (acceptance, display, temperature, insurance). \x0d\ 9. Returning goods to suppliers \x0d\ (1) When goods are out of stock or out of season, suppliers should agree to return the goods in question; \x0d\ (2) Procedures: 1) Returned goods are sent to the Claims Office; 2) The floor staff withdraws the goods in question. \x0d\ 10. Relevant Standards \x0d\ (1) Standards for the use of cardboards: 1) No broken cardboards shall be brought up to the store floor; 2) The crossbeam is sturdy and not broken and shaking; 3) Keeping it clean shall not place the cardboards in a standing position or stand on the cardboards. \x0d\ (2) Shelf head standards: 1) 60% of the shelf head to arrange novelty goods, 40% to arrange a large number of best-selling Shangguan; 2) similar goods should not be placed in the adjacent shelf head; 3) always keep plump and neat. \x0d\ (3) Cleanliness standards: 1) All selling areas are kept clean and free of dust, garbage and other debris at all times; 2) All shelves and merchandise should not be dusty. \x0d\ ------------------ Supermarket Business Strategy\x0d\ Supermarket Business Management Countermeasures: \x0d\\\x0d\ (1) Products as much as possible, as eye-catching as possible, clearly marked prices; \x0d\\\\x0d\ (2) Special promotions; \x0d\\\x0d\ (3) Enhance the effect of the displays, planning communication strategies to enhance the brand image, and to increase product value-added, so that consumers feel value for money; \x0d\\\x0d\ (4) Reasonable reduction of operating expenses, to strengthen the cost advantage. \x0d\\\\x0d\\ Characteristic 2: Self-selective shopping, large site and large display area. \x0d\\\x0d\ Countermeasures: \x0d\\\x0d\ (1) Many consumers are impulsive consumers, therefore, vividness (display, storefront advertising) is the key point of business; \x0d\\\x0d\ (2) As large as possible, as many as possible, as beautiful as possible and in a consistent style of doing the stacking of headers, end racks, shelves; \x0d\\\x0d\ (3) display model stores; \x0d\\\\ (4) Vividness of the store; \x0d\\\\x0d\ (5) Vividness of the store; \x0d\\\\x0d\ (6) Vividness of the store; (7) Vividness of the store. x0d\ (4) Vividization competitions (between salesmen, between supermarkets). \x0d\\\x0d\ Characteristic 3: Supermarkets have formalized management, with warehousing, finance, store operations, and product pricing all executed in separate departments and powers. And the vast majority of supermarkets to suppliers to implement the monthly settlement policy, hypermarket domineering, at any time to find a reason (such as festivals, store celebrations, etc.) to require suppliers to sponsor. \x0d\\\x0d\\ countermeasures: \x0d\\x0d\ (1) warehouse manager, sales manager, financial manager, cabinet manager, treasurer, financial cashier is the key figure in the operation of the supermarket, running supermarket business representatives should have considerable public relations, interpersonal coordination skills, specialized business knowledge training, good skills; \x0d\x0d\x0d\ (2) more and supermarkets to engage in joint SP, to enhance the relationship between the two parties cooperative relationship (promotion should pay attention to consider the interests of both parties); \x0d\\\x0d\ (3) In the supermarket chain to select the champion store with the highest sales volume or the highest sales volume overrun rate, and to give the manager and staff of the store incentives; \x0d\\\\x0d\ (4) Special festivals (Christmas, Easter, Valentine's Day) for supermarkets to provide the company's logo with the Christmas tree, lighthouse, arches and other ornaments; \x0d\\\\ x0d\ (5) Consumers in the supermarket shopping full ′′ yuan to send the company a gift; \x0d\\\x0d\ (6) supermarket celebrations (such as store celebrations) to provide special prices, free products, etc.; \x0d\\\x0d\ (7) do their part as a supplier to do a good job in the after-sales service; \x0d\\\x0d\ (8) the contract should be signed professionally and rigorously; \x0d\\\x0d\ (9) to absorb supermarkets Operation of professionals, the existing business personnel thematic training; \x0d\\\x0d\ (10) education and requirements of the supermarket business personnel (including stockers, promoters, industry agents) work process must take into account the interests of the supermarket, to avoid creating problems for the store, such as: A, promotional, stocking personnel must be uniformly dressed, pay attention to the instrument, standardize the behavior and demeanor; B, the product, the promotional products yard neatly and orderly, hand-painted POP neat and beautiful; C, a large number of vivid tasks (such as playing the head of the pile) to avoid in the supermarket peak period, if necessary, can be implemented at night vivid work. \x0d\\\x0d\ (11) To help the store staff as much as possible to do what they can without affecting their own work. \x0d\\\x0d\ feature 4: supermarkets mostly have a relatively large inventory area, stock a variety of large quantities, easy to chaotic, supermarkets delivering and receiving the goods of the timeliness is very strong, the warehousing procedures are more formal and more complex. \x0d\\\x0d\ Countermeasures: \x0d\\\x0d\ (1) Maintain a good working relationship with the treasurer and warehouse manager, place their products in the outermost part of the warehouse - the most easily accessible place, and ask the warehouse staff to take care of them; \x0d\\\x0d\ (2) Make high-frequency return visits, do inventory management to prevent out-of-stock, contributing to the supermarket warehouse personnel to invest more attention to the Company's product inventory; \x0d\\\x0d\ (3) Maintain a good relationship with the head of the cabinet team, prompting them to timely transfer to the supermarket General Distribution Department and on the goods, to ensure that the safety of the shelves of the inventory; \x0d\\\x0d\ (4) Understand and grasp the supermarket's receiving habits, if necessary, to provide night-time delivery service. \x0d\\\\x0d\\ Feature 5: More than 90% of consumers who go to the supermarket are prepared to buy back for home consumption (or out-of-store; future consumption), mostly for regular purchases of household goods. \x0d\\\x0d\ Countermeasures: \x0d\\\x0d\ (1) Since it is for family consumption - we have to push for large packages to make it easier for consumers to enjoy for the whole family; \x0d\\\x0d\ (2) Since it is a planned regular purchase - We have to push for multiple product packages (e.g., half dozen packages, triple packs, bundle sales, gift packs, etc.) to make it easier for them to carry, and also to contribute to their expansive consumption (the more products we put in the house, the more they consume); \x0d\\\\x0d\ (3) Setting up promotional pricing for multiple packages - to encourage consumers to one-time purchase more. \x0d\\\\x0d\ Characteristic 6: Purchasers are mostly women, housewives and family members. \x0d\\\x0d\ Countermeasures: \x0d\\\x0d\ POP, informational signage style of publicity should be in line with the psychological characteristics of this segment of consumers (e.g. cartoon-style POP, vivid and interesting shaking signs, eye-catching and eye-catching promotional price compared to the original price, etc.). \x0d\\\x0d\ Feature 7: Supermarkets expect not only profit from their products, but more importantly, the drive of traffic in the store and the establishment of a low-priced image of this supermarket. Supermarket weekend traffic is 1.7-2.5 times that of normal weekdays, and Friday-Sunday is the "promotional period" for supermarkets. \x0d\\\\x0d\ Countermeasures: \x0d\\\x0d\ Negotiating with supermarkets - the factory's promotional activities in your store schedule. \x0d\\\x0d\ Promotional themes and promotional cost control \x0d\\x0d\ (1), new product promotion - as a way of investing in advertising and marketing costs, A&P ratio between 15%-30%; \x0d\\\x0d\ (2), maturing Brand promotion - based on the estimated sales volume to charge promotional expenses (to 5%-15% as a boundary). \x0d\\\\x0d\ (3), Example: It is estimated that 1,000 cases of beverages (at $45 per case) can be sold during the promotional period in ′′supermarkets. \x0d\\\\x0d\\ Features 8: Every supermarket has his own more or less unique features. \x0d\\\x0d\ Countermeasures: \x0d\\x0d\ Put more attention to key supermarkets and set up specific marketing strategies, including the following: \x0d\\x0d\ (1) Distribution system: according to the supermarket's warehousing, flow rate, receiving habits and so on to decide on the case-by-case distribution of the supermarket, such as: three times a week, night-time delivery; let the dealer delivery (dealer and the supermarket purchasing manager) There is a good relationship between the dealer and the supermarket's purchasing manager, without the risk of billing)\x0d\\x0d\ (2) equipment plan: according to the supermarket's specific situation to decide the equipment investment plan. For example: a supermarket is located in the university district, and the store fast food area is larger, should focus on investment in vertical display cabinets, ready-made machines and other equipment. \x0d\\\\x0d\\ (3) product and packaging plan: such as: a supermarket is located in the downtown area, more than 60% of the buyers are on foot, we for the packaging should be convenient for them to carry on foot. \x0d\\\x0d\ (4) other: including pricing, promotional items, advertising and publicity products input plan.