"The moon will not run to you, but I will not be far away."

Such a beautiful love story, said not necessarily love. After all, now the courier boy, takeaway rider, every day is doing "not far away to you" thing, delivery of punctual, thoughtful service, may be more reliable than the other half of the love.

Today, more than 100 million parcels are sent around the world every day; more than 20 million takeaways are delivered to consumers every day. ...... And after the epidemic, the food market downstairs, also began to run to the consumer's bowl of their own "initiative".

When people are used to buy fresh food like takeout, the giants have also played a "calculator" on household goods, and the increasingly fierce retail war in the same city is unfolding between Ali, Jingdong, Suning, Meituan and so on.

In the traditional era of e-commerce, an interesting phenomenon is that, even if the downstairs mini-mart can be bought from the paper towels, laundry detergent, beverages, spices and other supplies, but most people still choose to order from the Jingdong supermarket, Tmall, waiting for the courier brother to ring the doorbell.

The change is that when the giants continue to increase the city retail, so that household goods, medicines within one hour to become a reality, and digital products, beauty, clothing, etc., "wait for it", the user has been cultivated to become more and more "lazy" is also more and more impatient. The first step is to make sure that you have the best possible experience in the marketplace.

Why wait two or three more days for the express delivery when you can enjoy it sooner?

"2020 Jingdong to the home of the cell phone instant consumption white paper" shows that more than 90% of the users choose Jingdong to the home is the platform 1 hour delivery service attraction, compared to the next day delivery mode, the user hopes that the delivery time the faster the better; and in the survey of the shopping experience, 84% of the users said that they are most satisfied with the Dada Express rider 1 hour to the home of the delivery speed.

When "instant gratification" has become a user's habit, the giants' ultimate competition lies in how to empower small merchants with a full range of commodities and high fulfillment capabilities, so that "instant gratification" can become an indispensable part of the user's consumer life. The first time I've seen this, I've seen a lot of it.

And the small merchants were targeted, essentially because no matter Ali, Jingdong, or Suning, Meituan, it is impossible to "pervasive" to build their own channels to respond to consumer demand, and these disjointed in the various neighborhoods "blossomed" but also the The store is not very conspicuous, naturally has the advantage of being closer to the consumer.

And, this team is also extremely large.

According to Kaidu retail data, there are currently 7 million small stores in China, of which 6.8 million are husband-and-wife stores.

In 2019, these husband-and-wife stores accounted for 44% of the entire market.

SaaS then becomes a place of war.

After all, for small merchants, proximity does not mean quick response. Stir fry only to find that the lack of soy sauce, can not expect the couple downstairs in the store and manpower can be delivered to the door of the goods, right?

If the giants want to meet consumers' "instant needs" anytime, anywhere, the ultimate test is the responsiveness of the partner businesses. But these small superstores, which are the mainstay of local life, have yet to connect with new retail from their supply chain resources at the back end, to their internet operation capabilities at the front end.

There are a lot of players entering the new retail SaaS. According to incomplete statistics, there are currently more than 2,000 domestic SaaS companies.

Jingdong to home launched Hai Bo system, Ali released the soar open platform are committed to providing merchants with online and offline integrated commodity management, user management, service fulfillment and other solutions. The different focus of each, perhaps the Hai Bo system has a strong fulfillment capacity of the Dada Group, the open platform of the soaring elephant backed by Ali's large ecological.

Small super access to Ali, Jingdong retail SaaS, the benefits are self-evident.

An example.

An ordinary husband and wife store, in the past, customers came to buy things. When the store access to the soaring open platform, its sales radius will be expanded to the nearby 3-5 kilometers, and, in Taobao, Tmall, hungry, and other channels, can be through the "Hourly" has an entrance to the nearby consumers in the ecological platform to search for the goods they want to, the store will be displayed, and after the consumer orders, the rider will be within a specified time, and then the consumer will be able to get to the store. After the consumer orders, the rider will facilitate the finalization of the consumption within the specified time.

All of this consumer demand is incremental to the consumption of this husband-and-wife store.

After the order is completed, the empowerment of Soaring Elephant for the merchant doesn't end there. Based on the behavioral habits of consumers in the surrounding area, Avantage is even able to give this husband and wife store a merchandise stocking strategy based on big data.

From this level, access to 800 TeleServices offline small super in Ali "around the economic ecological network" to complete the transaction, so that the nearest goods to find their own consumers, the ultimate beneficiaries, not only is the consumer demand is instantly satisfied to improve the consumer experience and efficiency, the small super itself will be more because of the consumption of a wider range of contacts, The newest addition to the list is the newest addition to the list, the newest addition to the list, the newest addition to the list.

The same logic applies to Jingdong's Hai Bo system.

Ali's information shows that the use of "soar", a single merchant online single volume increased by an average of 25%, warehouse picking efficiency increased by 15%, driving GMV of more than 550 million yuan. Up to now, there are nearly 60 retail merchants and ecological partners signed a contract with "soar elephant", covering the number of stores close to 7500.

And Hai Bo system by the end of April, there are more than 3300 chain retailer stores deployed applications, compared to the end of February, a significant increase of 2200 stores.

This empowerment by Ali and Jingdong can, to some extent, shorten the distance between husband and wife stores and branded convenience stores, making them more competitive in the community context.

Because, the core advantage of the chain convenience store business is low supply chain costs, high brand effect, and small supermarkets, husband and wife stores based on the core reason for low management costs, high operating efficiency.

And Ali and Jingdong's SaaS system can precisely in the commodity procurement and sales planning, for husband and wife stores to reduce supply chain costs.

Theoretically, this benefit for small superstores and husband and wife stores will be durable and long-lasting. But in fact, such a delicious smart "meal", they that is, do not dare to "eat" and do not want to "eat", and even if "eat "

These are the first time I've ever seen a computer that was designed to work with a computer.

In the view of "mantis finance", the fundamental reason is that the big factory SaaS and small super, husband and wife store, but also need more understanding and integration, in order to really people know the need for each other.

On the one hand, in the face of the operation of the "self-sufficient" small super, husband and wife stores, the giant "intelligent means" may be difficult to fully play out the expected results.

Generally speaking, small supermarkets, husband and wife stores are doing business with acquaintances within three to five kilometers, for them, selection skills, marketing tools, online access to these can be calculated, quantified "learning", often not as good as this "learning" of the human condition. "

These are the most important things you need to know.

And a more realistic problem is that the operators of these small stores on the Internet degree of understanding and the degree of practical operation is not deep, the giants want to deep transformation of them, you need to invest in a huge pre-education costs.

Even the brand chain franchise, in the "mantis finance" visited the Jingdong convenience store, Tmall store, Furong Xing Sheng and new Jia Yi, happy Hui, etc., some of the husband and wife store refurbishment listed, some are opening new stores, but in addition to a unified chain of stores, the other things like the style of decorating, stocking selection, shelf display, promotional activities, etc., are all different from each other. activities, are each of their own kind, without the implementation of a unified standard.

Franchise in some standardized actions can be standardized on the action are still "unconscious" to do to improve, let alone "touch the network"? And other free-growth husband and wife stores, may be more "spontaneous".

After all, in the retail channel contributes 40% of the shipments of nearly 7 million husband and wife stores, of which about 30% of the husband and wife stores are located in the townships and villages, 46% in the third and fourth tier cities and county-level cities.

There is also a situation in which small supermarkets are "woolgathering" in the giant's "horse-racing" retail war in the same city. that is, many small merchants accept the giant's "intelligent transformation" only to stay in the use of retail pass and other B2B channels to buy goods, and which platform price is low to go to which platform to buy goods.