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What are the characteristics of chain operation of catering enterprises?

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* * 1 * * * unified management mode. Chain stores take the main store as the base camp and conduct a series of business activities such as investment, procurement, production, service, sales and business promotion under the strict management of the central management system, which can effectively control the cost input.

The products operated by * * * 2 * * * chain enterprises can be said to be "clones" of the products of the main store, and their catering products and services can maintain the standard of the main store, and when problems are encountered, they can be helped and solved by the main store management system in time.

The chain operation of * * * 3 * * can continuously enhance the competitiveness of our catering system group in the market. Because most of its distribution locations are located in the prosperous areas of new cities and bustling commercial areas, and the brand of enterprises is distinct and the spread speed is extremely fast, it can rapidly expand its business and form scale operation.

* * * 4 * * Marketing plan and promotion activities are launched simultaneously. Sharing the advertising expenses among chain stores can further tap the potential tourist market, effectively adjust the demand balance among stores, and make the system develop healthily under the regulation and guidance of the market.

Service knowledge requirements

Catering employees should have a wide range of knowledge, with specific contents as follows:

1. Basic knowledge

Mainly includes employee code, service awareness, courtesy, professional ethics, foreign affairs discipline, hotel safety and hygiene, service psychology, foreign language knowledge, etc.

2. Professional knowledge

mainly includes job responsibilities, working procedures, operation forms, management system, use and maintenance of facilities and devices, service projects and business hours of hotels, communication skills, etc.

3. Relevant knowledge

mainly includes religious knowledge, philosophy, aesthetics, literature, art, historical geography, customs and etiquette of various countries, folk customs and religious knowledge, local and surrounding tourist attractions and transportation.