Carrefour often closes its stores in supermarkets. Since 2022, three Carrefour stores have been closed. These include Carrefour Shapingba Store, which has been operating for 16 years, Guangzhou Carrefour Wanguo Store, which has been operating for 20 years, and supermarket Carrefour frequently closes its stores.
Carrefour frequently closes its stores 1. Guangzhou Carrefour Universal Store, which has been in business for nearly 20 years, closed on the last day of February.
According to the bulletin board of Carrefour Global Store, the store opened on August 20, 2002 and is now closed due to the expiration of the contract. Consumers who still hold shopping cards can go to Carrefour Guangzhou Kangwang Store, Yuancun Store and Xinshi Store for consumption. For the reason of closing the store, Carrefour responded to the interface news that the store was closed normally due to the expiration of the lease.
Wanguo Store is Carrefour's first store in Guangzhou, covering an area of more than 6,000 square meters. The International Plaza in Haizhu District was rebuilt on the basis of the original International Electrical Appliance City. According to the investment orientation of the square at that time, Carrefour was introduced to meet the needs of consumers to buy electrical appliances, furniture and daily necessities. The presence of Carrefour also enhanced the popularity of nearby business districts.
After the news of closing the store came out, many consumers went to punch in and say goodbye. Judging from the punch-in records released by social platforms such as Xiaohongshu and Weibo, many shelves have been emptied, and some consumers have expressed their feelings that "although it is expected, it is still unacceptable" and "it is another memory of an era".
Image source: Little Red Book User Notes
Carrefour's "store closing tide" began on 202 1. Last year, Carrefour closed more than 20 stores, and in the second half of the year alone, it closed 7 hypermarkets, 8 convenience stores and 3 selected stores, most of which were old stores that had been operating for 10 years. In 2022, in addition to Guangzhou Wanguo Store, two other Carrefour stores have been closed, namely, Carrefour Chongqing Shapingba Store and Carrefour Nanchang Shanghai Road Store.
Carrefour entered the Chinese mainland market on 1995, and was one of the earliest foreign retail enterprises to start business in China. In 20 10, Carrefour ushered in a glorious moment, with the number of stores reaching 249, and Carrefour can be seen in almost every big city. After that, Carrefour began to decline in China due to the impact of Internet e-commerce, the intensified competition brought by local supermarkets, the decline of the traditional retail hypermarket model and its poor transformation.
Since 20 12, Carrefour's growth in China has stagnated, and its performance in China in that year was surpassed by Wal-Mart. According to the consumer data of Kaidu in 20 19, Carrefour ranks behind Gaoxin Retail (RT Mart+Auchan), CR Vanguard, Wal-Mart and Yonghui with a market share of 2.8%. 2065438+In September 2009, Suning.cn acquired 80% shares of Carrefour's China business for 4.8 billion yuan, becoming its largest shareholder.
The performance of Carrefour China has not improved significantly so far. The financial report shows that in 2020, Carrefour's operating income in China was 25.574 billion yuan and its net profit was 795 million yuan. Last March, Carrefour China also reported that it would be sold again. The receiver may be Qingdao SASAC. Subsequently, the interface news asked the relevant person in charge of Carrefour brand department for verification, and the other party said that the above news was untrue.
For the loss, Suning explained that the large-scale closure of Suning stores and the loss of express delivery every day dragged down Carrefour's performance. Regarding the part of Carrefour in China, Suning.cn said in the announcement that since 20021,Carrefour's main business in China has been slightly affected by many unfavorable factors, such as low-cost expansion of community group buying, continuous decline of food CPI, slow consumption, and repeated epidemics. By June 30th, 20021,Carrefour had 223 stores in China.
At the same time, seeing the heat of the member store track, Carrefour is also trying its best in this respect.
In 20021year, Carrefour China opened two member stores in Pudong New Area and Qingpu District. According to Tian Rui, CEO of Carrefour in China, in the next three years, Carrefour's member stores will gradually expand in new first-tier cities such as Beishangguangshen and Shenzhen, and it is estimated that 100 member stores will be opened.
However, testing member stores may not be a panacea for Carrefour. Carrefour has no experience in member stores before, and the key to membership system is to attract members to renew their fees through strong commodity power, which requires cultivating consumption habits all the year round. Wan Zeng, a former Carrefour executive, said that membership is not a panacea to save the retail industry, at least not in the short term.
Under many uncertainties, Suning.cn said that Carrefour is actively promoting the construction of Internet operation, including strengthening the construction of small programs and entering the platform e-commerce. According to the previously published data, in June 20265438, Carrefour's online sales accounted for 12. 1% of its operating income.
Carrefour often closes its stores in supermarkets. No one expected that Carrefour, once the "first retail brother", had a bleak operating performance after changing hands. In 2022, a series of "old shops" finally closed.
According to incomplete statistics of Maye Finance, since 2022, three Carrefour stores have been closed. These include Carrefour Shapingba Store which has been operating for 16 years, Guangzhou Carrefour Wanguo Store which has been operating for 20 years, and Carrefour Nanchang Shanghai Road Store.
The closure of Carrefour stores not only greatly affected people's daily life, but also reflected the plight of the retail industry. So, where will Carrefour go? What new posture will it appear in front of everyone?
2022 kai nian Lian Guan 3 rd branch
On February 15, an announcement touched the hearts of shoppers around Wanguo Outlets in Haizhu District, Guangzhou, because Carrefour, which has been operating here for 20 years, is about to close its store.
Image source: International Outlets
It is understood that Carrefour announced "goodbye" to its neighbors in Guangzhou with a billboard called "Peace be with you, see you elsewhere". The billboard shows that Carrefour Global Store will be closed on February 28th, 2022 due to the expiration of the contract.
For such an announcement, many residents who often come here to shop feel sorry. Some people lament that there are memories of their childhood here; Some people also lamented that many stores have closed in recent years, not just Carrefour.
In 2022, Carrefour closed its stores very frequently. In addition to Guangzhou Wanguo Store, Carrefour Nanchang Shanghai Road Store announced that its cash register system will be upgraded from March 15, which will affect the use of shopping cards. Please ask the cardholder to spend before the deadline as soon as possible. At the same time, it also provides on-site refund service.
Image source: Nanchang Evening News
It is worth mentioning that although the announcement was made because of the upgrade of the cashier system service, according to Nanchang Evening News, many goods on the shelves in the store have been sold out. After customer service verification, this Carrefour supermarket will not open again.
After the closure of Carrefour Nanchang Qingyunpu Scenic Resort Scenic Spot Store, Carrefour only has the last supermarket in Nanchang-Shanghai Road Store. If the Shanghai Road store is really closed, it means that Carrefour has completely withdrawn from the Nanchang market.
Before the above two stores closed, Carrefour Chongqing Shapingba Store had announced that it would close on June 5438+1October 65438+May 2022.
A related person from Carrefour Chongqing Branch said that Carrefour, located in the prime location of Shapingba business district, has had difficulties in operation in recent years.
In the eyes of the industry, with the efforts of strong rivals such as Boxma Xiansheng and Yonghui Supermarket in Shapingba District, the competition of supermarket formats in the business circle is inevitable. Carrefour Shapingba store was attacked on both sides, and the decrease in customers led to a decline in performance.
This situation has also been staged around Guangzhou Wanguo Store, which announced its closure at the end of February this year. It is understood that within the radiation range of Carrefour Global Store, many supermarkets have been opened, such as Box Horse Fresh Life, Taste Boutique Supermarket, AEON, CR Vanguard and so on. With the increasingly fierce competition in supermarket formats, Carrefour no longer has obvious business advantages.
From this point of view, Carrefour's "store closing tide" lasted from 202 1 to 2022. It is understood that Carrefour closed more than 20 stores last year, and closed 7 hypermarkets, 8 convenience stores and 3 selected stores in the second half of the year alone.
Many of Carrefour's closed stores are old stores that have been operating for 10 years or more. In addition, with the closure of stores, Carrefour withdrew from Chengdu, Zhuhai, Jinan, Hangzhou, Nanchang and other cities.
On the whole, most of the stores closed because of the expiration of contracts, substandard store performance, changes in mass consumption in business districts and intensified competition in retail supermarkets, which could not support their existence in the region.
In fact, in 20 19, when Suning bought Carrefour, Wang Xianqing, dean of the Commercial Circulation Research Institute of Guangdong University of Finance and Economics, said that Suning needed to close some old Carrefour stores with poor site selection and integrate them.
Is it difficult for Suning to save Carrefour?
As the largest international retail chain group in Europe and the second largest in the world, Carrefour has opened the era of "hypermarket" and is even known as "the godfather of hypermarket".
1995 On Christmas Day, Carrefour took the lead in opening a large supermarket called "Creating a Shopping Mall" on the edge of the North Third Ring Road in Chaoyang District, Beijing, which was in sharp contrast to most stores operating in the form of small shops.
Since its first store in China achieved good results, Carrefour began to enter Shanghai, Shenzhen, Tianjin, Chengdu, Xiamen, Jinan, Hangzhou and other cities. In 2004, Carrefour beat Wal-Mart to become the "No.1 Supermarket" in China, with 57 stores.
Image source: Can Gallery
In 20 10, Carrefour ushered in a high-light moment, with 249 stores and Carrefour in almost every big city. But from 20 1 1, Carrefour began to decline in China.
At first, Carrefour was jointly rectified by the five central ministries and commissions because of business problems, and later it was frequently searched because of product quality problems. In June of this year, 65438+ 10, Beijing Carrefour was named for its poor epidemic prevention; In February this year, Beijing Carrefour Jianxiangqiao Store was fined 86,000 yuan for operating a corrupt prepackaged foods.
There are many reasons for Carrefour's failure in the market, and some insiders suggest that this is the result of the changes of the times. With the rise of online shopping and e-commerce after 2009, the traditional supermarket retail industry is gradually dying out. As the "godfather of supermarkets", the decline of Carrefour seems to be the general trend.
In 20 19, Carrefour was acquired by Suning for 4.8 billion yuan, and was later incorporated into Suning's system. However, after Suning took over, Carrefour's operating performance has not been effectively improved.
The financial report shows that in 2020, Carrefour's operating income in China was 25.574 billion yuan and its net profit was 795 million yuan. In 20021year, the overall operating income of Carrefour China decreased by more than 10% year-on-year, and EBITDA is also expected to decrease year-on-year.
In this regard, Suning responded that Carrefour's main business in China was affected by many unfavorable factors, such as the low-cost expansion of community group buying, the continuous decline of food CPI, the slowdown of consumption, and repeated epidemics.
Under the continuous loss, Carrefour is also actively adjusting. After taking over Carrefour, Suning actively carried out digital transformation to promote Carrefour's internet operation, small program construction and e-commerce on the platform.
In addition, Carrefour is also actively transforming. 200215438+00 In June, Carrefour China opened its first member store in Pudong New Area, Shanghai, and in February, 65438, it opened its second member store in Qingpu District, Shanghai.
Tian Rui, CEO of Carrefour China, once revealed that in the next three years, Carrefour's member stores will gradually expand to the whole country, including first-tier cities such as Beishangguangshen and Shenzhen and new first-tier cities, and there will be 100 paid member supermarkets.
Paid membership model is a mature business model, which needs to go through the process of localization, trial and error and adaptation. How to provide paid members with super-value goods and exceed the expected service experience is the core essence of retaining paid members.
Bai Wenxi, chief economist of IPG China, believes that compared with well-known foreign member stores, local member stores are more familiar with the consumption psychology, consumption behavior characteristics and regional consumption preferences of local customers, which is an advantage that well-known foreign member stores do not have.
The retail industry is facing a major reshuffle.
In fact, Carrefour is not the only one facing the tide of closing stores. Since 202 1, many retailers are also in the stage of continuous closing.
Image source: Wal-Mart China
It is understood that Wal-Mart closed more than 30 stores in China in 20021year, including Guangzhou, Nanchang, Shanghai and other cities. In addition to Wal-Mart, Renren Le Supermarket also closed 19 stores within half a year, and will continue to close stores in the future according to the actual situation.
In addition, Yonghui Supermarket, Lianhua Supermarket and CR Vanguard all closed their stores.
Under the downward trend of retailers, the epidemic situation has accelerated this trend change. In the first half of last year, the net profit of many supermarkets fell year-on-year, and some enterprises fell by more than 50%.
According to the statistics of Win Business Network, the total revenue of listed enterprises in 13 supermarket during 20021and 1-6 was 106299 billion yuan, down 7.3 1% year-on-year, slightly lower than 20 19 in the same period before the epidemic.
For the retail industry, Tian Jianzhong, chairman of Puyang Greentown Commercial Development Co., Ltd. said that in the post-epidemic era, the macro-economy was depressed, the consumption potential declined, and the COVID-19 epidemic still showed sporadic outbreaks, which had a great impact on the retail industry. Faced with the fierce online impact, the physical retail industry is facing enormous multi-level and structural pressure.
Carrefour often closes its stores in supermarkets. The first Carrefour store in Guangzhou will be officially closed at the end of this month, which is the third hypermarket closed by Carrefour after its opening this year.
"In fact, the universal store is still profitable, but the lease contract has expired. The property chose other companies. " Upstream suppliers who have more cooperation with Guangzhou Carrefour told Sina Finance.
Sina Finance found that the three stores closed by Carrefour in this round are all located in first-tier cities, including two in Guangzhou, Shanghai 1. Contract expiration and rent pressure prevented Carrefour from renewing its contract. Last June, 5438+065438+ 10, Carrefour's last store in the new first-tier city of Hangzhou was completely closed.
"Ten years ago in Guangzhou, it was difficult to see hypermarkets in the old city of the main city. For example, in Yuexiu District, 10 years ago, there were no hypermarkets exceeding 1 10,000 square meters, "said Tian Liming, vice president of Meta Group.
Nowadays, the hypermarket model is losing to first-tier cities. Member stores, mini-stores and sinking markets have become new competitive battlefields in the retail field.
The store closing tide is accelerating because of the "ten-year expiration"?
"Carrefour is a frequent visitor to prisons in almost every region. The most email Carrefour sends to suppliers is the integrity survey. " The aforementioned industry suppliers told Sina Finance.
Obviously, Carrefour has its own reasons for falling into the tide of closing stores. Due to the internal management in the form of separation of powers, Carrefour's gross profit is heavily dependent on suppliers' fees. For a long time, the corruption in Carrefour's internal procurement department has been very serious. These disadvantages make Carrefour's struggle in the big waves more obvious.
On February 15, Carrefour, which has been stationed in Guangzhou Haizhu for 20 years, announced that it would close its store at the end of the month. Regarding the reasons for closing the store, Carrefour officially responded: "Due to the expiration of the lease, the owner's overall business layout no longer plans the supermarket format, and the site is recovered for other purposes." This time, Carrefour said "goodbye" to its neighbors in Guangzhou with a billboard called "I wish you health and see you elsewhere".
In fact, in 2022, Carrefour closed its stores very frequently. At present, three stores have been closed, namely, Carrefour Shapingba Store, Guangzhou Carrefour Wanguo Store, which has been in operation for 20 years, and Carrefour Nanchang Shanghai Road Store, among which Wanguo Store is the first store of Carrefour in Guangzhou.
It is worth noting that the closure of Carrefour was not due to poor management. The upstream supplier told Sina Finance: "In fact, Wanguo Store is still profitable, but the lease contract expires and the property has chosen other enterprises."
"Not only Carrefour, but also Renren and Wal-Mart have closed more stores than stores, and many regional stores are also closing stores." Tian Liming said.
On the 22nd of this month, Wal-Mart Fuzhou East Street Store posted an announcement on February 17, and closed on February 24th. As for the reason for closing the store, the staff in the store said that the contract had expired and the owner Dongbai Group wanted to raise the rent. Wal-Mart believes that the rental cost is disproportionate to the income, so it has no choice to renew the lease.
According to incomplete statistics, from 20 16 to 2020, Wal-Mart China closed about 80 stores; In 20021year, Wal-Mart China has closed more than 30 hypermarkets, and the reason for closing stores is basically "the lease expires".
An industry insider told Sina Finance that there are thousands of hypermarkets in China, all of which were built between 2000 and 2008, with lease terms of 10 and 15 years. So around 20 15, the supermarket closing tide began to ferment.
Previously, Wal-Mart also explained that due to the large-scale layout of 2010-201,2020-202 1 will naturally usher in a new wave of store withdrawal, which is exactly the case with the Dongjiekou Scenic Resort Scenic Area in Fuzhou.
All retailers pursue the same KPI as * * *, that is, ping efficiency. The hypermarket model is "one-stop", emphasizing the breadth and width of goods, and SKU is over 10,000; Its floor efficiency is far less than that of convenience stores, especially the rent.
In recent years, the development of e-commerce has also impacted traditional retail, and the dividend period of hypermarkets has become a thing of the past. 20/kloc-in September, 2006, RT Mart was acquired by Ali, and the founder of that time left a message: "We beat all our rivals, but lost to this era".
Five years later, on 202 1, in the first three quarters, Yonghui Supermarket, Hualian Supermarket, Wal-Mart, Gaoxin Retail and other supermarket chains all experienced profit decline or loss. Among them, the net loss of Yonghui Supermarket in the first three quarters was as high as 265,438+78 million yuan.
In the 1990s, Carrefour brought the hypermarket model to China. The convenience of one-stop shopping and abundant commodities made the hypermarket popular in China. At that time, the hypermarket was the most important shipping channel for FMCG and an important brand display window, from which the saying that "channel is king" came. Carrefour also charges high fees from brands and suppliers because of its channel advantages, which is a typical type of fee-oriented gross profit.
Sinking and member stores are "self-help magic weapons"?
The closure of Carrefour Guangzhou Wanfu Store also indicates that Carrefour will continue to withdraw from first-tier cities. In fact, as early as last June165438+1October, the last Carrefour in Hangzhou also closed because of the expiration of its contract.
With the pressure of rent, the survival rate of hypermarkets in the primary market will be lower and lower. Take Shenzhen as an example, there are few large supermarkets in Shenzhen, but the living space of convenience stores is relatively large.
"Ten years ago in Guangzhou, it was difficult to see hypermarkets in the old city of the main city. For example, in Yuexiu District, 10 years ago, there were no hypermarkets exceeding 1 10,000 square meters, "Tian Liming added.
Under the pressure of rent in first-tier cities, the living space of the hypermarket model is sinking, and new formats such as medium-sized supermarkets, mini-supermarkets and community supermarkets are also more popular.
According to the financial report released by Gaoxin Retail 20 19, its retail stores in the first, second, third and fourth tier cities of RT Mart and Auchan accounted for 15.6%, 16.5%, 46.3% and 2 1.6% respectively. The proportion of first-and second-tier stores is relatively low, and the downward trend is obvious. At the same time, in 2020, Gaoxin Retail opened 24 small Runfa stores, 20 in Nantong City, Jiangsu Province and 4 in Taizhou City, Jiangsu Province, with a business area of 200-500 square meters. 60% of the store's performance comes from fruits and vegetables, aquatic products and meat.
Another way to save yourself is to be a member store.
Last year, supermarket chains regarded warehouse members as their "second growth curve". In June, the first China brand warehouse member store, Box Horse X Member Store, announced the smooth operation of the model and entered the national replication stage. At the same time, Fudi and Beijing Hualian announced the opening of their first member store.
In the second half of last year, Carrefour China also opened the first member store in China, and announced that half of the 200 hypermarkets will be fully upgraded to paid member stores in the next three years; 165438+1In late October, Wal-Mart Sam announced that it would open nearly 40 stores in China.
Yonghui Supermarket, whose performance is under pressure, has been transformed into a member store. On June 5438+ 10 this year, the company replied to investors, and there are currently more than 50 warehouse member stores.
Traditional member stores, such as Sam, Metro, etc., are mostly located in remote areas of the city, which has solved the rent pressure of shopping malls in the city center.
However, member stores have also become a "fortress" for each family to compete for territory. Last year, a letter of apology was issued on the opening day of Carrefour member stores, saying that from the preparation to the opening of member stores, competitors kept putting pressure on some suppliers to "choose one from the other". If the supplier does not take off the shelf at Carrefour, the other party will take off the shelf, and some suppliers are forced to buy back their products under pressure.
The war of traditional supermarkets in the field of member stores has become fierce. Carrefour and Box Horse also pointed their finger at Sam, the predecessor of the member store. As the originator of the "hypermarket" model, Carrefour's layout in the field of member stores has just begun. However, Wal-Mart, caught in the tide of supermarket closing, turned a profit in the recently released fourth quarter financial report.
Supermarket transformation, if you are not careful, someone will be out.
This industry is really shuffling.