Second, the purpose of the survey: to understand the technology used in food packaging in shops in Yanjin. Investigate the image of this product in the eyes of consumers, as well as consumers' main cognition and brand cognition of this product. At the same time, the packaging design, packaging strategy and sales of products of the same brand, different kinds or different brands are compared and analyzed, and the aspects worthy of improvement in packaging are put forward. And can better apply their own advantages to this product in order to seek better packaging effect.
Summarize a sales environment of this kind of food, so as to better design the packaging of preserved fruits and preserves.
Three. Investigation time: 20 17. 10.7.
4. Survey locations: Dennis Supermarket, Zhangda Supermarket and Jiajiale Supermarket.
Verb (abbreviation of verb) survey method: field survey, observation survey and questionnaire survey were conducted in large shopping malls. Check the packaging and sales of preserved fruits and candied foods online, and add the above information. Interview some young consumers to find out their tastes, preferences and packaging requirements. Learn about the sales of preserved fruits and candied foods from supermarket promoters.
Investigation and analysis of intransitive verbs;
1. Overview of preserved fruits and candied foods
China has a history of 1000 years to make preserved fruits. There are many kinds of preserved fruits. According to the custom in Beijing, preserved fruit with low water content and no juice is called candied fruit. It is the rich nutritional components of its products that have certain requirements in the packaging of candied fruits and candied products.
2. The main packaging materials are:
(1) plastic flexible packaging plastic packaging has become one of the most important packaging materials for this product because of its rich functions and diverse display forms.
(2) Hard plastic packaging Hard plastic packaging mainly embodies its characteristics of good sealing, convenient storage of a large number of preserved fruits and candied foods, and various forms.
(3) Glass packaging The glass jar is a symbol of luxury and high-grade packaging (the heavier the glass material, the more luxurious the product). The glass is inert and difficult to penetrate, which ensures the stability and integrity of the product. Glass has been widely used in various foods and daily necessities.
(4) Paper packaging involves coated paper, white cardboard, gray board paper, box board paper and corrugated paper. The proportion of high value-added functional paper such as water resistance, oil resistance, acid resistance, deodorization and wafer paper is gradually increasing, which will become a bright spot of paper packaging enterprises.
3. Yanjin Shop Product Series
Yanjin Puzi products mainly use grapes, peach flesh, peach slices and ginger as basic raw materials, and are processed into high-grade preserved fruit series such as Yanjin grapes, golden peach flesh, golden peach slices and iced vinegar ginger. However, apart from the traditional technology of making preserved fruit food, Yanjindian products also make a series of dry goods with various flavors by pickling fresh fruits, just as its product concept is "Yanjin has a hundred years, and life is full of flavor". In addition, with the needs of market competition, packaging needs unique forms of expression, including materials, shapes and designs, rich and colorful contents, including the functions of showing the form, characteristics and connotation of products, adding value to products, promoting product sales and increasing added value of products.
(1). Bulk series
Material: plastic is not as shown! No bookmark specified. -1 to
1-3
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Product sales target: suitable for all ages. The consumer groups of this kind of products are families and teenagers, so it is convenient and concise. At the same time, simple packaging also reduces the product cost, and it is cheap and good.
(2). Boutique series
Material: plastic as shown in figure 2- 1 to 2-2.
Figure 2- 1 Figure 2- Error! No bookmark specified.
Product sales target: teenagers. This product is beautifully packaged and deeply loved by teenagers. At the same time, the packaging design of the product is humanized and suitable for traveling and dining.
(3).Can series
Material: glass and plastic as shown in figure 3- 1 to 3-3.
Figure 3- 1 Figure 3- Error! No bookmark specified. Figure 3-3
This kind of products are rich in nutrition and mostly gifts, so the price of these products is higher and the packaging requirements are higher.
(4) The series of sweet and sour spicy ginger is shown in Figure 4- 1 to 4-3.
Figure 4- 1 Figure 4- Error! No bookmark specified. Figure 4-3
This series is a delicious food for all ages, and the packaging is mainly plastic, which mainly embodies the product concept of "a hundred years of salt and Tianjin, full of life".
4. Packaging process
The packaging of preserved fruits and preserves is of great significance in the management process. It is not only an important factor to beautify commodity sales, but also a powerful measure to protect the edible value of commodities. Also, it can be packed in plastic bags first, and then packed in wooden cases to avoid "soup dripping" due to moisture. The other is small packaging, which is packed in small paper pots with bright and beautiful patterns, advertisements and trademarks, and the hard paper pots are lined with wax paper or cellophane. This kind of packaging is beautifully decorated and easy to retail and carry.
To sum up, the packaging of several product series has three main functions: first, it protects the luster, fragrance and shape of the products and can extend the shelf life; The second is to prevent microbial and dust pollution and improve product hygiene.
Security; Third, exquisite product packaging can improve consumers' desire to buy and the value of goods. The packaging forms of preserved fruits and preserves mainly include plastic bags, hard plastic cans, glass cans and a few metal packages.