A sales career planning book
I. Introduction As a contemporary college student, if you step into this crowded society with a blank face, how can you meet the needs of society and let yourself have a place?
In this era where opportunities and challenges coexist, strong hands are like forests. Once you lose your goal, you can't reach the other side. A clear goal is like a lighthouse standing in the dark, guiding us to success. Career planning is an unchangeable tool to help the weak fight against the unpredictable world.
We should plan our career well so that we won't regret it when we look back.
Second, self-analysis.
1, personal data
I am warm and cheerful, honest and modest, introverted, but I am also integrated with lively and brave people, approachable, compassionate, honest and responsible.
Positive and responsible work, strong endurance. In thought, sensibility is greater than rationality. The analysis of things pays more attention to the side, but it is often just right, and the ideas are too rich and unconstrained. I am too conventional in doing things, but I never delay. I like what I am doing now, but I don't like what I am doing today. I will put my ideas into practice and never fight an uncertain battle. The so-called strategizing.
In addition, I also actively participate in extracurricular practical activities. Joined the school's marketing association and young volunteers association. I learned a lot in these activities. I also do part-time jobs on weekends, such as promoters.
2. Career interests
Psychologists believe that interest is people's cognitive tendency to actively explore something. Personally, I don't like jobs with big changes, such as face-to-face sales. Being unrestrained makes me more willing to do planning work, which is also in line with my major. Pay attention to teamwork and be good at finding problems.
3. Professional ability
Individuals have strong adaptability to the environment and are easy to make corresponding adjustments with the changes of the environment. Independent ability has also been exercised in high schools and universities, studying alone. Being too correct in my work, always loyal to my heart and having a strong sense of responsibility.
4. Professional values
I don't particularly like marketing and sales, but I like the preliminary work of planning and advertising planning.
Step 5: Ability
Ability advantage-strong action, positive behavior, team spirit, like to listen to other people's opinions and suggestions, pursue achievement and efficiency, like to solve problems creatively, pay attention to details and accuracy, pay attention to organization and planning in work, never fight uncertain battles, and have strong self-discipline.
Ability disadvantage-if you only talk about practical matters, you will hide the truth in your heart, and something will be too conventional, but once you have your own ideas or opinions, you will carry them through.
Third, the occupation analysis
1, family environment analysis
Family is relatively simple. Living in the countryside since I was a child, my parents engaged in agricultural labor, which made me work harder. The family is relatively harmonious and warm, and everyone hopes that I can go to further study, which places great expectations on me.
2. Analysis of school environment
Studying in Anhui Vocational and Technical College, with strong teachers, is a model higher vocational college. Schools pay more attention to students' practical operation ability.
Our marketing and planning major is an active major in our school, with abundant training activities, which enables us to practice our professional knowledge and improve our practical ability. The teachers are lovely and have strong professional knowledge, which has benefited me a lot.
3. Social environment analysis
China's economy is growing rapidly, and after its real integration into the WTO, it is even more in line with the world. The competition for talents is fierce, and future enterprises need T-type talents with advanced ideas. In the future, enterprises should pay more attention to the changes in the world and grasp the pulse of the world. At present, there are more and more college graduates in China, the demand is gradually saturated, and skilled talents are still in short supply. In the era of competition, strength comes first, but the impact of the financial crisis leads to a poor employment environment.
4. Occupational environment analysis
Marketing position is the champion of talent market demand list! Relevant statistics speculate that "there is still demand for sales positions". Almost all colleges and universities have basically set up marketing major, which leads to the continuous increase of talent supply year after year. The overall analysis of the employment situation of young people with good communication skills and cool heads is always optimistic. As the talent market gradually tends to standardize and improve the domestic market, all state-owned enterprises, private enterprises and foreign-funded enterprises stand on the same starting line to participate in market competition-the core of which is the competition of marketing talents.
Fourth, career orientation.
1, career goals
Be an elite marketing planner in a foreign company or a state-owned enterprise.
2. Career development path
Starting from the lowest level of sales-to the marketing director-the elite of marketing planning
Verb (abbreviation of verb) plan implementation plan
1. Early entry into society: During the period of 20xx-20xx, I will strengthen my study of marketing knowledge, obtain relevant marketing certificates and English certificates, and seize available opportunities to exercise my knowledge application ability and execution ability. During the internship, I actively learn from my predecessors, pay attention to details, constantly improve my communication skills and eloquence, and accumulate social experience.
2, based on society: 20xx-20xx years, while working, study hard in my spare time, absorb knowledge in different fields, and then continue my studies. Establish a good social circle and keep in touch with people you think you can associate with; Exercise your innovative ability, dare to explore and ask yourself why; Speak out if you have an idea, and listen to other people's opinions and suggestions; Actively participate in more beneficial training activities.
3. Long-term Plan (20xx) Through the accumulation of study and work experience in previous years, I will take an MBA for further study, improve my academic level, and thus get more good promotion opportunities.
Evaluation and adjustment of intransitive verbs
Career goal evaluation: have your own planning team and become a high-level marketing planner. Maybe the road is more difficult. If I encounter a big detour, I will choose to do something similar to this goal and persevere, taking my own exhibition road.
Career path evaluation: the general direction will not change. If conditions permit, I will choose a better job and learn other knowledge to enrich and consolidate my professional knowledge.
Evaluation of implementation strategy: the implementation strategy can be adjusted in time according to the actual situation, but the overall strategy of "employment-promotion-career selection-entrepreneurship" will not change.
Seven. Concluding remarks
Through this career planning, I have a clear understanding of myself and established my own direction of efforts and career orientation. But the reality is changeable after all, so in different periods and different environments, we should make timely adjustments to our plans. Although this career plan can't decide my fate, it not only makes me see myself more clearly, but also illuminates the voyage ahead and gives me the motivation to move forward. The road is long, Xiu Yuan is Xi, and I will pursue it up and down. And will continue to do self-assessment once a year, self-examination once a month, and summary once a day. Make some better adjustments according to the actual situation to adapt to the ever-changing social changes. Although the plan is good, it is more important to practice and achieve results. Any goal, just saying no, will fail.
However, the reality is unknown and changeable, and the set target plan may encounter problems at any time, which requires a clear head.
In fact, there is a mountain peak in everyone's heart, carved with ideals, beliefs, pursuits and ambitions; There is a forest in everyone's heart, bearing the harvest, fragrance, frustration and tempering. If a person wants to succeed, he must show courage, work hard, struggle and struggle. Success, don't believe in tears; Success, not believing in decadence; Success doesn't believe in fantasy. In the future, you have to work hard on your own!
Through this career planning, I have a clear understanding of myself, established my own direction of efforts and career orientation, so as to maintain a stable and normal mentality and work in an orderly and step-by-step manner according to my own goals and ideals. Of course, although the plan is good, the most important thing is its concrete practice and achievements.
But the reality is unknown and changeable, and the plan will encounter problems at any time, which requires us to have a clear head, objective analysis and comprehensive cognition. Everyone has their own ideals, beliefs, ambitions and pursuits, and everyone is eager for success, but in this process, we must adhere to our beliefs, persevere and be down-to-earth!
Chapter II Sales Career Planning Book
1. The training of marketing education specialty requires that the marketing education specialty should cultivate advanced applied professionals who have a solid theoretical foundation of tourism management and service, grasp the practical operation ability of travel agencies, hotels and other tourism enterprises, master educational theories and methods, have strong practical ability and high comprehensive quality, can engage in service and management in travel agencies, hotels, tourism administrative departments and related tourism enterprises, and can engage in "integrated" teaching in secondary and higher vocational and technical schools. Academic qualifications are awarded to management.
Second, the main courses of marketing education
Microeconomics, macroeconomics, management, management information system, statistics, accounting, financial management, marketing, economic law, consumer behavior, international marketing, market research and prediction.
Employment prospect of marketing education major;
Marketing is more and more popular with people, and its employment prospects are broad. Graduates can engage in teaching, marketing management and other aspects in secondary and higher vocational schools, enterprises and institutions and government departments.
Third, the employment direction of marketing education major
Graduates majoring in marketing education can engage in teaching and marketing management in secondary and higher vocational schools, enterprises, institutions and government departments. Marketing education majors can be engaged in the following positions: sales manager, marketing specialist, sales representative, course consultant, sales supervisor, marketing director, regional sales manager, marketing supervisor, sales director, marketing manager, marketing manager and education consultant.
Four, the basic quality of marketing education graduates
1, master the basic theories and knowledge of management, economics and modern marketing.
2. Master the qualitative and quantitative analysis methods of marketing.
3. Have strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems.
4. Be familiar with China's marketing principles, policies and regulations, and understand international marketing practices and rules.
5. Understand the theoretical frontier and development trend of this discipline.
6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.
Five, marketing education university four-year plan
1, freshman
The learning environment in a university is very different from that in a middle school, so if you want to be an excellent college student, you must adapt to the university step by step. Taking every required course is the first condition, such as English, which is really important. It is hard to imagine that a person who doesn't know the language widely used in the world can make a difference in his future work. But in fact, I am really poor in this respect, which is the least I can do in my freshman study, because mastering more tools will give me more living space. The characteristic of college classes is that the progress of courses is amazing, so self-study has become an indispensable means of learning.
I try to preview the tasks of the day every day, review them in time after class, finish the homework assigned by the teacher on time, and do every step in a down-to-earth manner. At the same time, I participated in many practical activities in schools and colleges because the course tasks were not heavy and I had more spare time in my freshman year, so I got different degrees of exercise and improved my ability. I also often communicate with teachers and classmates and seniors who entered the university earlier than me, asking about their studies and future employment. In a word, I have changed some habits of studying and living since my freshman year, and I am familiar with the characteristics of the university and adapted to the learning environment of the university. At the same time, I have a preliminary understanding of my related occupations, and I have also handled the question of whether to change my major or not and whether to take a second degree. Personally, I think that freshman is a probation period, and the main task is to adapt to the university learning environment, learn every required course well, lay a good foundation, and expand and extend in interpersonal communication, social practice and scientific research.
2. sophomore year
Learn everything first. Without a solid professional foundation, even if I have the courage to be the first in the world, it is difficult to achieve great things, so I can't relax my study at any time, even in my sophomore year. Learning is still the main task. After I have a basic understanding of this major, I will step up my efforts and go forward bravely. In my sophomore year, I should use my professional knowledge flexibly, from ignorance to understanding, from familiarity to mastery. Practical ability is the eternal soul of information engineering, so sophomore wants to contact the laboratory, accumulate relevant experience and increase knowledge. At the same time, this year I will focus on improving my basic quality and exercise my various abilities by participating in student unions or group organizations. At the same time, I will test my knowledge and skills, start to try part-time social practice activities, persevere, be able to engage in work related to my future career or major for a long time in my spare time, improve my sense of responsibility, initiative and anti-frustration ability, enhance my oral English ability, enhance my computer application ability, and pass the English computer-related certificate examination, and start to selectively minor in other majors to enrich myself. This is a platform for your own future, which can only be completed by your own persistence and unremitting efforts. I don't have the chic of playing the flute every night, nor the romance of spending the moon. I only have the persistence of "clothes are getting wider without regret, and I am haggard for Iraq", but I live a full life. Sophomore is a hard year. There is a long way to go in Xiu Yuan, and I will go up and down.
3, the third year of college
As I approach my senior year, the first question is whether I am facing further studies or employment. I plan to take the postgraduate entrance examination, so I should learn more professional knowledge, expand my English vocabulary and make all the preparations before the postgraduate entrance examination. The other way is employment. This requires me to concentrate on improving my job hunting skills and collecting company information. When writing professional academic articles, boldly put forward your own opinions, and at the same time exercise your ability and creativity to solve problems independently. Participate in activities related to your major, exchange job hunting experience with your classmates, and understand the channels for collecting work information. You can also ask teachers and some graduates some questions about job hunting. If you still want to study abroad, you have to contact more study consultants, participate in a series of study abroad activities, prepare for TOEFL and gre, pay attention to the information of study abroad exams, and learn about the general situation from relevant education departments.
In the previous three years, I made the same request for myself: 1, read a book every week, which can be inspirational, literary, economic, political, military and other books, absorb all kinds of nutrients, log on to some academic websites of information engineering regularly, and understand the frontier of current social information engineering science. Don't forget the mastery and proficiency of English words and spoken English every week. 3. Take the computer as a resource, and learn to use the network resources to enrich yourself and learn and master new knowledge.
4. Senior year of college
There is no end to learning, but I think systematic learning is over in junior year. When you are a senior, you should first test whether your established professional requirements are clear and whether your preparation for the first three years of college is sufficient. Then, after graduation, I began to apply for jobs, actively participated in various recruitment activities, tested my accumulation and preparation in practical activities, and made timely adjustments and supplements. In addition, we should not forget the acquisition of knowledge and pay attention to news reports. It is necessary to increase practice. I will seize every opportunity to exercise myself, strive to adapt to the social competition mechanism as soon as possible, and strive to stand out from the competition.