Meituan takeaway merchants want to increase the order volume and need to promote it. There are many promotion methods, but different promotion methods have different effects, so it is necessary to choose the appropriate promotion method according to the actual situation of the merchants.

First of all, merchants need to improve the store information on the Meituan takeaway platform, including store pictures, food introductions, prices and so on. This information can make users better understand the products and services of the merchants and improve the order rate of users.

Secondly, merchants can attract users to place orders through the preferential activities provided by the Meituan takeaway platform. For example, merchants can issue coupons, full reduction activities and so on. On the platform, users can enjoy discounts when placing orders, thus improving their purchase intention.

In addition to promotion on the Meituan takeaway platform, merchants can also promote it through social media and other channels. For example, merchants can post store information and pictures of dishes on WeChat official accounts, Weibo and other WeChat platforms, so as to attract more users to understand the merchants and guide users to place orders.

Finally, merchants need to pay attention to users' feedback and evaluation at all times, and constantly improve products and services according to feedback to improve users' satisfaction. By constantly improving customer satisfaction, merchants can gain more word of mouth and repeat customers, thus achieving the purpose of order explosion.

To sum up, in order to achieve the outbreak of orders, Meituan take-away merchants need to use a variety of promotion methods to improve the user's order rate and user satisfaction, and then increase the order volume and income.