Blessings and other content, where the customer agreed to the handkerchief by the customer hand tied to the rope, after a pair of customers then the first pair of customers with a handkerchief knotted connection, and so on, hanging full until.

② daily draw a lucky couple, you can get a couples ticket during the May 1 Jinan suburban tourism two. The daily list of lucky customers announced on the website, the next day with a valid ID to receive the ticket.

Note: This activity needs to be assisted by the management of the Department of Operations, the initial budget of 5000 handkerchiefs, 0.5 yuan / block × 5000 = 2500 yuan; red nylon rope: 50m × 5 yuan / m = 250 yuan; couples travel set of tickets valued at 200 × 5 = 1,000 yuan; promotional activities, x-racks, a total of 3,750 yuan, by the mall to bear the cost of the activities.

(C) Welcome the May Day travel gift back to members

Scope of activities: Ginza Mall

In order to thank the Ginza members for years of support for Ginza, as of xx x, 20xx, the membership card cumulative shopping points ranked in the top three of the Ginza members in xx x, 20xx - May x date can be presented with the Ginza membership card, in xx x, 20xx - May x date can be used for the Ginza members. As of May X, 20xx, the top three Ginza members who have accumulated shopping points on their membership cards will be able to register at the front desk with their Ginza membership cards and ID cards and receive the corresponding travel package rewards. (The rankings will be published on the website and major newspapers after the May Day.)

The first-place Ginza member with Ginza membership points card and ID card can register to receive a luxury travel package ticket to the Happy Home (limited to three people).

The second place Ginza member with Ginza membership points card and ID card can register to receive a couple's luxury travel package. The third Ginza member with Ginza membership points card and ID card registration can receive a Jinan suburban family travel package (limited to three people) a ticket.

Note: This activity of the happy family luxury travel package value of 1000 yuan / person × 3 = 3000 yuan; couple luxury travel package value: 1000 × 2 = 20xx yuan; Jinan suburban family travel package (limited to three people) value: 100 × 3 = 300 yuan, a total of 5300 yuan, by the mall to bear the cost of the activity. (Attachment: travel price list)

Promotion theme:

"five" moving mood, refreshing "a" summer, easy to bid

Promotional purpose:

For the "May Day" holiday consumption, the launch of all items of promotion, to enhance the store. The launch of the whole item promotion, enhance the image of the store;

Promotion time:

April 28, 20xx - May 8, 20xx

Promotional method:

Storm merchandise, one dollar series, five dollar series, product auction;

Promotional content:

A theme of 10 "5 yuan" series products as a low-priced promotional;

The second theme of 10 "1 yuan" series products as a low-priced promotional;

The third theme of 50 single products as a bidder, sponsored by suppliers The third theme is mainly sponsored by the supplier of 50 single product as a bidding (single product for the people's livelihood necessities, assembly computer);

layout:

Cover: the theme of the event publicity

Mainly highlights the activities of the auction, combined with the products of a manufacturer's promotional activities (with the interpretation of the content of the event);

Cover, Cover two: "May Day" theme special edition *** counting 30 single products

1, "1 yuan" series of products 15, mainly in food, department stores, daily chemicals and day-to-day classes to promote the class;

1) food: casual snacks 2, drinks 1, condiments 1;

2) department stores: 1 glass, 1 sticking hooks, fly swatters 1, summer fan 1, men and women stockings 2;

2) the first cover: "May Day" theme special edition *** counting 30 single products

1, "$1" series of products 15, mainly in food, department stores, daily chemicals and day-to-day class to promote the class;

1) Food: 2 casual small food, 1 drink, 1 condiment

3) daily chemical: soap or soap 1, 1 toothbrush, summer mosquito supplies (mosquito coils) 1;

4) day with: boxed yogurt 2;

2, "5 yuan" series of products, 15, mainly food, department stores, daily chemical push the main class;

1) food: 1 beverage, 1 drink, 1 north and south of the dry food class 1, seasonings 1 1 branch, 1 branch of dried food, 1 branch of seasonings, 1 branch of leisure food;

2) department stores: ceramics (bowls, cups) 1 branch, stainless steel kitchen utensils (shovels, spoons) 1 branch, men's and women's underpants 1 branch, 1 branch of beach pants, 1 branch of thin cotton socks, 1 branch of coat hangers;

3) daily necessities: washing supplies (shampoo, shower gel) 2 branches, summer sunscreen supplies 1 branch, 1 branch of paper products;

Cover three: fresh special edition: *** counting 20 single products

1, seasonal vegetables 4 single products, seasonal fruits 6 single products, limited to the date of sale;

2, grains and cereals 4-5 single products, mainly highlighting the summer heat products (sugar, red beans, mung beans, etc.);

3, the day with products 5 6, soup dumplings, dumplings and other low-temperature food items 1 each, room temperature dairy products 4-5 items, the best to the whole piece of the main push items, can be launched as a summer summer products Ling Ling cream;

Cover 4: "beauty" food "beauty" customers (grain and oil, leisure food special edition) *** 33 single products

1 Grain and oil: (total 17 single products)

1) Cooking oil 1: 5l or 4.46l cooking oil, you can choose a variety of brands, as the inside of the page to amplify the goods, the price of 60 yuan or less;

2) Fragrant oil 2: In view of the factors of the preparation of summer gazpacho, the choice of two single products, the distinction between high and low prices;

3) Soy sauce 2: 1 each of the large and small packages, you can choose soy sauce or dark soy sauce;

3) soy sauce: 1 each of the size package, can be Choose soy sauce or old soy sauce;

4) vinegar 2: bottles, bags, each 1, bags can choose to 1 yuan three bags of sales;

5) sauce 2: spicy sauce, sesame sauce, each 1;

6) instant noodles 2: five packets of instant noodles, bags of vermicelli, each 1;

7) North and South of the dry category of 3: wolfberries, jujubes, fungus, each 1;

8) bags of rice 2: contrast promotion, the main promotion of large packages of goods, choose 10kg and 5kg each 1;

9) noodles 1: noodles belong to the self-procurement of goods, to low margins or flat price sales;

2, casual food class: (total of 16 individual products)

1) fried food 2: melon seeds, peanuts, 1 each;

2) pastry class 2 branches: bagged bread, custard pie each 1 branch;

3) leisure food (candied food) 2 branches: mainly for the candied food products selection;

4) puffed food 2 branches: potato chips, potpourri each 1 branch;

5) cookies 2 branches: the general sandwich cookies, wafer cookies, each 1 branch;

6) Jelly 3 branches: bulk Jell-o 1 branch ( Jinwa Jelly at discounted price), 1 bagged jelly (Xizhilang Jelly);

7) 3 bulk food: 1 each of bulk cookies, bulk dry food, bulk fried food;

Cover 5 and 6: "Cool Summer Wind" (special edition for alcohol and beverages, and brewing)***Counting 42 singles

Alcohol and Beverage Classes: (total 32 singles)

1) Carbonated beverages (Coca-Cola, PepsiCo, PepsiCo). Coca-Cola, Pepsi, Very Cola, Sprite, Lemonade, etc.) 8 pcs;

2) Water drinks (ordinary mineral water, sports mineral water) 4 pcs;

3) Tea drinks (green tea, black tea, herbal tea) 5 pcs;

4) Fruit juice beverages (Orange Juice, Peach Juice, Fruit Grain Orange) 3 pcs;

"Retain old customers, develop new customers".

May Day and other holidays is the peak of food and beverage consumption, but the three days of the May Day Festival revenue is not comparable to a month's income, the purpose of holiday marketing is not only to improve the short-term economic benefits, but also more important to retain existing old customers, develop potential new customers, drive future performance growth. And Jiazhou New City, full of Fang in the future there will be a lot of potential consumers to move in, more due to the development of new customers.

For the theme, the implementation of new product development strategy, combined sales strategy and membership card marketing strategy. And for this hot pot restaurant consumer groups to promote publicity.

Membership card marketing strategy

(a) The benefits of membership card:

1. Long-term advertising effect.

2. Helps retain old customers.

3. Collect member information on future products, services, etc. to improve, so that customers are more satisfied, but also to facilitate the development of future marketing plans.

(2) membership division

Ordinary members Gold Card members

(3) membership card function

Ordinary members: card consumption, a gift of a special dish; or to enjoy discounts.

Gold card members: card consumption, priority use of the elegant room, and free of charge elegant room fee; complimentary special dishes a; enjoy discounts.

Note: Try not to use discounts for low-priced marketing.

(D) membership card production requirements

Ordinary card: simple, generous, not vulgar.

Gold card: noble, elegant, can highlight the taste of the cardholder.

Both the regular card and the gold card have a unified number.

(E) the form of membership card issuance

Ordinary card: consumers in the store during the May 1 period can be given. Or usually in the store consumption of more than 300 people.

Gold card: the use of network gift form, given to enterprises and institutions, and Leshan social celebrities.

Note: Leveraging marketing: Leveraging Mantingfang, Jiazhou New City sales center, the owners of its free membership card.

(F) member management (consumer information collection)

After the issuance of membership cards, corresponding to the membership card number, record the information of the cardholder, and the cardholder each time to come to consume specific information (the number of consumers, the consumer relationship between the personnel (relationship including family, colleagues, friends, etc.), the amount of money consumed, consumption of dishes, Dining habits, etc.).

Collection of member information on future products, services, etc. to improve, but also to facilitate the future. The company's marketing plan is also a great way to get the most out of your business.

New product development strategy

Summer hot pot, there is a sense of heat, and easy to catch fire. And with the modern people on the standard of living, in the family consumers, often appear more than 60 years old elderly consumers, they should not eat more greasy; for young women who love beauty should not eat spicy. For this problem should be targeted new product (pot bottom) development:

Refreshing warm hot pot, health care hot pot, beauty detoxification hot pot, etc. (such as a variety of mushrooms hot pot, refreshing melons and fruits hot pot)

Combination of sales strategy

Will be a variety of dishes and pot bottom for a reasonable combination, combined into Different sets of meals, the sets of meals for the rich characteristics of the name, and the combination of the sets of meals for a certain discount.

The role of this strategy:

1. To guide consumers to consume different dishes and new products.

2. Help consumers to make the best flavor combination.

3. The naming of the set meal combinations can deepen the impression of consumers on the dishes of this hot pot restaurant and this hot pot restaurant.

Promotion and publicity strategy

A certain hotel restaurant is positioned in the middle and high-end market, so in the publicity, positioned as "boutique XX Square.

(a) the target consumers

At present, a hotel in the restaurant's target consumers for the high-end people, they have a car, money for dining and leisure consumption, and eat hot pot generally with family or friends. This kind of crowd is concentrated in places: riverside tea stores and teahouses, business clubs, leisure and fitness clubs.

(2) publicity form

Leaflet:

1. Production requirements: the invitation form, beautiful, generous, 3,000 copies

2. Contents: a brief introduction of a certain hotel in the restaurant, the new dishes, the new pot bottom, the first of May activities, etc.

3.

3. Distribution: riverside tea stores and teahouses, business clubs, leisure and fitness clubs.

4. Newspaper advertising: do not take direct advertising in the newspaper, but the flyer to the newspaper agents and sellers, the flyer inserted in the newspaper, so that you can do publicity at a very low cost.

TV ads:

1. Content: a brief introduction of the Chinese restaurant in a certain hotel, features, new dishes, new pots and pans, May Day activities.

2. Time and duration: two 30-second advertisements between 6:00 and 8:00 p.m., between one hour. Broadcasting time April 28th to May 1st.

Note: Due to the high cost of TV ads, the placement is TBD.

I. Series of activities theme:

1. May shopping gift, happy holiday family trip

2. Heart of a thousand knots, 100,000 love show

3. Welcome May Day travel gift back to the members

4. Spring Fashion Week

5. Discount promotions

6. Printing of XX Mall, "Boutique Shopping Guide" spring edition of an issue

II. Activity time:

1. May shopping gift, happy vacation family trip: May 1, 20xx - May 5

2. Heart of a thousand knots, 100,000 love show: May 1, 20xx - May 5

2. -May 5, 20xx

3. Welcome May Day travel gift back to members: May 1, 20xx - May 7

4. Spring Fashion Week: May 1, 20xx - May 5, 20xx May 1, 20xx - May 7, 20xx

5. Discount Promotion: May 1, 20xx - May 7, 20xx