Let's talk about the details separately:
First, account positioning.
According to the vertical classification field of the industry, we found more than a dozen 20w+ accounts of fans, and analyzed the characteristics of each account, how to locate it, how to suck powder and how to realize it.
Then analyze the comments on the account to see which are good comments and which are bad comments, and whether there are similarities between these comments. Extract what we can learn from and what we can avoid.
Then determine what value we can bring to users?
By providing fans with "interesting" or "useful" content, they can realize their own value. Therefore, we must find our own advantages and fan base, and find the value provided to users, so as to better create our own positioning and prepare for growth and realization.
Only by choosing an account that suits you, has high content verticality and strong relevance, can you get accurate fans, loyal fans and sustained high traffic. We have a lot of classmates, because we can get up quickly because of our good positioning.
Second, content production.
That's the point. The platform hopes that customers can stay on the platform for a long time and let users like the platform, so your content is a stepping stone.
The content involves five steps: writing, shooting, cutting, guiding and acting.
Writing is to write a copy and split the script. The easiest way is to directly refer to popular copywriting and change to your own industry.
Just shoot it with your mobile phone. Don't always use a SLR or a big horse-drawn car.
Editing is video editing, and short video platforms have recommended editing software, which is very simple to use.
A director is a director of a play. If you are alone, you can basically act by yourself.
Acting is acting.
Third, the operation and promotion
This is to be decided from the beginning. From the choice of your name, to the whole planning, to the ultimate goal, the operation methods are different.
In fact, no matter what you do, your first step is always what do you want to do? Is your purpose to make money, play live broadcast or let customers go to your offline store for consumption? Because your purpose is different, your practice is different.
It must be noted that in this link, don't brush! ! ! This is the most taboo, the algorithm has been decided, he will first recommend it to your fans, fans you brush, how to play, how to comment, how to share and forward. This will cause your first small traffic pool to fail. Still want to recommend a large flow pool to you?
Tips Add 10 vibrato, hoping to help everyone:
1, release date
Combined with the habit of the locator to brush Tik Tok and the state at that time, we should also avoid other large-scale release times. Generally speaking, 7 am to 8 am, noon 12 am to 1 pm, 4 pm to 5 pm, and 9 pm to 10 pm are better time to release videos.
2. Publication frequency
It's better to be regular, for example, if the day is good, the day is good, and a week is good. Once it forms its own publishing frequency, the background of Tik Tok will remember that if it is always posted according to this rule, Tik Tok will think it is a serious number and its weight will increase.
3. The video quality should be clear.
High-definition video is conducive to high-quality traffic recommendation, and high-definition video is easy to recommend. The resolution we recommend is 1080* 1920, which is the most recommended resolution for the same video content. Of course, if you can't meet this resolution requirement, you can settle for the second best, but you must ensure that the aspect ratio of video and picture is 9: 16. Tik Tok needs to be upgraded to the latest version, and the video image will not be overexposed, dark or stuck.
4. The optimal video duration is 15s-30s.
Tik Tok account with more than 1000 fans or with blue V certification can send a video of 1 minute, but we don't recommend sending such a long video here. Generally, if the video exceeds 30 seconds, the playback rate will drop greatly. Therefore, the optimal duration of video is 15 seconds to 30 seconds.
It should be noted here that the minimum video duration should not be less than 7 seconds, because the Tik Tok system of video below 7 seconds will think that it is incomplete or the content is not good, and will not recommend traffic. For graphic video, it is recommended to use six pictures to form a video, which is most in line with the user's viewing experience.
5. Cover map of unified element style
Video cover image is also an important element that is often overlooked by everyone. A good video cover should have the following three characteristics:
1. can be clearly used as a video title, so that people can know what the theme is at a glance.
2. It can improve the brand tonality of the account and increase the video click rate of fans.
3. The unified element style makes people feel comfortable, and it is carefully arranged and typeset.
6. Video text titles can be implicitly guided to improve video feedback.
Video text titles can revolve around three directions:
① Guidance (controversial or * * * comments, forwards, likes, etc.). )
② Advance notice
3 interactive discussion (leave a small question) pay special attention to the guidance here. You can't forward similar comments directly, which will easily lead to demotion.
The video introduction should not exceed 30 words, preferably about 15 words. A sentence contains both keyword layout, guidance, interaction and curiosity.
7. Hot topic videos (add challenges, co-productions, props) and @ Tik Tok assistants.
The released video can partly bring one or two hot topics, etc. , and @ 京京京京京京京京京京京京京京京京京京京京京京京京201 Video distribution should be classified and labeled.
8. Keyword layout
This is also an important channel that is ignored by everyone-Tik Tok search. At present, most people who operate in Tik Tok are half-way monks, not internet operation experts. They don't know the value that search can bring, but they just compete for video recommendation blindly.
For example, we search for men's clothing wholesale in the Tik Tok search bar, and there are only a few numbers. What if we register more Tik Tok numbers and use men's clothing as a nickname keyword, resulting in the occupation of matrix numbers? Although the search traffic is not as big as the video recommendation, the people who search with Tik Tok must be accurate fans.
9. Release compliance videos
The last point is also the most basic. It is necessary to release the compliance video, so don't take any chances. For Tik Tok, it is easier to reduce power than to increase it. Don't bring logo to the video, and don't make obvious sales guidance.
If you want to increase traffic, you must pay attention to the above points. Another healthy account does not need to be shaken every time.
10, learn from predecessors
Tik Tok's rules often change, and if you are not in the circle, it is difficult to keep up with the latest rules. The information in the market is mixed. If you know the wrong information, a detailed operation may have a negative impact on the account.