I. Development prospects

Since I entered the university, I began to pay attention to the couples in the university, knowing that the headache is privacy, that is, there is too little private space in the school, which leads some college students to behave uncivilized in public places. Because the school is mainly concerned with academic work, it can't meet the requirements of students in this respect. Other places of consumption are either too expensive or can't meet the requirements of couples and are not accepted by most couples. There are few leisure bars specially created for couples. Solving the privacy problem of couples and creating leisure space for couples can not only meet the leisure dating problem of college students, but also get a lot of economic income from it. So I decided to open a couple's leisure bar integrating catering, entertainment and study.

Second, the store profile

Our store is located in the center of university gathering, and its main customers are college students and social youth. The business area is about 100 square meter. Mainly provide tea, online leisure, special cold drinks and casual dining. Tea covers many aspects and meets the taste requirements of different groups of people. Variety, full taste and rich nutrition give customers more choices. Do not drink tea, provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. At the same time, the new tea party will be updated regularly to let customers experience the latest trend. The decoration of this leisure bar is natural and casual, and at the same time it has a modern atmosphere. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.

Third, development strategy.

1, this leisure bar should be advertised before opening, because the main customer base is aimed at students, and the speed and breadth of information transmission between students are great, so it is not necessary to spend too much effort on publicity, and simple advertising can be carried out in the form of leaflets or multimedia (such as audio).

2. This kind of leisure bar should pay attention to the contrast between tea and lovers' moods, and adopt different methods to make the taste different, so as to distinguish it from competitors, give customers more discounts and attract more tourists.

3. Many students are used to the 3.1 lifestyle. Many times, in order to save time, they will choose the nearest place, not the farther place, so they will not be too far away from the school gate in terms of geographical location. When appropriate, the leisure bar will also provide delivery service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.

4. The leisure bar uses colorful characteristic glass cups, which are economical and environmentally friendly, and wastes cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good environment can attract more customers. In this regard, we can add our concept of environmental protection to advertisements, so that contemporary college students can realize the importance of maintaining the world environment.

Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.

6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at and analyze the development of an enterprise from a long-term perspective, make a long-term plan, summarize the overall situation of each stage of operation, and make the next step of planning. This is a step-by-step development model. After the operation is stable, we can consider expanding our business, adding other services, finding new markets, doing chain operations, and slowly building our own brands, so that we can develop into an industry where student couples provide services. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise. Fourthly, the management structure of leisure bar.

Store manager and cashier 1, chef 1, waiter 2. The business philosophy focuses on the following points:

Main cultural characteristics: health preservation and humanistic care.

Main product features: vegetarian meal with dietotherapy and health care function. Main service features: membership tracking service.

Main environmental features: green dining environment with traditional cultural flavor.

Market analysis of verb (verb's abbreviation)

Intimate love behavior and social morality in universities have always been a problem. The intimate behavior of college students in public places has become a recognized campus problem. Students only meet their personal needs, regardless of the code of conduct in public places. It has caused many college students to be innocently used as negative teaching materials, making them feel helpless.

This plan is based on this point. In order to protect the personal privacy of college students and improve the happiness index of college students' love, the College Students' Love Alliance was established to provide low-cost and distinctive love services for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.

Advantages and disadvantages: Advantages analysis: This kind of leisure bar management solves the privacy requirements and love quality of lovers on campus, and also guides the civilized love behavior of college students and actively handles the relationship between love and study. In addition, this leisure bar adopts self-service seat selection mode, which should be easily welcomed by customers and save some human resources. At the same time, meals also provide cold drinks, ice porridge and so on, and provide free tea. Simple and comfortable decoration will be a major feature of leisure bars. Students generally like to live in clean leisure bars with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear dining time limit, and there are few leisure bars selling breakfast outside the school, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the dining point.

Disadvantage analysis: As it has just started, fast food restaurants are relatively small in scale, such as limited human resources and services. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.

Opportunity analysis: According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. As a student, I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.

Threat analysis: the service of leisure bar is directly related to product quality and operating cost, so the product price will not be lower than that of competitors. Although the overall price is not too high, in contrast, the economic affordability of customers will become a big test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.