On the afternoon of October 22nd, 65438/kloc-0, an annual feast of catering brands was held in Yizhuang, Beijing. As the benchmark brand of mass catering in China, the awarding ceremony of "Thanks for Thirteen Years, Fish Friends Together" held by the organizer alliance and its brand "Fish Friends Together" not only presented a multi-sensory feast of sight, hearing and taste for 500 guests and employees, but also changed people's previous views on the annual catering meeting with some Internet elements and creative contents.
With IT technology, the information of on-site guests can be interacted in many ways.
With the rapid development of internet technology, 020 take-out, online ordering, queuing, valet running errands, private kitchens and so on. They have also entered the catering industry and become the most popular industry for Internet technology. As a catering brand, how to combine with Internet elements to create more annual meetings of Internet elements?
In this annual meeting held by the organizer alliance, IT Internet technology was fully used to integrate the Internet into the annual meeting. In the check-in session, the participants' heads are spelled into a brand logo image. At the same time, in the live lottery, we used the WeChat red envelope function to give everyone a multi-wave red envelope rain, which not only timely projected the guest's WeChat avatar on the big screen, but also showed the amount of red envelopes, which fully enhanced the interactivity.
Online video+photo live broadcast, gaining millions of attention.
This annual meeting, in addition to the live broadcast of Weibo, which was commonly used in previous activities, was also broadcast live on well-known live broadcast platforms such as Live Broadcast, Pepper Live Broadcast and Yingke Live Broadcast, which not only made employees and friends who could not attend the meeting feel the warm atmosphere at the scene. You can leave messages and interact on the live broadcast platform, so that more people can enjoy and see the wonderful performances of the annual meeting. It is reported that the three live broadcast platforms have accumulated more than one million hits without using online celebrity live broadcasts.
In addition, in the past, many guests and employees couldn't see their photos at the annual meeting, but at this annual meeting, a live photo platform was used, and professional photos were shared on the platform in time. Everyone can download beautiful photos and send them to friends at any time. Even people who are not present can see the wonderful moments of the scene and record them in the form of pictures.
Admission+award, creating a multi-faceted "Oscar".
When entering the venue to sign in, no matter the guests or employees, they have to walk the red carpet, and the flashing lights on both sides click, so anyone has the feeling of walking the Oscar.
When awarding awards to meritorious employees of enterprises, outstanding employees of various departments, top ten agents with outstanding national performance, and top ten excellent supplier partners, there is even a feeling of an "Oscar" award ceremony. There are not only awards, but also a gold trophy and a video display of personal deeds. From input, specification to link design to the final effect, it can be called a new step, so that some people sigh, "I can't believe this is the annual meeting of a catering enterprise."
Inviting stars to help out usually appears at the annual meeting of Internet companies. At the annual meeting of the Host League and its brand Fish Together, Cang Tianshuo, a first-generation rock musician from China, was invited to help out, and a song Friends all made people lament the charm of this 30-year classic song.
In addition to "Tibetan master" joining in the fun, the chairman who was infected by the festive atmosphere of the annual meeting personally performed the magic of "flying pigeons in the air". The professional performance of "Come Without a Trace" not only surprised the audience, but also made the audience fully feel the versatile and generous side of the catering people.
Don't think that the catering staff are inferior and talented beyond your imagination.
In people's impression, catering staff Otawa deal with pots and pans, but the fact is that they are also crouching tiger and crouching dragon, with extraordinary strength. At the annual meeting of the host alliance, the programs written and performed by employees in human resources, finance, operation preparation, procurement, logistics, planning, design, network and other departments make people feel their versatile side.
The sitcom "Good luck, eat fish at night" is touching; Song and dance "black and white", executives perform funny; Guzheng "Sansheng Shishan", talent and face value are amazing; The essay Empress Dowager Cixi is very funny. The dance imitation show Danger reproduces Michael Jackson's classic dance steps. In particular, Happy Kitchen shows the scene of diners cooking at ordinary times, which not only makes everyone understand the working life of diners, but also makes everyone stunned by the versatile side of diners and changes their previous cognition of diners!
BMW X5, jaguar XJ Million Luxury Car as a reward, "Trench" as the Internet.
There is an annual meeting called "Others' Home" and an Internet company's "Million Luxury Car" Award. However, in this "informative" annual meeting, the host alliance also earned enough face in the catering brand industry. In the performance and shareholder rewards, millions of luxury cars such as BMW X5 and jaguar XJ were even thrown out as rewards to broadcast the Internet company heroically. This move has also been hotly debated by netizens. I didn't expect the annual meeting of catering companies to be so high and so "annoying". Rich! It is so capricious.
This is how the annual meeting is played. Innovation and breakthrough are the cornerstones of We Are Different.
Why is the annual meeting of this catering brand so different? According to the reporter, as a brand company focusing on catering, the host alliance has a history of 13 years since its establishment in 2004. After 13 years of development, the host alliance has achieved a leading position in the catering industry by focusing on product research and development, improving the service system and innovating the service model of the whole catering industry chain. The host alliance has also developed from an initial entrepreneurial team of several people to a large-scale catering enterprise with more than 300 people.
Among them, in the popular catering trend of "small but beautiful, small but fine". 20 17 The brand "Fish with You" with the model of "small portion fast food" was officially unveiled. With the accurate positioning of fast food in pickled fish category, the team went all out, not only signed more than 1000 stores at the speed of 12 months, but also laid out the national market.
Starting from 0, leading the industry; From scratch, tap new categories of catering; From point to point, create a chain catering system that integrates resources and platforms. Therefore, it is not surprising that this restaurant is so creative and heroic, because persistence, innovation and breakthrough are the cornerstones of everything.
Source: Netease News