We should find a suitable hotel to hold a hotel wedding reception first. The wedding planning scheme of the hotel will be elaborated from the following three aspects: first, the venue layout of the hotel wedding, second, the wedding process suggestion of the hotel wedding, and the matters needing attention in the hotel wedding. Below, I will share with you the planning scheme of hotel wedding marketing. Welcome to read and browse.

20 17 Hotel Wedding Marketing Planning Scheme: Chinese Valentine's Day is coming, and the hotel marketing department speculates that Chinese Valentine's Day will usher in a small climax of wedding banquet consumption in our city. In order to further stimulate the wedding banquet and related catering consumption in XX Hotel, the hotel marketing department and relevant departments discussed and decided to "launch the wedding banquet now"? A happy marriage is a godsend, and a satisfactory wedding banquet is in XX? Wedding marketing activities to promote and stimulate the wedding consumption of XX Hotel. The following XX hotel wedding marketing plan (draft) is specially formulated.

I. Theme

A happy marriage is satisfied by God, and the wedding reception is in XX.

Second, the general idea

Give full play to the hotel's own advantages, innovate activities, organize effective activities through a series of publicity and planning, take advantage of the golden season of X, hold wedding banquets, and go to XX-themed' marketing activities, so that XX Hotel can truly become an ideal hall for wedding banquets of newlyweds.

Third, the activity time

XX month of XXXX year to XX month of XXXX year.

Four. Activity content

1, free wedding audio facilities for more than ten seats.

2. There are two welcome signs in the lobby, and more than ten seats are provided free of charge.

3. For more than ten seats, one creative silk flower Arch will be provided free of charge.

For more than ten seats, holiday banners outside the hall will be provided free of charge.

5./kloc-Ballrooms with more than 0/5 seats can be painted with holiday background (including names of newcomers) free of charge.

6. 15 seats/night or more, provide a deluxe wedding room free of charge (including exquisite breakfast for two the next day).

7./kloc-a set of exquisite table flowers (flowers) for the main table is provided free of charge for more than 0/5 seats.

8. Those who book a wedding banquet of more than 688 yuan/seat (including 688 yuan/seat) up to 10 seats will receive a multi-layer wedding cake on the wedding day.

Five, the wedding package standard

1, Centennial Banquet 688/ table (10 people)

2. Golden Jade Wedding Banquet 788/ table (10 person)

3. Pearl River Bijiang Wedding Banquet 888/ table (65,438+00 people).

4. Long Feng Cheng Xiang Banquet 988/ table (10 people)

5. Love is like oxygen banquet 1088/ table (10 people)

Sixth, publicity and promotion.

1. Make this activity into a leaflet with pictures.

? Newspaper folder

? Distribution of urban personnel

? Cooperate with wedding photo studios or wedding companies in a mutually beneficial way and post promotional leaflets in their stores.

? Placed in all business points of the hotel.

2. Elevator room POP/ lobby POP

Make the content of this activity into a poster and hang it in the elevator room of the hotel for the convenience of guests to understand and promote.

VII. Division of labor

1. The marketing department is responsible for the publicity and production of this event.

2. The front office of the Food and Beverage Department is responsible for specific operation services, scene layout and other matters.

3. The catering kitchen is responsible for the verification of the dishes and vegetable prices of this activity.

4. The general office is responsible for organizing employees to distribute leaflets in downtown areas.

The housekeeping department is responsible for the preparation of the wedding room.

6. Other departments are familiar with the content of this activity and cooperate with the hotel to promote this activity.

Eight. cost budgeting

1, silk flower arch: 2.35m * 2m =XXX yuan (can be used for a long time).

2, ordinary inkjet printing: X yuan/square meter *XX square meter =XXX yuan (famous stickers, the whole can be reused)

3. Table flowers: 35 yuan/serving * 1 serving =35 yuan.

4. Wedding room: deluxe single room XXX yuan/night.

5. Cake: 180 yuan/serving.

7. leaflets: x/x *XX =XXX yuan.

8. Newspaper folder fee: X yuan/sheet *XXX sheets =XXX yuan.

9. Elevator POP:XXX yuan/piece *2 pieces =XXX yuan.

Nine, with a leaflet sample (omitted)

X. comments

This plan is still a draft, and the shortcomings and imperfections need to be adjusted according to the actual situation. Please invite the managers of relevant departments to participate in the discussion before making a decision.

20 17: 1 hotel wedding marketing planning scheme 2. Theme drafting

1, new marriage era

New era, different wedding.

2. Red Butler

Dream of one day, dream of a lifetime.

Second, the service concept

Different paths of love, the same beautiful expectation; Different personality needs, the same fashion atmosphere. Traditional classicism, romantic aestheticism, national complex, seeking common ground while reserving differences. Wedding new era/red housekeeper, your exclusive wedding.

Third, Chinese wedding? Love returns to the family tradition only because it is profound.

Eight carried a big sedan chair to marry Jiao Niang, and gongs and drums suona tied the knot. Crossing the saddle, passing through the brazier, the rockhopper and the lower iron entered the wedding hall, where lions danced and lanterns decorated. Everywhere they go, they are full of luck and wealth, worship their parents, offer tea and toast to show the family style of a big family. This scene is not a movie clip, but a part of your wedding celebration.

1, clothing: crown corolla, hijab

2. Band: What are the main manifestations of musical instruments in traditional weddings? Harmony? It is believed that gongs, drums, suona and sheng are mainly bright, reflecting the solemnity of marriage itself. Erhu, dulcimer and pipa can all be used for ensemble.

3. Music: Traditional weddings often use festive and cheerful folk music, such as: Birds flying towards the phoenix, beaming, Sweet Honey (full women's folk band), Full Moon Night, Unveiling (12 girl band), Dragon and Phoenix in a Lucky Way, etc.

4. Special program: Wedding three and a half sentences, lion dance

5. Traditional ceremony: The bride, accompanied by the groom, crosses the brazier and saddle; One is to worship parents, the other is guests, couples, and pour tea to respect the elderly; Elders speak, newcomers speak.

6. Dishes: adjust the cuisine according to the customer's native place or customer's requirements, highlight the characteristics of hometown, and add some traditional wedding foods (food symbols such as red dates, peanuts, longan and melon seeds? Have a baby early? )

7. Tableware: Tableware with ethnic characteristics and wedding banquet characteristics.

8. Wedding site layout:

? Red? In the eyes of China people, it is a symbol of happiness, success, good luck, loyalty and prosperity. In traditional weddings, red characters are pasted, red lanterns are hung and so on. These red decorations not only bring a festive atmosphere to the wedding, but also imply that the married days of the newlyweds will be more prosperous.

The props arranged at the wedding banquet are essential: red carpet, saddle, brazier, Chinese furniture, wax, red lanterns, red silk, couplets and Chinese characters. At the same time, the details can be adjusted according to customer requirements. For example, calligraphy and ink flowers can be used as decorations, reflecting scholarly family.

Fourth, western-style wedding? We are all romantic people.

I can't give you a luxurious Aegean wedding, but I can greet you with flowers. Without the sacred oath of the church, our oath is still sincere. Candlelight is shining and the piano is melodious. Please sip the champagne and wine opened for love. Romanticism is to give you the wings of a happy dream. Your wedding has your own mini symphony orchestra, playing your own wedding March for you?

1, clothing: wedding dress, formal dress

2. Band: Western-style wedding bands are mainly piano and violin, and romantic saxophone solo and guitar bands can also be added.

3. Songs: The songs are mainly romantic, lyrical and familiar western wedding music, such as: wedding March, to Alice, dream wedding, IBelieve, etc.

4. Special program: fancy bartending performance, preparing romantic love wine for couples.

5. Romantic ceremony: The bride and groom walked into the red carpet accompanied by flower girl; Take an oath, exchange rings, and send messages to elders under the witness of the master of ceremonies; The couple cut the wedding cake and poured happiness and wine into the champagne tower.

Cuisine: Western-style wedding with western-style buffet cold meal is simple, fashionable and exotic.

7. Tableware: The wedding buffet must be exquisite and decorated with flowers and ribbons. It not only highlights the atmosphere but also enhances the sense of quality and uniqueness.

8. Wedding site layout:

In the western Catholic tradition, white represents happiness; It is also a symbol of wealth. At the beginning of this century, white represents purity and sacredness. In the early days, the traditional white wedding dress in the west was the privilege of the nobility, and only the upper class could wear the white wedding dress representing power and status. The main color of the whole wedding is also dotted with purple, gold, red, pink, green and other symbolic colors on white, which symbolizes the sanctity of the wedding.

Props arranged at the wedding banquet are essential: flowers, balloons, yarns, silks and satins, candles, heart-shaped ornaments, plush dolls and red carpets. At the same time, it can also be decorated with some special decorations according to the needs of customers. For example, if customers believe in Catholicism, they can decorate the wedding reception with crosses and cherubs.

5. Mongolian wedding? Indulge in singing and dancing and sing happiness.

What day is it today? Beautiful girls are dressed in gorgeous Tezigler (robes) and luxurious Zasalle (headdress), which are red and green and colorful. ? The silver cup is filled with mellow milk wine, and the toast song is full of grassland blessings. The hearty feast of whole sheep, the warm Ma Touqin, the palace of grassland civilization, offer you the most sincere wedding wishes.

1, clothing: Mongolian clothing

2. Band: National wedding instruments should be national, and Ma Touqin is naturally the first choice.

3. Track: Happy and festive Mongolian music and melodious Mongolian songs can bring the wedding scene back to the vast grassland. Such as Wan, Aobaohui, toast songs, accompanying you to see your grassland, etc.

4. Special program: Mongolian dance

5. Traditional ceremony: Mongolian girls present Hada and toast to the bride and groom; Sacrifice Aobao and step into the banquet hall; Lama chanting, the bride and groom presented Hada to their parents.

6. Cuisine: A sumptuous Mongolian meal

7. Tableware: Mongolian tableware

8. Wedding banquet site layout: rich Mongolian folk colors, ethnic handicrafts and decorations. Hada, brazier and holy lamp are all props arranged at the wedding banquet.

Sixth, supporting services

1. A special wedding car is arranged according to the wedding style, and a sedan chair and carriage are also provided for customers to take photos outside the hotel.

2, theme service, banquet waiters dress according to the wedding form.

3. Personal exclusive wedding logo design

4. Wedding invitation design

5. Wedding feature film

6. Wedding movies

7. Wedding photo album

VII. Commercial sponsorship (reducing investment and sharing consumption resources)

Wedding dresses are provided to consumers in the form of sponsorship, and the Red Butler wedding activities are launched in cooperation with wedding photography agencies. The cooperative unit can print logo or advertisement on the brochure (bear part of the printing cost), and at the same time, it can exchange the advertising space, such as hanging the advertisement of the red housekeeper in the wedding photography shop and putting in the brochure of the red housekeeper.

Eight. Draft a brochure

1, page number: 16p (including front cover and back cover) +2p (sulfuric acid paper title page)

Cover theme/preface of the second cover/hot stamping logo/ service concept on the title page of sulfuric acid paper/text 1

Text 2-4 Chinese Wedding/Text 5-7 Western Wedding/Text 8- 10 Mongolian Wedding

Text 1 1 supporting services /text 12 team introduction (planning, bands, cooperative units, etc. )

Message on the title page of sulfuric acid paper/Introduction of Inner Mongolia Hotel and Red Butler/Contact information on the back cover

2. Process: four-color printing of 200g coated paper on the inner page, gilding/printing with sulfuric acid paper, and 250g copper belly film on the front cover and back cover.

3. Main color: fashion, modernity and simplicity.

4. Quantity: 2,000 copies

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