Station B Potato Chip Technology is a leading anchor guild for Chushou Live Broadcasting. The team atmosphere is very good, and the anchors often work together to engage in blackmail and tease the operation. The full name of Potato Chip Technology is "Shanghai Potato Chip Network Technology Co., Ltd.", formerly known as Shrimp Culture. Potato Chip Technology is the second venture launched by the core team of Xiaren Culture.
Potato Chip Technology is Li Yi’s second entrepreneurial project. In 2018, Li Yi’s first venture was also an MCN organization—Xiaren Culture. With 2,000 yuan as start-up capital, in 2 years, Shrimp Culture has grown from an unknown small guild to a live broadcast guild with thousands of anchors, monthly revenue of over one million, ranking among the top three on Chushou Live Broadcast in 2019, and ranking among the third Among the top 100 MCN organizations at the China Internet Celebrity Marketing Conference, the Xiaohulu Live Broadcasting Organization list has a valuation of 50 million yuan.
Such a growth rate is rare in the industry. "Li Yi's team" was temporarily regarded by anchors and capital as the golden signature of the MCN organization. After Shrimp Culture was acquired by a Tencent-invested company, Li Yi, who had retired, was unwilling to be lonely and set out for the second time using potato chip technology as a starting point.
Shrimps started from 2,000 yuan, and potato chips took an angel round of financing.
Li Yi has his own "obsession" about the live broadcast industry. Unlike many young entrepreneurs, she started with a kitchen knife, and after completing the transformation to holding a golden knife, she retired with success and has been idle ever since. She believes that today in 2020, under the mature policy, technology and user awareness environment, MCN organizations focusing on e-sports and knowledge sharing will usher in more opportunities. And she couldn't miss this opportunity.
“Live broadcasting is a way to spread culture and happiness. In the past few years, the live broadcasting industry has experienced a process from barbaric growth to gradual standardization, which means that the live broadcasting industry has become more and more stable. room for growth,” Li Yi pointed out.
In Li Yi’s eyes, live streaming is the most profound change that mobile Internet technology has brought to the entertainment industry. The majority of young people have gone from being spectators in the audience, from being in the audience who can only like and applaud others, to having the opportunity to become content creators and sharers, and participate in the "stage". Therefore, the future vision of potato chip technology following the shrimp culture is to conform to this technological trend and achieve the goal of self-struggle.