Unilever's brands are: Zhonghua, Jienuo, Xia Shilian, Lux, Ponzi, Dove, Vaseline, Mystery and Jinfang; Le Jia, Lipton; Magnum, Bailebao, Kelibo, Koaddo and Xue Lu, etc. After years of vigorous cultivation, these brands have become household names and common brands in the daily life of consumers in China.

Food Le Jia is their biggest food brand, and its products cover soup, broth, sauce, noodles and ready-to-eat meals. Europe's frozen food market, in Italy, they have Findus, in Britain, they have Bird'sEye and so on.

In the margarine and spread markets of most European countries and North America, there are Becel in the Netherlands, Flora in Britain and TakeControl in the United States. In the olive oil market, there are Bertolli spaghetti sauces and seasonings suitable for Mediterranean consumers.

In terms of ice cream, there are Algida and Wall in Europe and BenampJerry in America. In terms of tea bags, brands include Lipton and BrookeBond. Household and personal care products include Jin Fang, Secret, Brilhante, Cif, Domestos, Skip, Snuggle, etc. The main brands of personal care products in the world are Dove, Lux, Ponzi, Qingyang, Axe, Rexona and Sunsilk.

Brief introduction of Unilever

Unilever was founded in 1929, which is a joint venture between British lever and Dutch margarine company.

Headquartered in Rotterdam, the Netherlands, and London, the United Kingdom, Unilever is responsible for food and washing products respectively. Unilever has established six global R&D centers in Britain, the Netherlands, the United States, India and China. It is not only one of the largest producers of tea drinks, margarine, ice cream and condiments in the world, but also one of the largest producers of skin cleaning, washing and hair care products in the world.

Unilever brand list

Unilever's product categories mainly include personal care, home care, food and beverage, and purifiers.

The brands are as follows: Personal Care, Zhonghua, Lingshi, Vaseline, Lux, Weibao, Xia Shilian, Dove, Ponzi, Qingyang and Risuna.

Home-based care for the aged, mystery, clean world, golden house, sunshine. Food and drinks, and the diet planning of Xue Lu, Le Jia, Lipton and Unilever. Water purifier, Unilever water purifier.

Unilever, the Unilever Group, was formed by the merger of Dutch margarine company and British LeverBrothers soap company on 1929. Headquartered in Rotterdam, the Netherlands and London, England, it is responsible for the operation of food and washing products respectively.

Who is better, Unilever or Procter & Gamble?

P&G has never completely replaced and defeated Unilever. The long-term competition between the two companies has not changed.

In China, P&G entered early, occupying a favorable position, and its marketing method is effective and has great advantages. However, in recent years, P&G has gradually focused on high-end beauty salons to compete with olaya. On the other hand, Unilever has devoted more enthusiasm to food. The two companies are drifting apart.

2. There is no question of who challenges who and how to deal with it. The two companies have been competing with each other in various competition categories.

Which country is Unilever's brand?

Unilever is a brand jointly founded by the Netherlands and Britain.

Unilever Group was formed by the merger of Dutch margarine company and British soap company on 1929. Headquartered in Rotterdam, the Netherlands and London, England, it is responsible for handling food and washing products respectively. Now it ranks among the top 500 Fortune companies and is one of the largest food and beverage companies in the world.

Moreover, the output of ice cream, frozen food, tea beverage and margarine produced by Allianz ranks first in the world, and it is also the second largest manufacturer of washing products in the world. Lux soap and umbrella brand soap were of good quality, and they were very popular in China at that time, and many people bought them. At that time, Lux soap was also considered by young people as a symbol of openness and fashion.

Development strategy:

The centralization strategy has been fully reflected in Unilever. One is enterprise centralization. 1999, 14 independent joint ventures merged into four companies controlled by Unilever, which reduced the operating cost by 20% and the number of foreign managers by 3/4. Second, product centralization, decisive withdrawal from non-main business, specializing in family and personal care products, food and beverage and ice cream, and achieved great success.

Third, brand centralization. Although there are more than 2,000 brands, there are less than 20 brands promoted in China, all of which are first-line brands. Fourth, the factory location is concentrated. From May to August of that year, through adjustment and merger, three production sites were reduced, saving 30% of operating expenses.

The above contents refer to Baidu Encyclopedia-Unilever