Judging from the development trend of media in recent years, traditional media has been replaced by new media. We used to wander around the world, brushing watercress and mixing it. Now, these once-popular communities have faded out of people's sight, replaced by new media such as Weibo, WeChat and Headlines. It can be said that in the era of mobile internet, everyone can become a self-media, and it has gradually become a trend to promote their own brands by using self-media. For example, Mimeng, Late Night Sniffing, Yitiao, papi Sauce, and catering boss's internal reference, which are popular in the media, are all well-known network tubas, making profits from the media. Although many companies are doing self-media, there are still many catering people who are not aware of this. If diners don't know how to use the media to strengthen restaurant publicity, they are doomed to be unable to break the curse of "the wine is also afraid of the deep alley". Therefore, we can only use these self-media platforms to market catering enterprises. Whether doing preferential activities or promoting new dishes, as long as they are used reasonably, they can bring a large number of tourists to restaurants, and at the same time, they can further enhance the visibility of catering enterprises and be known by more consumers. When we run a restaurant, we should not only rely on the single leg of food, but should combine products with marketing, so that the vitality of catering enterprises will be strong.

Make the dining process smarter.

For the current catering people, the low serving efficiency is an extremely fatal internal injury. More than 80% of catering enterprises encounter complaints every day, such as slow serving, which leads to dissatisfaction of diners. In order to improve the speed of serving, we must make the dining process simpler and smarter. From the ordering form, the traditional paper menu can be changed into electronic menu, which not only increases the service life of the menu, but also saves the labor cost, thus improving the serving speed. In the way of checkout, online payment can be used instead of traditional bill payment to shorten the dining time for diners. In the future catering industry, only convenient and fast dining experience is what consumers like.

Improving dishes should be combined with big data

When we improve the dishes, we must combine big data, and then make corresponding tactical adjustments from the aspects of dish design, ingredients and plate setting. With the help of these data, we can get customers' dietary preferences and consumption behaviors in time, and bring forth new ideas for customers from time to time, so as to make the dishes to the extreme. It can not only reduce unnecessary waste of ingredients for food enterprises, but also provide services to consumers more accurately.

Judging from the current market situation, traditional catering people can only keep up with the trend of the times if they transform and learn to use Internet thinking to do catering. Opening a delicious restaurant is only the first step. We must constantly innovate in the course of business operation and know how to keep pace with the times in order to be in an invincible position in the future competition!