1. The common store promotion activities of sellers and users are value-added promotion activities.
This kind of promotion is a way to promote the appreciation of goods, and in layman's terms, it is a way to give away a certain service or product. For example, if you buy an oven, the seller will give you online recipes or some products that will be used when making cakes. The most typical case is trade-in promotion, which belongs to the way of value-added promotion.
2. The second commonly used store promotion activity is called price promotion.
How should sellers and users understand this form of promotion? This is one of the most common promotion methods, and people often encounter this kind of promotion activities in real life. This promotion is to make the goods look more favorable. For example, people often encounter special promotions in their lives, or full-reduced promotions, all of which belong to this type of promotion. This kind of promotion is to give consumers a more affordable feeling, so that the other party can quickly join the rush to buy.
3. The third form of promotion is called theme promotion.
This form of promotion is the most common form of promotion in people's lives. For example, holiday-based promotions belong to theme promotions, and store celebrations, Double Eleven activities, Dragon Boat Festival activities and so on all belong to this type of activities.
But here is a little suggestion, that is, it is a good thing for stores to do promotional activities. Doing more promotional activities can also bring more traffic and sales to the store. But it is not recommended that sellers and users' shops do promotional activities every day. Everyone doing activities every day will give consumers a feeling of being worthless and have no desire to buy. After all, activities are done every day, and the result of buying today is the same as that of buying tomorrow. In the end, the purpose of doing activities can not be achieved.
The fourth promotion activity is called alternative promotion.
How should sellers and users understand this activity? On the other hand, it is rare, which means that the seller's shop will not use this kind of promotion several times a year, and this kind of promotion is only applicable to some special categories.
How to understand this kind of promotion? Let's talk about it in detail here. Common alternative promotion activities include suspense promotion, scarcity promotion and original price promotion. The purpose of this promotion is to tell customers that this kind of goods are scarce at present, and if they are missed, they will be gone, just like the promotion of selling houses. If they miss the low-priced house, there will be no second house of the same kind.
In fact, there are still many skills that sellers and users need to master when opening Taobao stores, so I won't list them here. As novice sellers and users, you need to study and experience the above promotion methods seriously. Making good use of in-store promotional activities can bring a lot of traffic and turnover to the store.