Degraded consumption means that consumers pay more attention to practicality and cost performance when buying goods or services, rather than just pursuing brands and prices. This means that consumers begin to pay attention to the quality and performance of goods or services and whether the price is reasonable, instead of excessively pursuing high-end brands and luxury consumption.

Downgrading consumption may mean changes in the following aspects:

1: rational consumption: consumers become more rational, no longer blindly pursue brand and luxury consumption, but pay more attention to the quality and performance of goods or services and whether the price is reasonable.

Practical consumption: consumers pay more attention to the practicality and cost performance of goods, not just the pursuit of brands and prices. They are more inclined to choose goods or services with moderate price, excellent performance and practicality.

3. Healthy consumption: Consumers pay more attention to health and environmental protection, and choose healthier and more environmentally friendly goods or services, such as choosing organic food and green household items.

Simple life: consumers may pursue a simple lifestyle, reduce unnecessary consumption and waste, and pay more attention to the quality and performance of goods or services, rather than pursuing quantity and brand.

In short, degraded consumption means that consumers pay more attention to practicality and cost performance, consume more rationally, healthily and environmentally, and pay more attention to simple lifestyle. This is not only conducive to consumers' own financial health and quality of life, but also conducive to promoting the sustainable development of society.