Fake food caused netizens to watch.
Fake food caused netizens to watch.
Wang's works cover almost all the delicious food.
Contact new business during honeymoon.
The young man resolutely gave up his high-paying job and started a business.
Wang He, born in 1990, is a man who can toss.
I majored in pharmacy at the university and tried to start a business while studying. After graduation, Wang He first engaged in drug sales. He thought he had sales experience and tried to open fast food restaurants and fruit shops. Wang He said that although he didn't save much money when he started his business, he exercised his character of being brave in trying and not afraid of failure.
In 20 14, Wang He and his wife went to Japan for their honeymoon. During a meal, he found several plates of delicious food in front of a fast food restaurant. Wang He thinks that these foods have been on display for a long time and will definitely not be sold again. I'm sorry, but the clerk smiled and brought "Delicious" for him to read. Wang He found that these are all models.
When he returned from the trip, his family didn't expect that this trip planted a seed in his heart.
"Young people just like to try new things," said Wang He, who was fascinated by the food models he saw in Japan. After online inquiry and offline investigation, he found that there were already merchants using models as marketing means at that time, but there were few enterprises and individuals producing such products in China. "At that time, most domestic products came from Japan," said Wang He. A dish of gourmet model dishes imported from Japan costs about RMB in 800 yuan, and the actual cost is very low.
Wang He shows food model.
After a period of investigation and accumulation, Wang He decided to set foot in the food model industry and start a new business.
Wang He's decision was unanimously opposed by his family and friends. Everyone thought that no one would buy an endless dish. Moreover, at that time, Wang He earned a high income from the sales of medical devices. But Wang He ignored these voices. He went to Japan to study production technology. In the first few years, Wang He was under great pressure. "The biggest difficulty is not liking it," said Wang He. The most difficult process of food model is color matching. These technologies have no template to follow and can only be tried again and again. In order to improve his skills, he also signed up for art training classes many times to improve his art foundation.
Wang's food model can be fake.
No way, it's so fake, you can see it at a glance? Wang has lost count of how many times his works have been evaluated in this way. He can only record various parameters in repeated failures and try to improve bit by bit. In the first two years of his business, he didn't sell anything, so he had to bury himself in the studio and try again and again every day.
Short videos unexpectedly opened the market.
Actively spread art and hope to do new business.
Wang's first successful work was Braised Pork.
After mastering a lot of data, Wang He finally produced a work that he thought was satisfactory. He felt uneasy and asked his wife for advice. This time, the wife is not as picky as before, calling her "too much alike". Wang was not at ease, so he found another friend to test. Everyone's feedback reassured him-as if it were true!
Breaking through the technical difficulties, Wang He ushered in a sales problem. At first, like an ordinary salesman, he distributed leaflets and went to restaurants, but the reaction of the merchants was surprisingly consistent. "Why spend two or three hundred yuan to buy a dish that is not sold to customers?"
After repeatedly hitting the wall, Wang He changed his mind. He chose a restaurant and ordered some special dishes. A few days later, Wang He found a merchant with cloned dishes and offered to show them free samples instead of real dishes. This marketing really worked, and merchants came to the door one after another, saying that the ordering rate of the dishes displayed by the model was greatly improved.
The merchant tasted the sweetness and calculated an account. One dish is the price of several dishes, but it can be used for a long time and has a good display effect. Wang He's orders began to increase a lot. Gradually, Wang He's food pattern entered the restaurant in Xuzhou.
Wang gourmet model walks into large and small restaurants
At the beginning of 20 19, Wang He was registered as a company. When registering, Wang He found that the food model was not classified and could only be classified as handicrafts or simulated handicrafts. "I think the classification of food types will definitely increase in the future, and I will be the first to eat crabs."
Before 20 19, the sales scope of Wang He was limited to Xuzhou and its surrounding areas. Unexpectedly, because of the epidemic, his sales have greatly expanded.
Wang's new sales channel is short video. He has uploaded some video clips of making food models, but it has aroused the interest of many netizens, and some videos have reached hundreds of thousands of hits. Soon, many hotels and restaurants across the country contacted him online and asked for their own specialties. Today, more than 60% of Wang He's products are sold through short video platforms.
Wang He talked about his entrepreneurial experience.
What makes Wang He most proud is that his products have been recognized by some specialized agencies. He has received orders from some domestic food museums to make special dishes for popular science and collection exhibitions.
Wang He said that he would not be satisfied with selling only gourmet models. In the future, he hopes to combine the food culture with the traditional culture of China and expand the food modeling industry to other fields. "Can food models only be used as hotel promotional items? I think it is ok to turn it into a handicraft and walk into the homes of ordinary people. "
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