"Baking tea around the stove" is an emotional consumption that pays attention to social interaction. It originated from "canned milk tea" in Yunnan, and has been popular all over the country. This form of drinking tea is characterized by three or five friends sitting together, making a fire, making tea, baking persimmons, peanuts and so on.

The experiences that tea shops can learn from are: 1. Provide a comfortable environment; 2. Provide diversified ingredients and drinks; 3. Provide quality services.