Box horse branches. Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market. The flagship store of Box Horse Fresh Life is somewhat similar to the "origin discount" in Box Horse App, which belongs to the branch of Box Horse. Products provided at the discount of origin, such as Boxma Xiansheng flagship store, are directly delivered by the origin merchants and distributed by the third party logistics.