Hot spicy dip concept

Mala Tang, also called maocai, is the most distinctive and representative food culture in Sichuan and Chongqing. In Sichuan and Chongqing, large and small mala Tang shops and stalls are all over the streets, which can be described as a beautiful scenery in Sichuan and Chongqing. As night falls, the Mala Tang stalls in maocai Store and night market are crowded and very lively. Whether it's flying in the sky, running underground, swimming in the water or knotting in the tree, you can't burn it or eat it. Fresh soup with carefully prepared base material is spicy and delicious, and it is well received by consumers. With the changes of the times, people have long been used to and like the Sichuan flavor of Sichuan cuisine. Among them, Mala Tang is spread all over the country with its unique charm and distinctive features. It can be said that where there are people, there is mala Tang, and even to a certain extent, mala Tang has become the representative of Sichuan style.

Brief introduction to the management of mala Tang restaurant

1。 market prospect

Because the taste of mala Tang is unique and fragrant, it eliminates the shortcomings of single, dry, spicy, greasy and excessive fire in hot pot, mutton hotpot and other foods, and also reflects the Sichuan flavor of spicy and refreshing, long aftertaste, which makes people want to eat more and more. In addition, Mala Tang Restaurant has the advantages of flexible operation, less investment, simple operation, easy site selection, quick return, universal market demand and broad market space.

2。 Hot spicy dip branch special

Aromatic flavor

Mala Tang restaurant can bring out different tastes suitable for all places and everyone. It looks hot, fragrant and has a long aftertaste. Hot food is fresh, fragrant and tender, spicy and palatable, appetizing and dehumidifying, which makes people eat for a long time and is beautiful.

Convenient to eat

In terms of eating, food can be skewered and scalded, and customers can take it from the scalding, which has a long aftertaste and endless fun; It can also be sold in a bowl, and customers can mix whatever they want, and they can eat dozens of kinds at the same time at most, which is very worthwhile. The place to eat is more casual, you can sit in the shop, stand on the stall, or eat while walking. You can eat whatever you want.

Strong selectivity of raw materials

Mala Tang restaurants generally have a strong choice of spicy taste, and they can be spicy if they can eat. Whether it is pigs, cows, sheep, chickens, ducks, fish, vegetables, fruits and other foods, it can be made into mala Tang.

3。 Management strategy of mala Tang restaurant

First of all, in terms of business strategy, there are many ways to open a mala Tang restaurant, such as:

Mobile management

Mobile operations do not need storefronts, which can greatly save costs, such as entering and leaving markets, commercial streets, pedestrian streets, schools, stations, docks, residential areas, tourist spots and other places with large population mobility.

Store management

Store management should pay attention to site selection, and must be selected in places where young people gather, such as residential streets, commercial streets, pedestrian streets, and around university areas.

Store-in-store management

Store-in-store operation is to rent small shops in supermarkets, shopping malls, restaurants and hotels, which has the advantages of forming scale, operating in food city and wide consumer groups.

Secondly, in the decoration, you can decorate the characteristics of the store.

In order to attract more customers, it is suggested to use red and green instead of orange, pink and purple in the design of restaurant space atmosphere. Because orange, pink and purple have a soft and leisurely effect on the right to use. Bright colors are very important in the atmosphere design of fast food restaurants or fast food restaurants. Compact seats, bright lights and fast-paced music attract more consumers with bright and eye-catching colors.

It should be noted that a good dining environment does not mean high decoration cost, but the key lies in the uniqueness of design and decoration. Grasp the consumption trend of healthy diet, conform to the psychological demand of personalized consumption, integrate the advantages of traditional mala Tang management, enrich the varieties of traditional mala Tang management, subvert the traditional dining mode of mala Tang, create a brand-new mala Tang management mode, expand the base of mala Tang consumer groups, enhance the management policy of giving priority to the profit space of mala Tang management, and convey the consumption concept of food, fashion, romance, novelty, personality, health and nutrition.

4。 Cost, Input-Output Analysis of Mala Tang

If you open a mala Tang restaurant by yourself, you can open it for a few hundred yuan with little investment. In terms of income, we will calculate an account for everyone, according to the price of each string of meat or vegetables is 0. 5 ~ 2 yuan calculation, and the cost of each string of meat is 0. 2~0。 In 8 yuan, the profit rate is as high as 100%- 150%, and the price of vegetables is generally 0. 3~0。 5 yuan, the cost per string is 0. 1~0。 2 yuan, the profit rate is150%-200%; Conservative algorithm, selling 400 ~ 500 strings a day, with a turnover of 500 ~ 600 yuan, can earn 250 ~ 350 yuan. In case of holidays, we can sell about 1000 strings a day, and the average daily profit can reach 500 ~ 650 yuan. It's easy to earn more than 10 thousand a month, so the market benefit is very considerable.

Common sense of eating "mala Tang" at five o'clock.

Nowadays, Mala Tang has become a food fashion, but some people think that Mala Tang is an unhealthy food, perhaps more because of its humble origin, low price and concerns about its safety characteristics. In fact, if food safety is properly controlled and matched, spicy Tang Can can be regarded as a pretty good fast food, which is much healthier and more environmentally friendly than fried food.

First, mala Tang usually has all kinds of green leafy vegetables, all kinds of soy products, seaweed such as kelp, mushrooms and other fungi, potatoes, fish, eggs ... In contrast, the varieties of plant raw materials are dominant. As long as the collocation is reasonable, it is easier to meet the requirements of acid-base balance than ordinary fast food dishes, and it also conforms to the principle of food diversification.

Second, the heating temperature of mala Tang is not high, which will not cause the problem of high-temperature oxidation of lampblack and fat. Compared with high-temperature cooking, it has less pollution to the air environment.

Thirdly, some oxalic acid, nitrite and pesticides in vegetables can be removed in the process of rinsing vegetables. Although some vitamin C is lost, anti-nutritional factors and toxic substances are also reduced. It is a very good cooking method to change the rinse water regularly and add less salt in the rinse process.

Fourth, hot sauce can be healthy and low in fat. There is no oil when washing vegetables, and the amount of oil can also be reduced when mixing according to the requirements of customers. Generally speaking, raw materials contain less fat and less calories. In contrast, when cooking, customers often have to go through three oiling processes: lubricating oil, frying and pouring oil, so customers can't choose the amount of oil to put in the dishes.

Eat "mala Tang" to know the following common sense:

First of all, when people rinse, they all start with big fish and big meat. They eat "greasy" food first, and then wait until they are full before eating "greasy" food such as vegetables. As a result, they ate a lot of oil in their stomachs. If you want to eat healthily, rinse vegetables and starchy foods first, and save greasy meat for the last, which can also greatly reduce fat intake.

Secondly, mala Tang usually has all kinds of green leafy vegetables, all kinds of bean products raw materials, seaweed such as kelp, mushrooms and other fungi, potatoes, fish and eggs ... In contrast, plant raw materials are dominant. As long as the collocation is reasonable, it is easier to meet the requirements of acid-base balance than ordinary fast food dishes, and it also conforms to the principle of food diversification.