First of all, the development of AI algorithm has brought competitive pressure. With the development of short video platform, more and more UP owners emerge, and the competition pressure is increasing. AI algorithm has become an important tool for platform to filter and recommend content, which means that AI algorithm can recommend videos that best meet users' needs according to their historical viewing records and interest preferences. In this case, the creative quality and frequency of UP owners have become the key factors to gain traffic and fans, because only by frequently updating high-quality videos can we get more recommendations and exposure. This competitive pressure may make some UP owners feel at a loss and choose to give up creation.
Secondly, the optimization of AI algorithm brings about the increase of content production cost. In the past, short video UP owners could make high-quality videos through their own creativity and efforts. Now with the development of AI technology, the platform can automatically complete some video processing and production processes, which greatly reduces the threshold and cost of content production. But it also means that if UP owners don't master advanced production technology and creativity, it will be difficult to produce truly competitive videos, thus facing the risk of being eliminated. In this case, some UP owners may feel overwhelmed and choose to give up creation.
Finally, the recommendation mechanism of AI algorithm may inhibit the creative enthusiasm of UP owners. Some UP owners may find that with their frequent video updates, their videos are recommended to more users, but these users watch them for a short time or even can't finish watching them. This is because the AI algorithm may recommend videos that best meet the needs of users according to their historical viewing records and interest preferences, and these users are not necessarily interested in the videos of UP owners. In this case, the UP owner may feel that his creative enthusiasm is suppressed and choose to give up his creation.
To sum up, more and more short video UPs have joined the breaking tide, and there are many reasons related to AI. With the development of AI technology, the competitive pressure and creation threshold of short video platforms are constantly improving, which may make some UP owners feel at a loss and choose to give up creation. At the same time, the recommendation mechanism of AI algorithm may also inhibit the creative enthusiasm of UP owners and make them feel that their creations are not recognized enough. Therefore, short video platforms