In 2007, Steve Jobs, the founder of Apple, and Bill Gates, the founder of Microsoft, attended the D5 Summit in the field of technology and media sponsored by the Digital Technology website of The Wall Street Journal. They talked about the development of Microsoft and Apple, their views on each other, and various misunderstandings in the eyes of the world. This is the last time Jobs and Bill Gates talked on the same stage. Five years have passed, so let's review this classic dialogue.
Moderator: The first question I am interested in is, what do you think their contribution to the computer and technology industry is, starting with you, Steve, Bill, and vice versa.
Moderator: The first thing I am interested in asking is, what do you think is the contribution of each other to the computer and technology industries, Jobs? Say Gates first, then communicate.
Jobs: I think the most important thing is that Bill really focused on software before almost everyone knew it was really software.
Jobs: The key point is that Gates is very focused on software, and it started when people didn't know what real software was.
Moderator: How about the contributions of Bill, Steve and Apple?
Moderator: Gates, can you talk about the contributions of Jobs and Apple?
Bill: First of all, I want to clarify that I am not a fake Steve Jobs.
Gates: First of all, I want to clarify that I am not a "fake Jobs" (a joke on the blog).
Moderator: Actually, I have seen an Apple advertisement with the number 1978. This is a print advertisement that shows you how old it is. It says that thousands of people have discovered the Apple computer.
Moderator: Actually, I also saw an Apple advertisement of 1978, which was a print advertisement, so I can see how long ago it was. The advertisement said that thousands of people found Apple Computer.
Jobs: At that time, we had some very strange advertisements. There is one in the kitchen. There is a woman who looks like a wife. She enters recipes on the computer, and her husband watches approvingly from behind. Things like that ...
Jobs: At that time, we did have a lot of weird advertisements. For example, there is an advertisement in the kitchen. A woman who looks like a housewife is typing a recipe on the computer, while her husband looks at her approvingly behind her. Something like this. ...
Moderator: Some people here, but I don't think most people know that there is actually a Microsoft software on that Apple II computer. Do you want to talk about what happened there? How did this happen?
Moderator: Some people here may know, but I don't think most people know that Apple's second-generation computer is actually equipped with Microsoft software. Can you tell me what this is about? How did it happen?
Bill: The original Apple II BASIC, integer BASIC, we have nothing to do with it. There is also a floating-point type, and I mainly work with Woz.
Gates: The earliest Apple II changed the basic operating system based on integer operation, and we didn't participate at all. Later, it was modified to support floating-point operation (Microsoft participated), and this project was mainly done by Wozniak and me. ...
Jobs: Let me tell this story. We got a lot of information, and people want this BASIC to be floating-point. Please. Please generate this floating point. We begged Woz.
Jobs: Let me tell this story. We received a lot of feedback. Users want the basic operating system to support floating-point operations. We are all begging Wozniak for you! Please make it support floating-point operation.
Moderator: Who is "we"? How many people are there in Apple?
Moderator: Who does "we" mean here? How many Apple people ask for this?
Jobs: Well, I ... We asked Woz to do this floating point. He never does it. He wrote it on paper by hand.
Jobs: Well, actually, it's just me. We all have to ask Wozniak to let it support floating-point operations. He just won't do it. He just wrote it on paper.
Moderator: How much is it? I thought you told us before.
Compere: How much did Apple give you? I think you mentioned it before.
Bill: Oh, $365438+$0,000. For floating-point BASIC. I flew to Apple and spent two days getting tapes ... tapes were the main way people stored things at that time. You know, that's interesting. So we work together. The timetable is uncertain. The quality is uncertain. What about the price ... when Steve first appeared, it would be a much cheaper computer than it is now. But that's good. So we bet that this paradigm shift will be an image on the interface. In particular, Macintosh will use 128K memory to realize it. Among them, 22k is used for the screen buffer and 14k is used for the operating system.
Gates: Oh, 3 1, 000 dollars. Provides a basic operating system that supports floating-point operations. I flew to the headquarters of Apple, and it took me two days to finish the tape ... Tape was the main storage tool of that era. As you can imagine, that's interesting. We work together, there is no definite timetable, no clear configuration requirements, and the price is still uncertain ... Jobs's original computer is much cheaper than the actual one. But this is nothing, so we bet that the graphical interface will be the next innovation, especially Apple will make it possible with its 128K memory, 22K screen display buffer and 14K operating system.
Moderator: 14K? !
Moderator: 14K? !
Bill: Actually, we are negotiating an investment deal with gil amelio and making some promises. Next, Steve called me and said, "Don't worry about the negotiation with gil amelio. You can talk to me now."
Gates: We are talking about the investment transaction with gil amelio (then CEO of Apple). Not long after, Jobs called me and said, "Don't talk to gil amelio. Now you can talk to me directly." (Jobs returns to Apple)
What do you think of yourself in this landscape today? In some ways, you are competitors. We saw the advertisement. You get angry with each other from time to time. I have to admit that I like computer men.
Moderator: What do you think of each other in today's environment? In some ways, you are competitors. We all saw those advertisements. You all get angry with each other from time to time. I have to admit, I quite like the person who represents PC in the advertisement.
Jobs: Yes, he is great. I like him. You know the art of those advertisements is not to be mean, but to make men like each other.
Jobs: Yes, he is great. I quite like him. These advertisements are artistic, because they are not intended to make PC and Mac want each other. But to make them like each other.
Bill: Thank you!
Gates: Thank you!
Jobs: People who make PCs are great. They have a great heart.
Jobs: People who use PCs are great! They are kind-hearted
Bill: In some cases, such as Zune, if you go to that group. They think Apple is a competitor. They like that Apple has created a huge market. They will try to come in and make some contributions to it. We like them because they are all customers. It's a great irony that they gave up that processor and Xbox 360 adopted it. But there are good reasons, in fact, in both cases. We try to do things that way. This is the early development system that people prepared software for the introduction of Xbox 360.
Gates: There are several examples, such as the team that makes Zune (Microsoft's iPod-like product). They will regard Apple as a competitor. They are very happy that Apple has created such a huge market. They will also participate and make some contributions. We like them very much, because they are all users of our iPod, and Xbox 360 uses the same processor as Mac. This is one of the biggest contrasts in our understanding, when Apple gave up that processor (lack of mobility). XBox 360 began to adopt it (XBox doesn't need mobile apps). However, although the two approaches are different, they all have their own reasons. We try to proceed from actual needs. So early XBox employees used this development system to launch the software parts needed by Xbox 360.
Jobs: We have never advertised on it.
Jobs: We have never promoted this.
Bill: I see. Admirable restraint. That is excellent restraint.
Gates: I see. Temperance, very temperance.
Jobs: There are hundreds.
Jobs: We have hundreds of advertisements.
Bill: Steve is famous for his restraint.
Gates: Jobs is famous for his "golden mean".
Host: I guess you have a tablet. I wonder what brand it is. Maybe you changed them. I don't know. I guess you obviously have a Macbook Pro.
Compere: I guess you will bring a tablet computer. Of course, I don't know which brand it is. Maybe you use it instead? I don't know. I guess you must have brought a MacBook Pro.
Jobs: Yes. Well, there is also an iPhone.
Jobs: Yes. And there's an iPhone.
Moderator: Do you have it?
Moderator: Did you bring your iPhone?
Jobs: Yes.
Jobs: Yes.
Host: Right here?
Moderator: Just around?
Jobs: Yes.
Jobs: Yes.
Moderator: He has one. He took it out before. Really. It's the iPhone and some other smart phones. I know you think the iPhone is much better than other smart phones at present. But these things .. are they just computers with different shapes?
Moderator: He has. He used it before. Smartphones such as iPhone are just ... Of course, I know you think iPhone is much better than other mobile phones at present. These mobile phones … are they just another form of computers?
Jobs: You know we are doing something I can't say.
Jobs: You know we are developing something that I can't talk about at the moment (iPad? )
Moderator: Here we go again.
Moderator: Here we go again. ...
Jobs: Once again, yes.
Jobs: Yeah, it still won't work.
Compere: Very beautiful, yes! There used to be a saying that whether it was at Apple … would surprise us, though, when you could talk about it. Blow us away. Wow, that's great. Apple once had a saying
Compere: It must be "super good-looking" (Jobs often said in product introduction)! Once upon a time, there was a saying dedicated to Apple ... When you can say that, it will definitely make us "super shocked" and "unparalleled" (both are Steve Jobs' pet words). There was a saying before that described Apple.
Jobs: A ship leaking from the top, isn't it funny?
Jobs: A boat with a leaking roof must be funny, right?
Compere: It's a bit like a sweater without sleeves or a vest.
Compere: It's a bit like saying "A sweater without sleeves is a vest".
Jobs: That's what they said about me when I was in my twenties.
Jobs: (serious expression) That's what they said about me when I was in my twenties.
Moderator: I want to ask a more personal question. We only have one minute before we start asking questions. What is the greatest-I won't call this Barbara walters moment and ask what tree you want to be, but … let me tell you, she really wants to be Barbara walters. No, I will not. What is the biggest misunderstanding? ...
Moderator: I want to ask a more personal question. After one minute, we will begin to ask the audience questions. The biggest misunderstanding between you is … I won't call this Barbara walters moment and ask what kind of tree you want to be (Barbara once asked Hepburn this famous question). By the way, she really wants to be Barbara walters, but I don't. The biggest misunderstanding between you is ...
Jobs: Ding ...
Jobs: Ding (Time is up) ...
Moderator: Thank you, Steve. About your relationship? Obviously, you will go down in history, the history book has been written, and so on. But what is the biggest misunderstanding in your relationship? What is the misunderstanding about each other? What do you think of this idea of fighting cats? Which one of many?
Moderator: Thank you, Jobs. What is the biggest misunderstanding between you? There is no doubt that you will go down in history. This period of history can be said to have been settled. What is the biggest misunderstanding between you? What do you think of the saying "cat and dog fight"? Among many statements, which one is more accurate?
Jobs: We have kept our marriage secret for more than ten years.
Jobs: We have been hiding our secret marriage for more than ten years.
Moderator: Canada! That trip to Canada!
Moderator: Canada! It must be that trip to Canada! (Canada allows same-sex marriage)
Jobs: Generally speaking, whether alone or together, we are the youngest people in the room. I am about six months older than him, but I am about the same age. Now, when we work in our respective companies, I don't know about you, but most of the time, I am the oldest person in the room. That's why I like being here.
Jobs: Generally speaking, at that time, we were always the youngest people in the room. When we were alone or together, I was almost six months older than him, but we were basically the same age. Now that we are in our respective companies, I don't know about you. Most of the time, I am the oldest one in the room. That's why I like coming here.
Host: My pleasure.
Moderator: I'm glad you came. I'd love to.
Jobs: I think most things in life are either Bob Dylan's songs or the Beatles' songs. But there is a line in a Beatles song. The memory of you and me is longer than the road ahead. This is obviously true.
Jobs: I think most things in life can be explained by Bob Dylan or Beatles songs. There is a line in a Beatles song, "No matter how tortuous the road ahead is, it can't compare with the memories between you and me", which is very accurate for us.
Moderator: Sweet. Guess what? I think we should stop here. I have a tear here now. Thank you very much
Moderator: It's so warm! I think we should stop here, don't you? My eyes are a little moist. Thank you very much.