Can you design POP posters for National Day? If you don't know how to design a national day pop POSTer, please refer to the following national day pop POSTer design picture
The original poster "post" was originally converted from "post" pasted on the post, and all notices posted on the post can be called "poster"
In terms of design terms, "poster" and "poster" can be defined as "a flat advertising poster media". Or "large-scale printed advertisements posted"
POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated as "point-of-purchase advertisement" in Chinese.
All advertisements made in places where goods are purchased are called POP advertisements, and their purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to buy.
POP emphasizes the position of consumers. Advertising is designed from the point of view of convenience for customers. Successful POP has the decisive capacity to make customers buy goods, which is the termination of advertising activities and the opening point of selling and promoting.
Posters can be posted at any place, and several posters can be posted at one place to enhance the impression.
Posters are not only easy to post, but also can be revealed for a long time, and repeated demands can be made.
POP must be revealed at the selling place, which is the biggest difference with posters. Although in limited places, the range of performance is still full of unlimited diversity
This kind of advertising form can be seen almost everywhere, and it is not limited to supermarkets. In department stores, book centers, restaurants, fast food restaurants, fashion clothing stores and other places, we can often see hand-painted POP posters. What does the POP poster style mean?
what is a POP poster?
POP poster (advertisement)-the abbreviation of English pointofpurchase, which is willing to be "advertisement that can promote sales in shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, instructions and guidance about goods, can be called POP advertisements. It can be called "the most intimate communicator"
the basics of POP
I. Definition of POP
POP (Point of Purchase) originally refers to a shop-front promotion tool in commercial sales, and its type is not limited, but it is mainly displayed in the shop-front, such as hanging tags, posters, small stickers, big signboards, physical models, flags, etc., all of which stand in POP. POP's Chinese name is also called "store top display".
Second, the rise of POP hand-painted posters
In recent years, due to the introduction of the marketing concept of shop-front display in Japan, shops have begun to pay attention to the packaging of the facade, and a large number of posters with paper drawings to inform consumers have appeared in the storefronts, perhaps printed in large quantities or drawn by hand, forming a wave of popular trends. Among them, the most eye-catching is the rise of hand-painted POP.
In the early days, it was a very simple word POP, which only cared about informing messages, and recently, a wave of hand-painted POP culture evolved. A large number of patterns and materials were vividly presented on poster paper with rich colors and attractive eyes. Hand-painted POP is an art in recent years. Besides commercial application, poster drawing is also carried out on campus in line with the trend. It is well known that all community activities, learning to publicize and inter-school activities are all harmful to draw colorful posters with the simplest tools. Hand-painted posters have also changed from the initial "big-character poster" period to a "graphic billboard" with pictures and texts.
Third, tools commonly used in POP hand-painted posters
To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. These tools are the basic tools for completing a POP hand-painted poster, which can be bought in art shops or bookstores:
First, colored pens: two kinds of pens: corner head and round head.
2. Mike pen: It is divided into two kinds of pens, i.e. corner head and round head, and three kinds of solutions, i.e. alcohol, water and oil.
third, powder and crayons.
fourth, pastel pen.
5. colored pencils and sketching pencils.
six, watercolor, poster color, round or flat watercolor pen.
seven, brush, ink, color Dan.
VIII. Pen knife, art knife, circle cutter, modeling scissors, scissors.
IX. Double-sided adhesive, lipstick adhesive, scotch tape, paper tape, glue, photo adhesive and Taiwan Province adhesive.
1. Cutting board, cutting steel ruler (one for each of 3cm, 7cm and 1m), small ruler, wave ruler and soft ruler.
Xi. Compass.
XII. stylus.
XIII. Likebai, correction tape, white paint pen, gold paint pen and silver paint pen.
XIV. Handbags and paper reels.
4. Paper materials for hand-painted POP posters
To draw a beautiful POP poster, the following paper materials are commonly used. Most of these paper materials can be bought in the art clubs in the market, and the price is not expensive. If you need to use more special paper materials, you can also buy them from the art clubs.
first, written paper.
second, the sea newspaper.
third, die papermaking.
fourth, pastel paper.
5. Dandy paper.
six, kraft paper.
seven, tile leng board.
eight, poly dragon.
nine, pearl board.
1. colored paper.
eleven, tissue paper.
XII. Xuan paper.
XIII. Crepe paper.
XIV. plastic board.
v. combination factors of hand-painted POP posters
the combination factors of hand-painted POP posters can be roughly divided as follows:
1. illustrations
(1) theme
(2) decoration
(3) whole topic
2. copywriting
(1) headline
.
second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen
third, practice pen rotation and joint from top to bottom and from left to right.
fourth, creative font practice.
five, grid space allocation.
VI. Font decoration.
VII. Reading books.
VIII. Font first → big character poster → graphic poster → three-dimensional poster → three-dimensional object
VII. Application of computer and artist
Besides hand-drawn POP posters, recently, computer draft posters synthesized by computer drawing and output by color inkjet printers are also common. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts by day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many varied computer words.
marketing of hand-painted POP posters
Just because a POP poster is written well does not mean that it is successful. The time limit, the duration of posting and the location of posting are all affecting the effectiveness of this poster in conveying information. If you make a very beautiful poster, the posting time is only one day, and the posting place is not where the target audience can see it, then the effectiveness of the poster will be wasted. Hand-painted POP posters are not only beautifully written, but also need to be carefully photographed because the production time takes a lot of effort.
Six Principles of Posters
America is the kingdom of advertising, and posters play an important role in advertising. According to the six principles of poster making advocated by famous American poster designers:
(1) Simplicity: the image and color must be simple and clear (that is, simplicity).
(2) unity: the shape and color of the poster must be harmonious and have a unified coordination effect.
(3) Balance: The whole picture should have a sense of boldness and balance effect.
(4) sales focus: the components of posters must be simplified, and the focus should be selected as much as possible.
(5) Surprise: Posters should be surprisingly innovative in both form and content, and have a powerful surprise effect.
(6) Skills: Poster design requires high-level performance skills, and technical performance can not be ignored whether drawing or printing.