1. Internal factors
Psychological quality factors. In a talk show, a radio host must have a good psychological quality if he wants to create a good conversation environment. Shen Xia, the host of the radio program "Night Talk in the Breeze", has established his prominent position among many hosts with his good psychological quality. Her hosting style can be summarized as calm and emotional. Throughout the conversation, she always smiled. She will be surprised if there is an unexpected discovery in the conversation of the telephone guest, but it is not an exaggeration. When the telephone guest talks about touching things, she will cry, but she won't be too excited.
Cultural literacy. Cultural literacy is a potential temperament accumulated by radio program hosts in their long-term life practice by constantly learning cultural knowledge and increasing their life experience. Cultural literacy affects the language expression of radio program hosts, which is the expression of their hosting style. Take the radio program "New Northern Girl" as an example, the host Ping Liu appeared in the program as a little sister next door, intimate friend and sincere partner. Her unique hosting style makes "New Northern Girl" a very popular radio program in Liaoning.
Personality and temperament. Good personality is very important for a radio host, and even determines the style of the program. For example, Shen Xia, the host of Night Talk in the Breeze, is a typical amiable radio host, and her sincerity and generosity can be seen from her speech. What she pays attention to is to use some words of care and praise to arouse feelings, touch the audience and let the audience be educated and inspired invisibly.
2. External factors
Audience. For a good program, only by determining the audience and constantly meeting the needs of the audience can we run an excellent program with its own characteristics. Facing different audiences will directly affect the different styles of programs and hosts. Only by using their simple and humorous civilian language to get close to people's lives can radio presenters avoid the sense of preaching and unnaturalness in radio programs.
Program style. The style of the host should be consistent with the style of the program. Program style is the concentrated expression of characteristics and individuality in program content and form. Only a unique style can form characteristics, and then create brand programs. The style of "Night Talk in the Breeze" is positioned on the masses, atmosphere and moving people with emotion, which requires the host of the radio program to find out what moved the audience in the process of talking with the audience consultant, and to exaggerate and render it appropriately in order to achieve touching results.
Shaping the style of the program host
1. The program host should participate in all aspects of program conception.
The host of the program should participate in the conception of the program and complete the creation of the program with the director. The host of the program should have a deep understanding of all kinds of details in recording and broadcasting, because the details are often the most touching and resonant. As long as the host has his own unique feelings and profound understanding, he can use it freely in the later stage of cross-dressing. So, how should the broadcast host participate in the program conception? First, we should give ideas for the creativity of the program; Second, we should establish a program structure; Third, we must contact the audience; Fourth, innovate in the form of program expression. Only by knowing the content and theme of the program, and making clear their position and tasks in the program, can the host of the radio program form his own unique style.
2. We should cultivate the personalized writing of program hosts.
In foreign countries, almost all the crosstalk and questioning drafts of the host are completed by the host himself. They believe that the host should develop in the direction of personalized writing. Take Britain as an example, they once commented on the writing style of BBC hosts, and the writing level of almost every column was excellent. In China, this is not enough. Therefore, when hosting a program, the radio program host should go deep into life and improve his writing level, so as to give full play to his personal characteristics and skills and integrate the radio program host with the program.
3. The host should have a unique temperament.
A show host with personality must have a unique temperament, because every word of the broadcast host in the live broadcast room has thousands of ears listening. If a host wants to be a star-rated host with personality, he should not only have the basic conditions of qualified standards. We also need to meet the following requirements: First, we must have the creativity to explore. Second, the host of the radio program should gain the trust of the audience. You must have comprehensive experience, stay calm and play freely when you get cold feet. In a word, the host of radio programs must have sensitive adaptability and personality charm to make the programs glow with dazzling brilliance. Cctv- 1 comprehensive
Zhang Yue, Zhang Yue, Chen Zhifeng, Yan Zeyu, Huang Wei, Tang Jian, Wang Wenhua, Xiao Xiaolin, Zhang Li,
Sa Beining, Sui Xiaotong
Cctv-2 finance
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CCTV-3 variety show
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Cctv-4 Chinese international channel
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Cctv-5 sports cctv-5+ sports events
Zhang Bin, Han Qiaosheng, Sha Tong, Duan Xuan, Yoga Yu, Wang Jiang, Zhang Yu, Dong Shi, Ning Xin, Zhen Cheng, Luo Hongtao, Liang Yimiao, Yuan Wendong, Sun Yan, Wu Wei, Cai Meng, Zhu Hong, Ma Xin, Zhu Xiaolin, Zhu Huan, Yang Jian, Wei Xiaonan, You Ning.
Cctv-6 movies
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Bi Mingxin, Zhou Lei, Zhang Wei, Li Bing, Du Yun, Wang Lixin, Xiao Dongpo, Yan Fei, Liu Dongdong, Yu Jie, Wei.
Cctv-8 TV series
Liu Fangfei, Wang Liang, Ji Xing.
CCTV- 10 science and education
Liu Yang, Shi Qionglin, Zhang Tengyue, Wang Lingling, Zhao Yinqi, Wang Xuechun, Xiao Man, Zhou Yu, Li Xiaohui, Fang Qiong, Bai Hua, Zhu Hua, Yu Shengchun, Ding Ding, Gao Yue.
CCTV- 1 1 opera
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CCTV- 12 society and law
Sa Beining, Lu Yiming, Lao Chunyan, Wang Xiaolei, Zhang Shaogang, Zhang Xiaoqin, Albania, Houfeng, Yuanyuan.
CCTV- 13 news
Shui Junyi, Jing He, Bai, He Jia, Annabel Li, Wang Ning (male), Lang Yongchun, Kang Hui, Li, He Hongmei, Guo Zhijian, Zheng Tianliang, Cui Zhigang, Dr. Xiaofeng Bao, Zhai Shujie, Dong Qian, Jingbei, Liang Yan, Zhang Weiqiu, Fang Jing and Xu Wumei.
CCTV- 14 children
Ju Ping, Dong Hao, Liu,,, Jin Dou, Hong, Sister Deer, Sister Moon, Caterpillar, Paopao Lu, Sunshine, Cao Zhen, One Day, Du Yue, Hours, Han Wei.
CCTV- 15 music
Liu Fangfei, Ren Luyu, Wang Xuechun, Meng Shengnan
CCTV- News English News
Yang Rui, Ji Xiaojun, Liu Xin, Yang Lin, Corry Cao, Li Dongning, Lin Dongwei, Zhu Jun, Yang Fuqing. btv 1
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Entertainment channel
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Science and education channel
Guan Wenping, Liu Jia, Li Jiaxuan, Su Qin, Wang Zhenlong, Zhang Xiaotong, Zhang Peng (male), Ying Zhou.
Beijing TV finance
Chen Xiao, Zhang Wei (Dawei), Li Dong, Lu Di, Li Jie, Ma Jing, Tan Jianghai, Zhang Yimeng, Zhang Qin.
sports channel
Hu Ningyang, Jiang Wenchuan, Jin Wei, Sydney, Li Jing, Wang Yi, Li Peng, Lu Shu, (female),,, Mao,, Wei Qi, Wei Yidong, Li Yutong.
Life channel
Lun, Wang Aoran, Gao Yan, Huo Wang, Li Xiangxian, Meng Yao, Wang Qian, Wu Bing.
Beijing TV Youth Channel
Luo Xu, Wei Qi, Yi Jing, Yaqi, Li Wenwen, Jiang Hua.
Beijing TV news
Wu,,, Sun Yang, Ma Chi, Nie Yijing, Sun Tianxu, Zhang Mo, Ou, Guo Peiyuan, Cao Yinan, Zhao Binbin, Wang Wei and Li Tibetan.
Beijing TV station kaku children channel
Rainbow Sister (Zhao Shuting), Lele Sister (Yang Lei), Slim (Liu Yinan), Brother and Zhou Niuniu.
Beijing TV documentary
Chenghanzi
Hunan satellite TV
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Jiangsu satellite TV
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Zhejiang Satellite TV
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Shenzhen TV station
Zhao Yiou, Li Xiang,
Dragon TV
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Other satellite TV
Yang Lan, Li Ai, Zhou Libo, Cheng Lei, Ma Song, Zhou Qun, Yu Sheng, Zheng Da, Dapeng.