Aunt Qian's free delivery is conditional. The condition is that after 23: 30 every day, we promise to deliver it to the audience for free. The way for Qian Aunt's fresh supermarket to attract customers is to discount. 8.8% discount for newly opened stores, and continue to discount after 19 every day, and 10% to 10% discount.

The core logic of Qian Aunt's model lies in zero inventory and high efficiency. Aunt Qian mainly uses high-frequency ingredients, mainly meat, supplemented by vegetables, fruits and aquatic products. The total SKU does not exceed 400, and zero inventory is realized through discount. At the back end, Aunt Qian laid out warehouses at the place of origin, standardized product classification, packaging and vehicles, and the products went directly from the place of origin to the distribution center and then to the store, reducing the loss of intermediate links and facilitating the store to improve sales efficiency.