Xiaohongshu pays more attention to aesthetics, and the recipes and steps are relatively simple, while the kitchen pays more attention to the explanation and detailed guidance of recipes. Therefore, for beginners, Little Red Book is suitable for finding simple and novel recipes to make their diet more diversified and beautiful.

Xiaohongshu is a social e-commerce platform, which has been involved in beauty, clothing, food, tourism and other fields. In Little Red Book, you can learn all kinds of tips and exclusive practices to share with interested people, such as baking, Sichuan cuisine, Hunan cuisine and other home cooking, which is very suitable for beginners.

At the same time, you can also buy the materials and tools you need directly. The refinement and popularization of the content of Little Red Books give users a good visual enjoyment and enhance their appeal.

In the design of graphic content page, persimmon APP is very similar to xiaohongshu. A number of pictures slide left and right at the top, with text introduction at the bottom and user comments at the bottom. Users can not only comment on the browsed graphic content, but also like, forward and collect it.

Short video is similar to the design pattern of Tik Tok. After watching the current video content, you can swipe up and down to switch to other videos, and users can like, collect, forward and comment.

Brand influence:

In Xiaohongshu, tens of millions of real consumption experiences from users have merged into the world's largest consumer word-of-mouth library, which has also made Xiaohongshu a "think tank" valued by the brand. Stephan Wilmet, chief user officer of L 'Oré al, said: "In Little Red Book, we can directly listen to the real voice of consumers. True word-of-mouth is the most solid bond between brands and consumers. "

Little Red Book has become a link between China consumers and excellent brands. Through the little red book, China consumers learned about good foreign brands. For example, Tatcha enjoys a good reputation in the United States, but it is unknown in China. After sharing the consumption experience in the community, users are gradually concerned and favored by domestic consumers. Xiaohongshu became Tatcha's only partner in China.