First, most China consumers can't tell the quality of steak;
Secondly, under the influence of China's traditional concept of frugality, people in China will never buy expensive ones if they have cheap ones, and Taobao is a sharp weapon to compare prices! ;
Third, the first two reasons gave birth to the third point, and a large number of spliced steaks were produced in the market.
Let's analyze them one by one:
1. In China, only 10% people can effectively distinguish a good steak, that is to say, 9 out of 10 people can't tell whether a steak is good or bad. What? Are we worrying too much? Please look at the big screen:
As can be seen from the above picture, the buyers of spliced steaks are 8.7 times as many as those of original cut steaks. About this ratio, right? Of course, some of these nine people may know that they are splicing steaks and have to buy them. We won't discuss such details.
It's not because they are stupid that they can't tell steak apart, but because many people's life experience areas don't cover this area, which is their blind spot.
For another example, I used to search for recipes in Baidu and forgot what keywords to search for. The first one is spliced steak, and it is a recipe from a well-known recipe website, which shows that the person who sends recipes on the recipe website is not necessarily a master cook.
2. We have this mass base of cheap and not expensive. I don't think it needs proof. Some people say, don't insult China people! No insult. This is not a disadvantage. Thrift has been a tradition of China people for thousands of years. Of course, I'm already a Zhihu kid with an annual income of millions, so naturally I'm not (ai) in (Tan) its (film) (Yi). The only original steak in the third place is Ma Yun's own supermarket, 29.9 is 200 grams, which is 150 kg.
God, it's so cheap. Note that this is shoulder meat, not sirloin, tenderloin or meat visible to the naked eye. Australian Angus good shoulder meat wholesale price is 45-48/ kg per ton.
3. Well, the spliced steak was born. Spliced steak was not invented by China, but it has been developed in China.
Spliced steak, synthetic steak and rubber steak all have the same meaning, that is, minced meat is stuck together with food glue to form a whole piece of meat, but even spliced steak has three, six and nine pieces.
The first lesson: use good beef, and then glue the mixed meat together. Stick it with good glue, use a whole piece of cheap beef for meat, chop it and shape it.
The second category: ground beef and cheap carrageenan.
The third category: minced meat, please imagine it yourself.