Excellent planning scheme of celebration activities 1 I. Purpose of the event
1, warmly celebrate the anniversary of the hotel KTV.
2. Establish the brand image of the hotel and its KTV, as well as its reputation in terms of service, quality and operating characteristics through celebration activities.
3. Communicate the hotel's business philosophy and service consciousness to the target consumers from all directions, and conduct benign communication with consumers.
4. With the help of the opening ceremony of our KTV store, we will create a peak of brand communication, and then drive the business season years ago.
Second, the theme of the event
1, the theme of "Please bring your songs into the recording studio and take them home".
2. The theme of the activity is "Make love with songs, make a pact of roses"
Three. Time and place of activity
Activity time: XX, XX, xx, xx.
Venue: the anniversary of our new KTV.
Fourth, the active object.
Mainly in the city's high-end consumer groups, youth consumer groups.
Verb (abbreviation of verb) activity content
1, please take your song into the recording studio and bring it back to your home.
Because young people who drag songs, especially those who are confident in their voices, are looking forward to recording their own songs, and the ordinary recording effect is very poor, so we use the recording studio to record their professional songs and give them away for free (only on the day of the event) to publish relevant information in the news media (newspapers, magazines or radio stations for middle-and high-income people), and all of them will be discounted at 60% during the opening period.
2. Make love with songs and make a contract with roses.
The purpose of single blind date is to impress each other with songs, carry through the original sound to the end, and let men and women communicate and talk with each other with songs. If you like a person, you can designate him to sing. If two boys sing the same song in pursuit of a girl, even if they have boyfriend and girlfriend or are not satisfied with each other, they can record the original sound of the other party.
Remarks: This activity is mainly aimed at people who pursue cultural taste and quality of life, and is suitable for people who have parties or anniversaries.
Features: cultural taste, easy to cause controversy, conducive to media speculation and dissemination.
Popularization of intransitive verbs
1. Promotion time: one month before opening.
2. Publicity means: do a good job in advertising and publish information about related activities in influential radio stations, newspapers and news media in this city.
Seven. Promotion plan
(1) Corresponding discount: 30% off all drinks on the opening day, but discounts can be given according to the number of customers and the economic strength of the boss under special circumstances.
Features: Emotional communication highlights the festive atmosphere, easily causing consumers to change their brand and image again, and can form the concept of affordability in consumers' minds.
(2) Economic combination: A variety of economical and efficient service packages are combined when opening, and the price is clearly marked. You can use the hotel discount card. One card can be used for two purposes, which is convenient for customers.
Features: spread xx to all consumers. The KTV in this hotel is also a place suitable for consumption.
(3) Issue discount cards for ordinary hotels. When opening, the first priority is to be affordable, to make consumers feel cheap and suitable for them to enjoy, the same cost, different enjoyment, the decline in drinks, and the quality of service can not be reduced. During the opening period, all customers can give away a KTV and hotel universal discount card for free as long as they spend over xx yuan. In order to run the hotel in the future.
Eight. Matters needing attention in activities
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience.
3. Set the sales target of the activity, and all hotel staff should do a good job in sales.
4, in the hotel KTV can be arranged accordingly, rendering the atmosphere.
The restaurants and rooms in this hotel can be combined with promotional activities in the form of discounts to enhance the influence and attraction of this event.
6. During the activity, all departments made careful preparations to provide perfect services for the guests.
Excellent planning scheme for celebration activities II. The purpose of the restaurant celebration
Increase the brand influence of the restaurant and enhance its popularity and reputation; Enhance the image of the restaurant and increase its competitiveness; Enhance the corporate loyalty and centripetal force of restaurant employees; Improve the service consciousness and work enthusiasm of all employees; Show the cultural background of the restaurant and further enhance the corporate culture of the restaurant; Increase restaurant sales and increase profits; Lay a good foundation for better development in 20xx.
Second, the restaurant celebration time
20xxxxx to 20xxxxx, * * 10 days.
Third, restaurant celebrations.
Xxxx restaurant
Fourth, the participants in the restaurant celebration activities
Restaurant staff, new and old customers of the restaurant
Verb (abbreviation of verb) theme of restaurant celebration
Improve customer satisfaction, enhance employee cohesion and expand brand influence.
Content of intransitive verb celebration
I) external customer activities
1, discount promotion
1) launch a special dish every day, and don't repeat the sample every day.
2) Add some dishes according to the customer's order. If the current consumption is over 100 yuan, add 2 cold dishes; Fill 200 yuan with 4 plates of cold dishes.
3) Discount, which is a magic weapon to rapidly increase sales. It is suggested to appropriately discount to stimulate consumption.
Step 2 give gifts
There are plans to distribute souvenirs and small gifts for restaurant celebrations, so as to enhance the sense of closeness with guests and expand publicity. The restaurant uniformly prints some commemorative souvenirs, which are small, practical, beautiful and generous, such as signature pens, balloons, lighters and hats. , according to the table for distribution.
3. Lottery activity-"Taste delicious food, win the grand prize and visit Guangzhou"
12-2 1 Customers who spend more than 150 yuan on the day of the celebration can participate. Each store has two first prizes for a "one-day trip to Guangzhou", the restaurant is organized in a unified way, and the winning customers' accommodation is completely free; Second prize 1 1, red envelope 1, cash 100 yuan; Third prize 100, anniversary red envelope 1, cash 5 yuan.
2) Internal employee activities
1, service event
65438+February 65438+Before February, each store held a mobilization meeting; 13 to 22, hold a "service contest" among waiters, set up a special page in the lobby, select "the best service star of the day" every day, and issue material awards;
2. Internal essay-"My Choice-XXX Restaurant"
Requirements:
1) The theme revolves around what happened in Weishan Lake restaurant, which can be work experience, feelings, opinions, messages and so on.
2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
3) The deadline is September 18. I hope all the staff will contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.
Seven. Promotion of celebration activities
In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. Restaurants should make their own market positioning and target customer orientation reasonably according to the characteristics of different media and different media audiences, and choose media to put advertisements reasonably, so as not to unilaterally pursue coverage and cause waste of advertisements.
1) External advertising promotion of restaurants
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
2. The newspaper Southern Metropolis Daily and local TV stations in Guangzhou should also carry out publicity.
3. Distribute leaflets.
4. Online promotion (electronic coupons, etc. ).
2) product promotion of restaurants
1. While promoting traditional catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, the package for couples can be 18 yuan, 28 yuan, 38 yuan and 48 yuan.
2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food; The combination of cooking methods and modern people's consumption fashion makes dishes delicious and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.
Mid-Autumn Festival is a good time for nourishing, so it is suggested to introduce nutritious and nourishing high-grade dishes.
3) Promotion of corporate culture in restaurants
1. Take the restaurant celebration as an opportunity to publicize the corporate culture of the restaurant to consumers and enhance the influence of the restaurant among the target consumers. 12-2 1 During the celebration, a large-scale publicity board will be set up to post the slogan of the restaurant spirit, pictures of Guangzhou scenery, the production process of hot pot, pictures of the restaurant, messages from restaurant staff, etc. Let customers take "eating" as a kind of enjoyment and forget to come back.
2. The atmosphere of the restaurant lobby, including lighting, sound, posters, POP, etc.
Eight, restaurant celebration venue layout
I) preparation of site layout conditions
Hydrogen balloons, banners, restaurant mascots, large posters, leaflets, display boards, POP (various posters), hostesses, souvenirs, etc.
2) The on-site effect outside the restaurant
Hydrogen balloons are flying banners in the air; The mascot waves to you warmly; Outside the building, display big banners to remind people of "xx anniversary celebration" and preferential items, as well as banners to congratulate suppliers; Set up a high-precision ink-jet shop celebration signboard at the entrance; Miss etiquette issues restaurant souvenirs; The whole show a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.
3) In-store live effect of the restaurant
The waiter is neatly dressed, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; All kinds of publicity materials in the restaurant are very beautiful; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs.
Nine. cost budgeting
1, hydrogen balloon 1500 yuan.
2. souvenir 1000 yuan
3. Banner 200 yuan
4, promotional materials poster 500 yuan
5. A one-day trip to Guangzhou costs 2200 yuan.
6. Internal competition 1650 yuan
7. Advertising fee 10000 yuan.
8. Total 17050 yuan.
X. effect analysis
1, publicity, five-store joint celebration, huge momentum, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve the visibility and reputation of the restaurant.
2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.
3. Service competition, essay competition and cost-saving competition can greatly enhance the sense of belonging and centripetal force of employees in this restaurant and improve their work enthusiasm.
4. Increase restaurant turnover through promotion.
This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.