What is new media advertising? What are the specific classifications? The so-called new media is relative to the traditional media. Now the new media refers to Weibo, micro-signal, live broadcast, short video and other online media. Therefore, the advertising promotion built in these channels is the advertising promotion of new media. Wechat, Weibo, etc. are mainly marketed through soft texts. Short videos, live broadcasts and the like can be inserted with advertisements, which is similar to inserting advertisements in electronic films. Before the project, the third-party platform that did a good job in new media was a self-media platform in Yihe, Weibo, which you can refer to.

What are the types of new media advertisements? What are the advantages of new media advertising? At present, most types of new media advertisements come from outdoors, and some of them come from innovative advertisements on the Internet or mobile phones.

New media advertisements usually focus on interactivity and accuracy.

What is new media advertising belongs to the category of new media advertising. New media is different from traditional media in media and various application forms. At present, there are mainly Internet media, games, film and television drama implantation, hand-held media, digital interactive media, vehicle-mounted mobile media, outdoor media and new media art. Dissipative power is the characteristic of new media advertising, which clears the boundaries between traditional media (TV, radio, newspapers and communications) and between countries, communities and industries. Eliminate the boundary between information sender and receiver, etc. The new media field is composed of three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production.

New media advertising is a kind of media that can provide personalized content to the public at the same time. It is a medium for communicators and recipients to become equal communicators, and countless communicators can communicate with each other at the same time.

Scholars have different opinions on the definition of new media, and so far there is no conclusion. Some communication journals have new media columns, but the research objects of articles are different, including digital TV, mobile TV, mobile media,

What are the forms of new media advertising? Compared with traditional media such as newspapers and television, new media is first of all a difference of an era, and the advertising methods in the Internet age are therefore different from traditional media. New media advertising itself will be more interactive and accurate, depending on the Internet. Banning plain advertising customized sugar is an advertising form of mobile Internet customized advertising platform, with offline drainage and online marketing.

What are the main forms of new media advertising? 1, strong interaction, one-way communication of traditional media, and so on. The new media uses push on demand, and the audience can actively obtain advertising information through various channels. For example, search in search engines, search in specialty store websites.

2, precision line, due to interactivity, another feature is precision. When users need advertisements themselves, they will actively filter out a lot of irrelevant advertising content to achieve the accuracy of advertising on demand;

3. effectiveness. Advertising content in newspapers and magazines is difficult to achieve results. Except for a period of time when they were released, these advertisements will become history, and no one will pay attention to them. Because of the user initiative of new media advertisements and the time priority function of the Internet engine itself, the information given to users is the latest, so advertisers and new media advertising agencies are also required to keep the advertisements updated.

4, convenient, Internet advertising is everywhere, you can in your mobile phone, computer, connector LED screen, subway, just open your hand screen, such as mobile phone tablet computer. You brought all this.

5, the advertising mode is flexible, you can pay by clicking, and you can pay attention, not the rough way of several people's traffic;

6. Self-communication. Advertisements published through new media can be spread and copied by the audience, reaching a larger audience;

7. The conversion rate is high, and the conversion rate is the probability of changing from advertising to trading. Compared with traditional media, if TV is moved by a temporary advertisement and then buys it, this period of time is the process of rapid attenuation of excitement. When it was discovered, there was no interest at that time, but the new media advertisements were connected with a powerful e-commerce platform, a fast transaction process and a convenient logistics process. Before the excitement subsided, the payment was completed.

What are the characteristics of new media advertising forms? First, understand what new media is. Compared with traditional media such as newspapers and television, the new media is first of all different from the times, and the advertising methods in the Internet age are therefore different from the traditional media. The traditional media is characterized by one-to-many broadcasting, and the advertising effect is determined by the flow of people.

Then the new media advertising itself will be more interactive and accurate by relying on the Internet:

Web pages, websites, WeChat, mobile phones, intelligent advertising machines, electronic LED advertising screens, etc. They are all carriers of new media advertisements, relying on the analysis and filtering of big data on the Internet. It has:

1, interactive, traditional media spread in one direction, waiting for the fish to bite. The new media uses push on demand, and the audience can actively obtain advertising information through various channels. For example, search in search engines, search in specialty store websites.

2, precision line, due to interactivity, another feature is precision. When users need advertisements themselves, they will actively filter out a lot of irrelevant advertising content to achieve the accuracy of advertising on demand;

3. effectiveness. Advertising content in newspapers and magazines is difficult to achieve results. Except for a period of time when they were released, these advertisements will become history, and no one will pay attention to them. Because of the user initiative of new media advertisements and the time priority function of the Internet engine itself, the information given to users is the latest, so advertisers and new media advertising agencies are also required to keep the advertisements updated.

4, convenient, Internet advertising is everywhere, you can in your mobile phone, computer, connector LED screen, subway, just open your hand screen, such as mobile phone tablet computer. You brought all this.

5, the advertising mode is flexible, you can pay by clicking, and you can pay attention, not the rough way of several people's traffic;

6. Self-communication. Advertisements published through new media can be spread and copied by the audience, reaching a larger audience;

7. The conversion rate is high, and the conversion rate is the probability of changing from advertising to trading. Compared with traditional media, if TV is moved by a temporary advertisement and then buys it, this period of time is the process of rapid attenuation of excitement. When it was discovered, there was no interest at that time, but the new media advertisements were connected with a powerful e-commerce platform, a fast transaction process and a convenient logistics process. Before the excitement subsided, the payment was completed. After that, the audience will have a more exciting self-repair process, sharing and circle of friends.

That's all. I hope you're satisfied.

What is the concept of "new media advertising price"? What are the forms of new media advertising? The so-called new media is relative to the traditional media, and the new media is a constantly changing concept. As long as the basic elements of media are different from traditional media, it can be called new media. Otherwise, it is at most a deformation or improvement on the original basis. New media advertising refers to placing advertisements on new media, and the proportion of advertisers placing advertisements on new media is generally around 20%.

New media for electronic cookbooks: Take tablet computers, PADs and ipad in high-end restaurants as media, and increase the public awareness of the brand through high-definition big pictures, 3D effects, video effects, audio effects, hyperlink effects and TV program effects. The audience are all high-income people, so as to achieve the best effect of brand communication and make full use of fashion concepts. It is by far the youngest and most fashionable new media.

Outdoor new media: At present, outdoor new media advertisements include outdoor video, outdoor projection and outdoor touch. These outdoor new media all contain some outdoor interactive factors, thus attracting popularity and enhancing media value.

Mobile new media: mobile TV, car TV, subway TV, etc. Is the main form of expression. Through the packaging design of mobile TV programs, it can increase the audience's stickiness and facilitate advertising.

Mobile new media: Mobile media is by far the most popular, fastest, most convenient and compulsory platform among all media forms, and its development space will be very huge. In the next two to three years, 3G mobile phones will gradually become popular, and mobile media will become an important means for ordinary people to obtain information in their daily lives.