There are two kinds of marketing coaches for car companies: one is chatting at home, chatting in Kan Kan, and smiling frequently on large and small occasions; The other is Li Jin's "Precious Words as Gold". He always sits on his back, just like a posture that scares away the questioner.
In public places where Li Jin seldom attends, he always wears a suit or a white shirt. He is not tall, and he is used to standing with his head held high and sitting in the master's position. The standard solemnity+rare embarrassed smile explains the style of a 50-year-old car executive.
Li Jin's resume is both simple and complicated. To put it simply, he has worked in GAC for more than ten years. Complicating matters is that Li Jin has experienced many departments and positions in Guangzhou Automobile Co., Ltd., and served as the minister of enterprise management department and secretary of the party branch of enterprise management department; Deputy Minister of Purchasing Department of Guangqi Honda and Secretary of Party Branch of Purchasing Department; Deputy General Manager of Guangzhou Automobile Changfeng; Deputy General Manager of GAC Mitsubishi Automobile Co., Ltd.; Director of Guangzhou Automobile Group Bus Co., Ltd., Director of Guangzhou Automobile Technology Center and Deputy General Manager gac fiat; Until now, he is the executive deputy general manager of GAC Fick.
To sum up, Li Jin has made great achievements in performance, but between this relaxation, he has pushed himself to the peak of the workplace.
How did he do it? As the saying goes: "Since ancient times, deep feelings can't be kept, and only routines have won people's hearts."
First of all, whether it is GAC Mitsubishi, where Li Jin once worked, or GAC Fick, who is now in charge, the main brands are SUV brands. But Li can switch between the two freely. When the media asked about the advantages of Li Jinguang Mitsubishi SUV four years ago, he said: We are an SUV family and have the confidence to produce professional SUVs; Now, when asked about the advantages of Li Jinguang Fick SUV, Li Jin even slogan: "Professional new middle-class family SUV". Let my cute babies simply can't tell who is more professional. But then again, this is all GAC's own business, and at best it is internal competition.
In addition, during the tenure of GAC Mitsubishi and GAC Fick, Li Jin rarely participated in some activities in person. The only thing that counts is that in 20 15, the United Nations organized Guangzhou Automobile Mitsubishi's "May Day Happy Shopping". And the rest of Li Jin's kung fu is estimated to be studying "gag".
When interviewed by the media, Li Jin always comes prepared. During his tenure at GAC Mitsubishi, the media once asked him about Pajero's product characteristics, and Li Jin bluntly said: "Products after 70"; For the new Jin Xuan ASX, he said it was "a product built for the post-80 s"; For the marketing layout, Li Jin simply responded as "expanding in third-and fourth-tier cities".
However, whenever asked about the product details, he always replied: "We will have a clear plan then"; If asked about the specific layout, he would even say "Well, I'll tell you when we can tell you"; If further asked about the specific vehicle strategy, he would probably say: "There is no clear division, we know that the market is a little more than that …" Although he doesn't know what "that" means, it is certain that he successfully changed the subject.
It seems that avoiding the heavy is also a marketing coup. Li Jin knows this technique well and has been steadily rising. I have to say that this is Li Jin's "killer" in the workplace.
From: Oxcart. com