Su Hua, co-founder, chairman and CEO of a auto quickless, said: "During the ten-year development of a auto quickless, we have always adhered to the concept of paying equal attention to efficiency and fairness, so that everyone can enjoy the fruits of scientific and technological progress equally. All along, Aauto Quicker continues to provide users with diversified content and services to enhance the vitality and trust of the community. "
In the past ten years, Aauto Quicker has given full play to the advantages of traffic inclusiveness. Every year, more than 20 million people earn income faster in Aauto through different forms, many of whom come from remote areas. Aauto Quicker has become a huge ecology of prosperity and innovation. Aauto Quicker said that it will continue to adhere to the concept of altruistic sharing and strive to create long-term value for every creator, merchant, institution and ordinary user.
The data shows that a auto faster achieved more than expected revenue and gross profit growth in the second quarter. According to the unanimous expectation of Bloomberg market, in the second quarter, Aauto Quicker predicted revenue of 65.438+0.873 billion yuan, up 45.6% year-on-year, and the actual revenue reached 65.438+0.965438+400 million yuan, up 48.8% year-on-year. Revenue from online marketing, live broadcast and other services exceeded expectations. In terms of gross profit, the market is expected to reach 8.3265438 billion yuan, up 87.6% year-on-year. In the second quarter, the actual gross profit of a auto faster was 8.4 billion yuan, up 89% year-on-year.
The average daily activity of faster application of Q2 Aauto increased by 293.2 million year-on-year and quarter-on-quarter.
In the second quarter of 20021,users' participation and activity in A Auto Fast were further enhanced. Thanks to the upgrade of platform distribution algorithm and the continuous enrichment of content ecology, the average daily active users of Aauto's faster application reached 293.2 million in the second quarter, up 1 1.9% year-on-year, and the year-on-year growth rate increased month by month. The average daily usage time of active users exceeded 100 minutes for the first time, an increase of 7.7% from the previous month.
As a key indicator to measure community activity and user stickiness, the DAU/MAU ratio in A Auto Fast has reached 57.9%. Compared with 53.0% in 20 19, 55. 1% in 2020 and 56.8% in the first quarter of this year, this figure keeps growing. Aauto Quicker pointed out that the platform promotes the full-cycle user management from user acquisition, user retention to realization, as well as optimized content recommendation and personalized service, which lays the foundation for improving user activity.
In overseas markets, the number of active users exceeded 65.438+0.8 billion in June, with South America, Southeast Asia and the Middle East as the focus of expansion. Aauto Quicker said, "This further strengthens our determination to seize the major opportunities for future overseas market growth and development." Aauto Quicker will continue to enrich the content ecology, encourage localized content creation, establish interactive content communities and social platforms, and encourage more people to create value through creation, communication and interaction.
The number of high-quality content creators continues to grow, and the number of daily active anchors is about 6.5438+0.9 million.
In the past ten years, Aauto Quicker started from a pure UGC short video platform and gradually developed into a huge content ecology, covering dozens of content and industry categories such as food, sports, knowledge and short plays. According to the financial report data, as of June 30, 2002 1 year, there were more than 800 short plays in the series, and the cumulative viewing volume exceeded1billion. As a vertical benchmark of emerging content, with the introduction of copyright content such as Olympic Games and CBA, Aauto Quicker Sports continuously creates new interactive experiences through the mode of event broadcast, combining short video and live sports content innovation.
In the second quarter, the participation of live users of Aauto Quicker continued to increase. The average daily live broadcast penetration rate of Aauto's faster application has exceeded 70%, and the number of daily active anchors has remained at around 6.5438+0.9 million. The revenue of live broadcast Q2 was 7.2 billion, which was basically the same as that of the first quarter.
Cooperation with the live broadcast guild is regarded as an important measure to improve the liquidity of live broadcast. As of June 30th this year, the number of cooperative guilds of Aauto Quicker has increased by nearly 400% compared with that of June 30th, 2020. Driven by this, the average monthly income of paid users of Aauto's faster application increased by 65,438+06.9% month-on-month and 65,438+08.2% year-on-year.
At present, more than 20 million people earn their income in Aauto in different forms every year. Aauto Quicker pointed out that through more refined traffic algorithms, users can be provided with other content forms besides short videos in the public domain, such as high-quality live broadcast, e-commerce content, etc., to help users find more interesting, meaningful and useful content and meet the new needs of users. These measures also enhance the attraction and friendliness of the platform to content creators. In the second quarter, the number of high-quality content creators continued to grow healthily every month.
Significant brand effect Q2 revenue grew strongly by 48.8% year on year.
By better managing the rich traffic in the private and public sectors, the liquidity of auto faster is further enhanced. Aauto Quicker's revenue in the second quarter was 65,438+0,965,438+0.4 billion yuan, up 48.8% year-on-year, and the market generally expected it to be 45.6%. This figure is also higher than the year-on-year increase of 36.6% in the first quarter of this year. In terms of the proportion of total revenue, network marketing services accounted for 52. 1%, live broadcast services accounted for 37.6%, and other services accounted for 10.3%.
Online marketing service is the biggest source of revenue for A Auto Fast, increasing by 156.2% to 1000 billion yuan compared with 3.9 billion yuan in the same period last year, accounting for 52. 1% of the total revenue, and contributing more than half of the total revenue for two consecutive quarters. Aauto Quicker's "brand effect" has been further enhanced. Brand advertising revenue has exceeded the year-on-year growth of online marketing service revenue, and the number of brand advertisers has also increased nearly four times compared with the same period last year. A large number of head customers from beauty, daily chemical, clothing, food and beverage, automobile and other industries have promoted their brands faster through Aauto.
In the second quarter, Aauto Quicker further upgraded its e-commerce strategy, and its revenue increased by 265,438+02.9% year-on-year to RMB 2 billion. The total amount of e-commerce transactions reached 654.38+045.4 billion yuan, an increase of 654.38+000% compared with the same period of last year, of which private domain contributed most of the total amount of e-commerce transactions. Aauto Quicker said that consolidating the competitive advantage of private e-commerce through merchants and anchors is expected to further improve the average repeat purchase rate and conversion rate of e-commerce buyers. In addition, as a closed-loop mode of A Auto Quick's e-commerce business, the contribution rate of small stores in A Auto Quick to the total transaction volume of e-commerce continued to increase, from 66.4% in the same period of 2020 to 90.7% in the second quarter.
With the arrival of a large number of branded goods and the development of self-broadcasting mode of branded merchants, the brand value of Aauto's faster e-commerce is further revealed. In terms of brand goods supply, Aauto Quicker further strengthened the construction of a good goods alliance, lowered the e-commerce threshold of the anchor crowd, and provided more high-quality goods choices. In the second quarter, the e-commerce transaction volume of the Good Things Alliance increased by nearly 90% from the previous month.
With the expansion of online marketing and e-commerce business, Aauto Quicker's gross profit in the second quarter reached 8.4 billion yuan, and the gross profit margin increased from 34.5% in the same period last year to 43.8%. Based on online marketing, live broadcast and other services (including e-commerce), Aauto Quicker's income sources are more diversified and sustainable.
In the first quarter, the change in fair value of convertible and redeemable preferred shares of Aooutlets reached-565,438+0.28 billion yuan. As a result, the book loss in the first half of the year totaled 64.79 billion yuan. Under non-GAAP, Aauto Quicker's adjusted net loss in the first half of the year was 9.69 billion yuan, of which the adjusted net loss in the second quarter was 4.77 billion yuan, slightly narrower than that in the first quarter. In terms of major expenses, Q2' s sales and marketing expenses totaled 1 127 billion yuan, including overseas markets, product promotion and brand promotion activities. R&D expenditure rose from1300 million yuan in the same period last year to 3.9 billion yuan in the second quarter, mainly covering the increase of related salary expenses of R&D personnel.
In the second quarter, a auto faster's net cash outflow from operating activities was RMB 2.7 billion, maintaining a stable balance sheet structure. As of June 30, 20021year, the balance of cash and cash equivalents, time deposits, restricted cash and wealth management products of Aichefao totaled about 57.2 billion yuan.