A month later, Sally mastered the business process of the supermarket in an orderly way. Gradually, after sorting out the commodity information reflected by customers and cashiers, she made detailed statistics, and found that customers were particularly interested in new and convenient household products, such as automatic yogurt machine, three-in-one breakfast machine with coffee set and other new products. Many customers also asked to buy disposable products, but supermarkets sold popular products and sold very little, so Sally reflected these suggestions to the manager. Later, the manager tried to buy some disposable items and put them in the supermarket. Business is very good.
In May, 2005, a friend of Sally's came back from Shenzhen and specially called Sally to play. At a friend's house, a little thing made Sally, who had a strong business vision, capture a huge business opportunity. It turned out that Sally found her friend's living room clean as soon as she entered the door, as if someone had been scrubbing the floor. Perhaps a friend saw Sally's doubts and pointed to the slippers she had just brought to Sally in the door and said, "I know what you are thinking. You must think my floor is too clean. To tell the truth, the beauty lies in the slippers you wear. This is a pair of casual and interesting slippers. "
Just when Sally was a little puzzled, her friend talked endlessly about the benefits of this interesting slipper. It turns out that wearing these slippers will clean the floor when walking around the room. On holidays, the more guests at home, the cleaner the floor. In addition, this kind of slipper is softer and more comfortable to wear because of a layer of chemical fiber material at the bottom, just like walking on a high-grade carpet. The product is also easy to clean. It can be washed with water and dried before use. This kind of slippers solves the trouble of cleaning the floor to a great extent and is very popular with consumers.
Then, a friend took her to visit the lazy automatic sweeper, three-in-one breakfast machine, automatic drying rack and other convenient and practical new home products. After listening to a friend's introduction, Sally's mind flashed. Isn't this friend just using, combined with the convenient home products requested by customers during his internship in the supermarket? Yes, isn't this an excellent market opportunity?
Later, this friend told her that these products are very popular in Shenzhen, Guangzhou, Shanghai and other places, because the pace of life and work in these places is relatively tight, so senior white-collar workers in the city use these products, which is convenient and practical.
After getting this information, Sally was too excited to sleep well all night. She felt that she had dug up a treasure house.
A small test, the "lazy tribe" earns 50,000 yuan a month.
Sally took a fancy to the consumption prospect of this product, so she decided to open a lazy tribal goods store in Changsha to fulfill her entrepreneurial dream. To be on the safe side, Sally decided to do a detailed market survey and analysis first. After half a month's market survey, Shali made a detailed summary and analysis of the information obtained from the survey and the information intercepted on the Internet. Finally, he learned that the market of lazy products in China is infinite, and the market consumption reaches more than 5 billion, so opening a specialty store will definitely be very popular.
Shali began to have great confidence in this matter, and his heart was not as good as action. He thinks he should open a lazy shop first. She began to look for the products she wanted to operate, found the phone numbers of the manufacturers of these products, and then sent letters and called the manufacturers, hoping to seek cooperation. Soon, Sally satisfactorily determined the direction of starting a business, and she chose a specialty store on the second floor of a commercial building. In August 2005, the Lazy Tribe Store opened. For a time, the lazy tribe specialty store was booming and crowded. After the first month, she made a rough calculation. Excluding all kinds of expenses, her specialty store made a net profit of 50,000 yuan.
With the business getting better and better, customers keep asking for it. Shali began to increase the variety of products according to customer needs, including mop squeezer, new sole cleaner, automatic boiler, automatic yogurt machine, automatic clothes hanger and more than 300 kinds of products.
By the end of the year, Lisa found out that she had run a lazy tribal shop and earned nearly 300 thousand in just half a year. Looking at this booming business, she was glad of her original market vision. Gradually, the brand of lazy tribe began to penetrate into the hearts of Changsha citizens.
Innovative marketing, attracting investment to join the whole country.
In order to meet the needs of different customers, Shali decided to look for new sources of goods nationwide and buy more new products to win with the advantage of "diversified goods". So she specially invited a college classmate to collect new and exotic products for herself everywhere, especially in Wenzhou and Shenzhen, and selected new and exotic products suitable for lazy people from thousands of exhibits and brought them back to the store.
After continuous search, there are more and more kinds of goods in the lazy tribe specialty store in Shali, and more than 1000 kinds of lazy articles are piled up on the shelves. Products cover kitchen supplies, bathroom series, storage series, cultural and sports supplies series, beauty and health care series, daily necessities series, inflatable products series, disposable products series and many other characteristics of lazy household items. Shali keeps up with the market development and constantly explores new products.
Shali takes the initiative to attack herself, often reading newspapers online and learning about new and exotic products from various channels. On one occasion, she found that there is an automatic sweeper in the United States, but there is no such product in China. So, Sally wrote down the contact information of the other company in the United States, pulling acquaintances to ask around. Finally, a classmate of my own university has relatives in the United States and mailed these products to Sally. Subsequently, Shali immediately put these new products on the shelves, and the business was particularly good.
In order to firmly stabilize customers, Shali constantly innovates marketing methods and handles membership cards for customers. Customers can enjoy a 20% discount on all goods when they hold the card, and they can also accumulate "consumption points". When the points are accumulated to a certain extent, they can also be exchanged for the grand prize of lazy tribal shops. Some new customers can enjoy the discount of the card as long as they buy goods in the lazy tribe specialty store. In this way, her customer base is increasing. In addition, her products are novel and unique, inexpensive, and have more word-of-mouth publicity among customers, so the business is red and purple.
At present, Changsha Lazy Tribe specializes in new and peculiar series products, and keeps up with the market development and changes, constantly explores new products and establishes a national marketing network of "Lazy Tribe". Adhering to the service tenet of "Sincerity and Faith" and the concept of bringing convenience, happiness, health and enjoyment to customers, the company is committed to stabilizing market development and development, and exploring domestic and foreign markets with the latest products, greatest efforts, best service and most stable and safe quality as the business strategy of high starting point, high efficiency, high quality and customer first.
What's more worth mentioning is that since Changsha Lazy Tribe launched the investment promotion, the investment promotion business has been very prosperous, and the telephone calls for joining have come one after another, and franchisees from all over the country have come one after another. The net profit earned by Shali in the past two years has exceeded 654.38+0 million!
"Entrepreneurship" reports "Lazy Tribe"
Time: July 5, 2007
Changyang, a lazy tribe, opened a shop and sold it badly. Lazy products show unlimited business opportunities.
Text/Figure Our reporter Yang Sichun
The lazy tribe exploded in Changyang County.
Just after the Spring Festival in 2007, the editorial department received the good news that Changsha Lazy Tribe joined the headquarters:
It turns out that during the Spring Festival, Mr. Xu Xinghua of Changyang County, Yichang City, Hubei Province was moved by Sally's entrepreneurial spirit and deeply attracted by the unique "lazy" products of the lazy tribe after reading the reports of Sally and her lazy tribe in the magazine. Prior to this, Xu Xinghua had bought out the length of service from the county tobacco company and rented a 20-square-meter facade in the county. His idea at that time was that you need a facade for any project, so rent it first.
On March 7, 2007, Xu Xinghua visited the headquarters of the Lazy Tribe in Changsha, and he was very satisfied with it. After that, I signed the general agent contract of Changyang, a lazy tribe, and bought 20,000 yuan of lazy supplies.
After returning to Changyang, Xu Xinghua carefully decorated the facade according to the unified requirements of the lazy tribe headquarters. At 9: 30 am on March 24, the lazy tribe Changyang franchise store debuted in the festive atmosphere of gongs and drums. It was Saturday, and the lazy tribe specially sent its own marketing director and a shopping guide to Changyang to guide the opening work.
Previously, Xu Xinghua had publicized the news of the opening of the lazy tribe by placing advertisements in local newspapers. He also placed large billboards on several main streets of the county, and specially invited a waist drum team to walk around the county on the opening day. Changyang is a small county with a very average economic level, and citizens who are particularly sensitive to new things can't stand this kind of "indiscriminate bombing" advertisement. As a result, the news of the opening of Xu Xinghua lazy tribe spread in the county seat.
On the opening day, the Lazy Tribe Headquarters personally sent a congratulatory flower basket, and relatives and friends sent a flower basket and a gold gift. The open space at the entrance of the store was full, and it was a lively scene. Director Mao of the Lazy Tribe Headquarters delivered a congratulatory message on behalf of the company, and Xu Xinghua also made a warm live speech. The citizens who have been waiting in front of the store are crowded. After the opening ceremony, people rushed into the 20-square-meter store and immediately put their chests on their backs. The store was packed. Xu Xinghua personally went into battle, and the shopping guide sent by the headquarters used his specialty, such as sweeper, ear spoon, velvet razor, dry hair cap, self-generating flashlight, egg cooker, multifunctional vegetable cutter, automatic wok, etc. And they all walked down the counter and were bought by the citizens one by one. By lunch, Xu Xinghua counted the money in his hand, which was more than 500 yuan. ...
In the future, Xu Xinghua intends to adjust the product structure to the best state first, because there are more than 300 kinds of products in the headquarters of Lazy Tribe, and he wants to find out those marketable products that can best adapt to local consumption power and hobbies. In addition, expand publicity, so that the specialty store can gain a foothold in Changyang in one to two months, and then develop in Yichang, and then drive the markets of the nine counties under its jurisdiction with Yichang as the center, develop branches and develop group buying business.
Xu Xinghua was most satisfied with two things when he joined the lazy tribe in Shali, one was the product quality of the lazy tribe, and the other was the service of the lazy tribe. Especially after mentioning the latter point, Xu Xinghua was filled with gratitude. On the opening day, because there are too many customers, he is not familiar with the products. If the headquarters sends someone to personally guide him, I am afraid he can't control the scene.
According to the news from the headquarters of the lazy tribe, on the opening night, Xu Xinghua made up more than 4,000 yuan of products from the lazy tribe.
Lazy tribe wonderful instant playback
At the beginning of 2005, Shali, who graduated from Changsha Civil Affairs College, found the business opportunities of lazy products with her own eyes while working in a property management company in Changsha, so she opened her own lazy tribe shop in Changsha. Because lazy products cover all aspects of products such as food, clothing, housing and transportation, spanning all walks of life, such as hardware, electronics, clothing, home appliances, gifts and so on. There are many kinds and scattered sources. Previously, there were only a few and small areas in foreign trade production, professional industries and online stores, which were very rare in physical stores on the market. Therefore, in order to open his own lazy tribe shop, Shali spent half a year traveling to and from Beijing, Zhejiang, Guangdong and other provinces and cities looking for goods everywhere. After preparing more than 100 items for lazy people, the lazy tribal shop in Shali was finally born.
Sally's lazy tribe shop caused a sensation in Changsha as soon as it opened. Watching the strange crowd surround the store three floors inside and three floors outside. On the opening day, the turnover reached more than 3,400 yuan. Later, Shali ingeniously used the way of putting product albums in various emerging communities in Changsha to let the lazy product business reach places that specialty stores could not reach, and even spread to the whole city of Changsha. Ordering calls come one after another, and lazy products such as automatic breakfast machines, portable vacuum cleaners, floor slippers and lazy sofas are selling well again.
After that, Sally frequently went to the Canton Fair and Yiwu Small Commodities Fair to look for commodities. Lazy Tribe Store has more than 300 kinds of goods, covering clothing, food, housing, transportation, play and other aspects. Sally firmly grasped the old customers through the membership card, and the business of the specialty store was booming. By the end of 2006, Sally had made a profit of more than 300,000 yuan through the lazy tribe and dug up the first bucket of gold in her life.
In September 2006, A Hua, an employee of the Lazy Tribe Store, opened the first Lazy Tribe Chain Store in his hometown of Yancheng, Jiangsu, and made a profit of nearly 10,000 yuan in the first month of opening. From then on, Sally led her lazy tribe to the fast lane of chain expansion.
In 2007, Sally and her lazy tribe were reported by many domestic media, and the lazy tribe became a hot keyword in the field of small investment. The company receives hundreds of telephone consultations every day, and there are not a few entrepreneurs who come to Changsha headquarters every day. Only one month after the Spring Festival, as many as 100 entrepreneurs went to the headquarters of Lazy Tribe to purchase goods for trial sale, and 25 people signed franchise agreements with Lazy Tribe: Changyang in Hubei, Linyi in Shandong, Chengdu in Sichuan, Taizhou in Zhejiang, Qingtongxia in Ningxia, Urumqi in Xinjiang, Hui 'an in Fujian, Harbin in Heilongjiang, Shaowu in Fujian, Cangnan in Zhejiang, ... Lazy Tribe was eagerly sought after by entrepreneurs all over the country.
Changyang franchise store opened on March 24, 2007, and Linyi store opened on April 1 day ... The good news is that entrepreneurs said.
How lazy are lazy products?
Have you ever seen an automatic wok? You've never seen it. As long as the ingredients, spices and water are added to the pot, and the menu-based operation button interface similar to "ordering food" is pressed, the food can be cooked automatically. You can read books, take a walk, surf the internet or sleep peacefully ... when the food is ready, you will automatically remind you to keep warm. The latest model of products also realizes the function of automatic cooking, which can automatically make more than 300 dishes.
Sweeping the floor is really annoying, isn't it now? You don't have to do it yourself. With the help of the lazy automatic sweeper, you can clean all the dust, scraps of paper and hair, and you don't have to worry about the dead corners at home, because the lazy tribe's automatic sweeper will automatically change direction and enter those corners.
The phone rang. You don't want to reach for it, do you? Now the revolving telephone desk lamp at the bedside will send the microphone to your hand when the phone rings, and then put it back in place after answering the phone.
The difficulty of washing dishes after meals has become more relaxed and enjoyable since the lazy tribe used the automatic dishwasher. Not only bowls and chopsticks can be thrown in, but also pots can be put in.
The computer desk on the bed allows lazy people who like to lie on the bed to "lie down" in the online world. Sleeping in bed is the same as playing computer, work and entertainment.
Full-body hair dryer: It is troublesome to wipe the water on your body with a towel after taking a shower. At the touch of the remote control, the human hair dryer installed on the ceiling immediately sends out hot air to dry the water droplets on your body.
Business card box extractor: it's too tired to take out the business cards in the business card box. With this machine, a business card will automatically pop up at the press of a button, saving the time of unpacking.
You need to put your hands behind your back when you wear a bra. Needless to say, it will bind your passionate heart forever. With the silicone invisible bra of the lazy tribe, two pieces of baby can be buckled to the target. The extraordinary feeling is completed in an instant.
……
These seemingly "lazy" products are the treasures of Sally Changsha Lazy Tribe Store. Besides these, there are lazy sofas, lazy slippers, lazy flowerpots, lazy vermicelli, automatic products (such as automatic shoe cover machine and automatic juicer), multifunctional products (such as three-in-one breakfast bar and portable luggage cart), practical patented products (such as mop squeezers and electric lunch boxes) and inflatable products (such as inflatable beds, inflatable toys and inflatable baths). All products are specially designed around "lazy people", which fully embodies the humanistic care brought by the lazy tribe to the new lazy people in the city.
How big is the lazy goods market?
Nowadays, those white-collar workers with high income, high education and high positions are called "new lazy people" in the city. The pace of life of people in this class is getting faster and faster, and the pressure of work is getting bigger and bigger. The intense and heavy work has overwhelmed white-collar workers in many cities. After a day's work, no one wants to waste time in boring housework and plain daily life. They all hope to have some products to help them get rid of heavy housework. As a result, this kind of product specially tailored for lazy people came into being, which has been very popular abroad, but it is very rare in China.
The market survey of 280 urban white-collar workers in Shenzhen, Guangzhou, Shanghai, Zhengzhou and other places shows that 8 1% people first consider the humanized design of household products, and more than 85.7% people are interested in convenient and practical lazy products or have the intention to buy them. The survey also shows that 96.4% of the respondents are willing to accept the price higher than that of ordinary similar household products.
There are unlimited business opportunities to operate lazy products, because as far as the current form is concerned, there is no commercial form of large-scale monopoly of lazy home products in the market. First, because the products are too scattered, it is almost impossible for a single physical store to collect nearly 100 manufacturers and purchase goods. Secondly, because there are too many kinds of single-room stores, the single purchase quantity is too small, the purchase price and logistics cost are high, and it is impossible to operate in actual operation. This has left a huge market space for Sally and her lazy tribe to join the chain.
How big is the lazy goods market? 5 billion? 654.38+00 billion? We can't estimate because we don't know how many "lazy people" there are in the world. However, it seems that everyone around us is a "lazy person", so it is no wonder that Sha Lican's lazy tribe has become popular.