In more than 20 years' practice, the author of this book summarizes the principles and methods that are generally applicable in speeches, scientifically explains the reasons for nervousness in public speeches, and reveals the true meaning of speeches-sharing with the audience.

In today's society, speech has become an inevitable course for everyone. Through the methods taught in this book, every reader can make an effective speech, and the possibility of success is infinitely increased.

? After the author was hired as a Stanford professor, the course of leadership and communication was rated as the most popular open class.

(2) Speech psychology:

It is the first book in China that expounds the skills of speech from the perspective of psychological science. The research of scientific laws and psychology covers the fields of speech content organization, ppt skills, language expression, hypnotic suggestion, nonverbal information and so on, and provides a wealth of practical cases.

This book is about scientific laws and psychological research to improve the effect of speech, as well as actual combat and cases based on it.

(3) "Speak well"

Embarrassment is opportunity. Of all the factors needed for success, compared with birth, opportunity, energy, intelligence and will, what we can best control is actually the little thing of "speaking".

This book puts aside common teaching routines, uses fresh and interesting speaking skills, corrects readers' three views, stimulates readers' thinking, transmits and applies skills, and comprehensively improves the way of speaking.

(4) Difficult dialogue

This book really deserves careful study. The communication and dialogue between people has its inherent essence. This book clearly divides dialogue into three levels. At each stage, what should we do and how to adjust our conversation is really effective. No matter what kind of situation you are in, no matter what kind of difficult conversation you encounter, you can do your best to turn things around.

Tell a story and let the world listen to you.

A touching story is far more effective than a long speech and screaming! Everyone or product needs stories to develop its unique charm. Life is from a circle of friends to a press conference. No matter how you market your products, you can't succeed without telling stories. And where does a good story come from, how to tell a good story, and how to perfectly fit the story into communication? This is what this book will tell you. ...

⑥ Steve Jobs's magical speech

Jobs, the master figure with the most communication charm on the world stage, is also the best orator who is good at capturing people's hearts in the world. No one can match him. Mystery is not only his apple, but also his eloquence!

Based on Steve Jobs' legendary speech, this book discusses what skills he used to fascinate the audience, and shows the charm of Steve Jobs' stage performance through three acts.

⑦ The art of communication

This book is divided into three parts: looking at people in, looking at people out, and looking at people.

? Look at people: focus on the communication factors related to yourself;

? Look at the outside world: pay attention to and discuss the factors related to the target audience;

? Look at people: emphasize the importance of relationships and the intimacy and distance in relationships.

? This book has become the best reading about the theory and practice of interpersonal relationship. It is in-depth, extensive and complete, especially on the views of gender and culture.

8 nonviolent communication

? Some words in life really hurt! The emotional and mental trauma caused by verbal criticism, ridicule, denial, preaching, arbitrary interruption, refusal to respond, and arbitrary output of evaluations and conclusions is even more painful than physical injury.

? Although this book has no communication skills, it guides us to change the way we speak and listen, understand our own observations, feelings and wishes, use language consciously, and teach us some basic common sense in the field of communication: speak well and try not to say hurtful words.