When writing artistic calligraphy, you must first make a grid. The font you write depends on the grid. For example, if you want to write rectangular words, use a rectangular grid of even size, and there must be a space between each word. 1 to 2 centimeters away, and then start writing artistic calligraphy. Artistic calligraphy is also divided into different fonts. If you write Old Song Dynasty characters, you can follow the dictionary and write them. The above are all Old Song Dynasty characters. Analyze the strokes and frame structure of the font and handle the characters well. The writing is beautiful. If you write boldface characters, you have to use a ruler to type them horizontally and vertically. You can buy a book and read it. Try it yourself? You will naturally write it after you practice it~

Artistic calligraphy is The following is the introduction and practice of POP font: POP is the abbreviation of "point of purchase" in English, which can be translated as "point of purchase" or "pre-store advertising". It is a very popular and emerging advertising media today.

POP originated in the United States. After World War I, the global economy was generally depressed and the market was also shrouded in depression. Advertising costs became a huge burden for manufacturers and buyers. Coupled with the mushrooming of supermarkets in the United States, POP-style advertising has gradually taken over other media due to rapid economic changes, excitement and manpower considerations. POP books and POP study classes also emerged.

POP advertising is the best and fastest way to promote shopping malls. All advertisements and promotional materials that are used in shopping malls to provide product information and promote successful sales of products can be called POP advertising. Although POP is not It has the power of large-scale bombing such as television and newspapers, but it is the media that can adapt quickly to changes in the environment. Because of its fast speed and fast-changing characteristics, it is one of the most effective means in business competition. .

POP advertisements use eye-catching color combinations, lively layouts, easy-to-read fonts, and humorous illustrations to promote the features of products to consumers. Hand-drawn POP is a POP poster that expresses promotional meanings with bright colors and rich illustrations and text, drawn by hand without any equipment using a special POP writing tool. The production cost of hand-painted POP posters is relatively low. It does not require any mechanical tools, can greatly shorten the production time, and has strong mobility and flexibility. Hand-painted POP posters convey a sense of intimacy that cannot be expressed by other printed materials. Therefore, its affinity can better stimulate consumers' potential purchasing desire. Hand-painted POP can match the overall style of the mall, which not only helps promote sales, but also creates a hot-selling atmosphere in the mall.

2. Types of POP

There are many types of POP, which can be divided into dozens of types. Here we only introduce the common ones:

1. From the production process, it can be divided into: hand-painted POP, printed POP, and inkjet POP

2. From the expression form, it can be divided into: flat POP, three-dimensional POP

3. In terms of content, it can be divided into: business, catering, public welfare, festivals, etc.

3. Characteristics of POP

1. Save advertising costs

2. Save production time,

3. Improve corporate image< /p>

4. Stimulate consumers’ potential purchasing desire

5. Full of affinity and intimacy

6. Can replace salespersons

4. POP Structure

POP is roughly divided into four major structures

1. Main title:

Generally, the main title is controlled between 3-5 words, 2-3 types Decorative methods. The main title is the focus of the hand-drawn POP and can best stimulate consumers' impressions, so the font must be eye-catching, clear, and easy to read.

2. Subtitle:

The subtitle is to explain and explain the main title. The font should be controlled within 4-6 words. There should be 1-2 decoration methods. The font should be smaller than the main title. There should also be fewer colors than the main title, and it should not exceed the main title or overwhelm the main title.

3. Text:

The main text does not need to be decorated, but the color and font size must be distinguished from the main title and subtitle. The color and font size must be changed for special emphasis, such as numbers, titles, and prices. , discounts, gifts, etc. Specific and important information is placed at the front to seduce consumers.

4. Illustrations:

Illustrations are not the main body in posters, but they can

(1) Adjust the color of the picture

(2 )Adjust the balance of the picture

(3)Explain the main title

(4)Active the advertising atmosphere

4. Instructions occupy the position in the POP It's not very big, it just prompts and declares the specific business owner of the POP poster. The fonts are generally at the top and bottom of the content, and are usually written with markers.

5. POP tools (soft pens)

Soft pens such as brushes, flat pens, watercolor pens, etc.

Beginners should use Langhao watercolor brushes first, because they have good toughness and are easy to master!

Although soft brushes are often just embellished among many POPs, they have absolute potential. It just depends on whether you value them. That’s all.

6. POP tools (water-based markers)

In order to make good POP works, in addition to the designer's skills, it is also very important to use the tools correctly.

The marker pen is the best auxiliary tool for hand-drawing POP. It is fast and clean. According to the solvent material of the marker pen, the marker pen can be mainly divided into two types: water-based and oil-based. There are also markers and soft pens.

7. POP tool (round-tipped marker)

This pen has a small space to use and is often used to write store names or instructions and text line decorations. There are two common types on the market: oil-based and water-oil-based.

1. Water-based marker pens

Water-based marker pens have no irritating smell and will not cause dizziness when used for a long time. The tip of the pen is at an inclined angle and comes in 60 colors with markings on it. The commonly used numbers with NO.1-NO.60 are No. 1-11 plus No. 16 (skin color), No. 30 (skin shadow color), and two gray numbers, No. 12 and No. 26, and No. 57 (red face egg color). ) is produced in Japan and South Korea and is mainly suitable for coloring explanatory text and illustrations in posters.

8. POP tools (oil-based markers)

2. Oil-based markers

Oil-based markers contain pungent chemicals because they contain volatile chemicals. Chemical smell, long-term use may cause physical discomfort. Its biggest advantage is that it dries quickly after writing and is not easy to stain the paper surface. Oily marker pens are divided into 30MM, 20MM, 12MM, 6MM Caidehe Libaidai, each specification has 10-12 colors. It is mainly used for main title, subtitle frame and shading decoration. Common varieties on the market now include: Libaidai, Caide, Baoke, Zhongbai, etc.