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Costco opened its first store in Shanghai, and the samples were free. Is this marketing eye-catching?
2065438+On August 27th, 2009, the first store in Shanghai Costco opened, which was not only full of dazzling goods, but also packed with people. I was forced to rest for a long time, but now I'm back in my old job. In its store, there are delicious goods. Some people may ask, can free goods Jian's marketing attract people?

Tasting is not costco's first. At present, many supermarket foods and many food specialty stores will have free tasting items. Especially for food, packaging can certainly arouse people's desire to buy, and the most direct and effective thing is the taste.

This is also a free tasting program for many food manufacturers and many shopping malls. I hope to attract and retain customers by seeing the color and taste of real food. This has proved to be an effective method.

Especially in member stores like Cost, the return rate and purchase rate of members are quite high. How to deeply transform members' in-store purchases and stimulate their deep needs and consumption is something that shopping malls and manufacturers should work together to do.

Especially for new products and foods with special taste and flavor, free goods Jian can not only let guests experience the particularity of the goods, but also help them remember the brand in a short time and increase their viscosity to the brand.

Especially in many supermarkets, customers can't open the bags for packing food. At this time, the waiter will show some tasting products for free, which is not only the promotion of the products, but also the respect for the guests.

Therefore, especially in supermarkets, tasting items become very important. It is the most effective way to dig deep into customer needs and retain customers. Do you need to buy it? Let's eat!