McDonald's set up a fast food restaurant in Wal-Mart, which is a form of cooperative operation or franchise. According to relevant public information, Wal-Mart provides stores and related infrastructure, while McDonald's introduces its brand and fast food business to Wal-Mart. This makes it convenient for Wal-Mart customers to enjoy McDonald's fast food when shopping, and also helps McDonald's expand its consumer groups. This mode of cooperation is widely adopted in the world and is also very successful in business. This way of cooperation is called "Co-Branding" or "mixed brand", that is, two different brands appear together in the same product to achieve mutually beneficial cooperation.