For many Xiaobai who want to start a business from the media, the media may be a vague concept, which probably stops at writing articles, shooting videos, earning some advertising fees after having fans, and so on. In today's article, I will tell you in concise language what the nature of self-media is and how to make money from it in the end. Next, I want to introduce you to four basic ways of realizing from the media. First, realizing knowledge is actually an upgrade of your relationship with the target group, and the content you bring to fans will be more systematic and personalized. And your fans will start paying for your content, which may be the biggest source of income for those successful knowledge-based media. Knowledge can be realized in the following forms: writing books, podcasting, paid live broadcast, small class workshops online or offline in webano, and one-on-one consulting services for small class tutors. You may have noticed that the cost will increase with the extra time and experience you need to pay. Second, the realization of the community, when the similarity between your target groups is very clear, then the relationship and interaction between people in this group will also become a value. For example, if your target group is novice mothers, there will be many similarities between these groups, and there are also many places that can help each other, such as baby complementary food recipes, the choice of early education institutions, children's sleep problems and so on. Everyone is gathered together because of you, so the value of this gathering can also be a way for you to realize it yourself. For example, I have a friend who is a marathon runner. He has a global running friends club. On the one hand, he keeps delivering some valuable marathon running content in the group. On the other hand, the small partners in the group can communicate with each other, encourage each other, and even become running friends to enter such an organization, which requires a certain membership fee. In addition to membership fees, you can also organize meetings, that is, gather many people in one place at the same time, so that everyone can study together and communicate with each other. In fact, the income of this kind of conference can be considerable, and the daily cost can range from 500 dollars to 1000 dollars. Third, the realization of advertising, this realization method has two sources, one is from the merchant to the platform, and the platform gives you an advertising share; The other is that merchants directly occupy your content time and let you be their spokesperson and promote their things. On your platform, there will be advertisements from other businesses, and you can get economic compensation according to your advertising performance. Another way to realize advertising is that merchants pay you directly to tell you how much fixed fee we can give you if you help us promote our products. It is more than the ordinary advertising revenue that the platform gives you, but the challenge is that not all platforms allow their creators to receive commercial advertisements directly. Fourth, the realization mode, which is realized by commodities, is essentially a connection between your target group and third-party merchants. You influence your target group. Fans click on the link you provided and buy something, then 65,438+0% or even 65,438+00% of their purchase income will reach you, which becomes a good passive income. Now, everyone has a general understanding of the four ways of realizing the media. What kind of liquidation method you want to use in the end may depend on your own personal hobbies and the nature of your target group. In addition, I want to say that people from the media who finally succeed in realizing wealth freedom often use a variety of channels to realize their wealth, not just a single one, which is also a problem I will talk about in the future. By now, everyone should understand that the essence of self-media is to influence some strangers through the media and establish a mutually beneficial relationship. You give them valuable content, and they give you attention. On this basis, the relationship between you and your fans can undergo various evolution and sublimation. In addition, I like to communicate with fans very much. Everything I do is not behind closed doors. If you have any content, thoughts or questions about my article, please tell me in the message area, and I will definitely read it carefully and reply seriously. All right! We will continue the next issue.