Improve service. The evaluation standard of Taobao new lighthouse is five stars at the highest and three stars at the lowest. If the store dimension is less than 3.6, the service of the store is poor. It is necessary to improve the comprehensive service status of the store from five dimensions: logistics experience, commodity experience, after-sales experience, consulting experience and dispute complaint. The new lighthouse is an evaluation system consisting of 12 indicators in five dimensions: commodity experience, logistics experience, consulting experience, after-sales experience and dispute experience.