The popularity of "electronic mustard tuber" is a cultural phenomenon caused by the in-depth development of mobile Internet. In the era of TV popularization, the family turns on the TV while eating, watching the news and talking about their families. The picture is very warm. Nowadays, the proliferation of short videos has given people unprecedented content choices, and mobile phones have gradually replaced TV and become the center of family entertainment. At the same time, there are nearly 1 100 million adults living alone in China. Using "electronic mustard tuber" as "background sound" when eating can not only relieve loneliness, but also enjoy yourself. Having fun with netizens in barrage interaction is the next scene.
However, limited by the duration and algorithm recommendation mechanism, the quality of "electronic mustard tuber" has also been widely criticized. Take the film commentary as an example. In order to achieve the effect of "language is not surprising and endless", this kind of video often adopts a highly routine template for editing. Both the hero and heroine are called "Little Handsome" and "Little Beauty". In order to attract the attention of dozens of seconds, the artistry of the original plot, photography, music and other links has been completely deconstructed, and some even played pornography and violence. In fact, a large number of short video content can become "electronic mustard tuber" because its information is straightforward and there is no need to think, but the biggest problem of this instant happiness is that it replaces the initiative of thinking and appreciation, and it is a kind of "rich and barren", leaving more emptiness.
At present, the content competition of short videos has entered a "red sea". After years of communication, users are tired of the short videos they have tasted. In the past, MCN organizations copied thousands of "electronic mustard tuber" content accounts to find a screen, which was not so interesting. The change of industry situation calls for the upgrade of short video. We have seen that some well-made popular science content and mini-short plays frequently get tens of millions of broadcasts, and many platforms have also introduced various incentive mechanisms to encourage the output of fine content, which has clearly defined the direction for the better development of short video content.
For more "diners", "mustard tuber" will never feel full no matter how good it is. We should still take the initiative to get out of the information cocoon room and get in touch with the fine content worthy of repeated chewing in order to obtain growing nutrition.